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Calvin Klein’s CMO on gaming the algorithm and pursuing an entertainment mentality

Calvin Klein’s CMO on gaming the algorithm and pursuing an entertainment mentality

Articleadage.com

Global Chief Marketing Officer Jonathan Bottomley discusses how provocative campaigns such as the recent Dakota Johnson work drives growth for the brand.

Source: Ad AgePublished: Jul 29, 2026

Last updated Jul 29, 2026 by ATDb automated enrichment