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Marketing owns customer data and the risks that come with it | ATDb

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Marketing owns customer data and the risks that come with it

Marketing owns customer data and the risks that come with it

MarTechFebruary 12, 2026Vladimir CericRead original

Last updated Feb 12, 2026 by RSS Ingestion

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Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore. The post Marketing owns customer data and the risks that come with it appeared first on MarTech.