News
20,915 articles covering the AdTech ecosystem
If loyalty programs are so important, why doesn’t Trader Joe’s have one?
The brand has the highest loyalty among U.S. grocers because loyalty is a strategy, not just a program, experts say.
More than a Store: The power of human connection
As grocers seek to personalize the shopping experience, some are taking a wider lens by highlighting the shared humanity of food consumption.
Meijer starts accepting WIC benefits for online purchases in Michigan
The grocer is the first retailer in the state to let participants in the federal nutrition program use their benefits for delivery or pickup orders.
Best Salesforce Consulting and Development Companies in USA
Peeklogic strengthens its position as a trusted Salesforce consulting and development partner with top review scores, and 340+ completed Salesforce projects. Best Salesforce Consulting and Development Companies in USA The list includes Peeklogic, CloudMasonry, LaunchPad Lab, SDLC Corp, Itransition, SOLTECH, Facet Interactive, Closeloop Technologies LLC, Sidebench, and Three Ventures Technology, Inc. Each company brings a […]
directree Launches GEO Monitor: Weekly AI Visibility Tracking for Software Vendors
GEO Monitor sends brand-free buyer questions to five AI engines weekly and shows which brands came up, which competitors appeared, and which sources were cited. directree, an independent software discovery platform, today launched GEO Monitor, a weekly tracking tool that tells software companies whether AI answer engines name their brand when buyers ask category questions, […]
SeeAPI Launches AI Image and Video Platform, Returning 100% of Credits Spent on Seedance 2.0
The launch debuts with a Seedance 2.5 Launch Reward that returns 100% of credits spent on Seedance 2.0 to users’ accounts once Seedance 2.5 arrives on SeeAPI, alongside a unified, multi-model API for developers. SeeAPI today announced the launch of its unified AI generation platform, giving creators, marketers, and developers access to leading models from Google, […]
PixPix Launches Its First Annual Plan Promotion With Savings of Up to 54%
New and existing users can access discounted Starter, Pro and Max annual plans through August 1, 2026, Beijing Time. PixPix, an AI creative platform for e-commerce brands, online sellers and content teams, today announced its first annual subscription promotion, offering savings of up to 54% across its Starter, Pro and Max plans. AI creative work […]
Pattern Brings AI-Native Advertising to Global Brands, Extending Cross-Platform Reach to ChatGPT Ads
Pattern already supports more than $2B in annual ad spend across online marketplaces, Google, Meta, Snap, and TikTok, and is now extending that same expertise to help brands meet consumers in ChatGPT. Pattern Group Inc., a leader in accelerating brands on global ecommerce marketplaces, announced it has become a technology partner supporting advertising in ChatGPT. […]
FreeWheel Debuts First-to-Market Series-Level Reporting Powered by Direct Publisher Insights for Premium CTV Buyers
Available exclusively in FreeWheel DSP, Buyer Cloud, FreeWheel’s Video Content Report uses ad server impression-level data to give advertisers scalable, post-campaign series-level visibility from opted-in publishers. Launch partners include A+E Global Media, Spectrum Reach, Fuse Media, NBCUniversal, Paramount, Warner Bros. Discovery and Xumo. FreeWheel, a global technology platform for the television advertising ecosystem, debuted Video […]
Rapper Lil Tecca Set as Newest Fortnite Festival Icon (Gaming News Roundup)
Lil Tecca is bringing his music to the gaming world as the Season 15 Icon for Fortnite Festival. Beginning this Thursday, players can purchase new Festival gear with the Neon Dreams Music Pass, including the Lil Tecca Outfit, Mic Mace Pickaxe, Tecca’s World Back Bling and a guitar inspired by the rapper’s Dopamine Tour. Also […]
Degree sweats it out with subway commuters for New York summer campaign
Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.
Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability
Nexxen, the advertising technology platform powered by unique data and media, announced today (29th July, 2026) the general availability of a new first-party data onboarding capability within its demand-side platform ("DSP"), Nexxen DSP, that enables brands and advertisers to ingest, [...] The post Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability appeared first on ExchangeWire.com.
DoubleVerify Reports 39% Growth in CTV Impression Volume in the UK
As connected TV ("CTV") adoption continues accelerating across Europe, the Middle East, and Africa ("EMEA"), new data from DoubleVerify ("DV"), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, found that CTV impression volume [...] The post DoubleVerify Reports 39% Growth in CTV Impression Volume in the UK appeared first on ExchangeWire.com.
Coca-Cola spotlights Britain’s family-run hospitality businesses in new ads
A campaign from MHP Group follows the journey from Wakefield production to local pubs, cafés and takeaways.
Facebook is giving away the truck from its ‘Summer Jobs’ ad on Marketplace
Users are asked to write a story about their dream road trip for a chance at the 1994 Chevrolet Silverado.
3 ways to document and guide your brand’s evolution
Create an institutional memory that helps teams understand past brand decisions and make more intentional ones going forward. The post 3 ways to document and guide your brand’s evolution appeared first on MarTech.
How to make trust your competitive differentiator in AI
AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure. The post How to make trust your competitive differentiator in AI appeared first on MarTech.
Google testing a way to ease email signups
The browser-based alternative to OTPs and magic links could improve sign-up conversions and first-party data quality. The post Google testing a way to ease email signups appeared first on MarTech.
FreeCast Targets the Multi-Billion Dollar U.S. Local Advertising Market with a Unified Platform Across 210 Television Markets
FreeCast, Inc., a provider of streaming television and digital media platform solutions, highlighted its expanding strategy to help local businesses and regional advertisers reach streaming audiences through a unified advertising platform spanning all 210 U.S. Designated Market Areas (DMAs). Local businesses collectively invest tens of billions of dollars each year to reach consumers through broadcast […]
Google’s Mueller: Fix Conflicting Metadata, Don’t Test It via @sejournal, @MattGSouthern
Google's John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins. The post Google’s Mueller: Fix Conflicting Metadata, Don’t Test It appeared first on Search Engine Journal.
Google’s Open Knowledge Format Adds Five Trust Signals via @sejournal, @martinibuster
Google announced version 0.2 of the Open Knowledge Format, introducing five new trust signals. The post Google’s Open Knowledge Format Adds Five Trust Signals appeared first on Search Engine Journal.
How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers) via @sejournal, @suganthan
Perplexity never skips the web, so every query is winnable. Here's what its live answer stream reveals about citations, video, and local. The post How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers) appeared first on Search Engine Journal.
Younger Audiences “Reaching Saturation” in Streaming Finds Ofcom
While viewing on SVOD services continues to grow in the UK, overall at-home video viewing declined last year, according to the latest Media Nations report from Ofcom, while younger audiences are "reaching saturation" in streaming consumption. The findings are set against a backdrop of rising competition from social media, and plateuing penetration of SVOD services Read More