News
20,834 articles covering the AdTech ecosystem
Agentio Turns YouTube Creator Advertising Into a Scalable Growth Engine for SURI’s U.S. Expansion
New case study shows Agentio’s AI infrastructure helped brand scale creator program without additional headcount. Agentio, the AI-native platform for creator-led advertising, today announced new results from its work with SURI, a U.K.-based oral care brand, demonstrating how AI-powered creator advertising infrastructure can help brands rapidly enter the U.S. without expanding internal teams. Scaling to the U.S. was […]
Unanet Expands Champ™ Agents, powered by Wyatt, Across Its ERP and CRM Portfolio
New availability in Unanet AEC CRM and Unanet GovCon ERP extends AI-powered answers and workflows across project-based businesses Unanet, the leader in AI-first ERP and growth software for government contractors and architecture, engineering and construction (AEC) firms, today announced the expanded availability of Champ™ Agents, powered by Wyatt, across its product portfolio. Following its initial […]
MyAds.Guru Launches AI-Powered Google Business Profile Management Platform
New platform gives local businesses AI-generated Google posts, automated review responses, and block-by-block local rank tracking with pay-as-you-go pricing. Sphnix, Inc. today announced the launch of MyAds.Guru, an AI-powered platform of Google Business Profile management tools that gives local businesses the automation and insight of an in-house marketing team – without the payroll or the enterprise […]
Campaign Trail: Journeys amps up absurdity to break back-to-school conventions
Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.
Google May Treat Search Box Pages As A Site Quality Issue via @sejournal, @martinibuster
Google said that spammed search box pages may become a site quality issue and dealt with as if they were hacked. The post Google May Treat Search Box Pages As A Site Quality Issue appeared first on Search Engine Journal.
AI is building your digital experience. It’s also making it less accessible. by AudioEye
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them The post AI is building your digital experience. It’s also making it less accessible. appeared first on MarTech.
Prime Day Data Surprise: 9% More Clicks, 45% Less Consumer Spending — What Changed
Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue – a striking reversal that reveals a fundamental shift in how consumers shop during major sales events and what they want from brands. According to a new benchmark report from impact.com, which analyzed performance across 1,364 North American retail brands, […]
Why hospitality is advertising’s most human competitive advantage
Lessons from a former restaurateur on how hospitality is one of the most overlooked strategic capabilities an agency can develop.
Agency Brief—Dissecting Omnicom and Stagwell’s latest earnings
We’re breaking down the latest earnings from Omnicom and Stagwell, both of which dished on their second-quarter performances this week.
How the 60 Minutes Editorial Process Is Supposed to Work
Amid 60 Minutes controversies, sources explain the editorial workflow of a typical story to TVNewser.
Ads of the Week: 10 Campaigns That Caught Our Eye, From On to Reese’s
Reese’s Oreo, Instacart, Monzo, BMW, Yahoo, and more are behind the week’s most notable ads.
DOOH You Like Women’s Sports?
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. The post DOOH You Like Women’s Sports? appeared first on AdExchanger.
Workato Announces AIRO Global Availability, Redefining Enterprise Software for the Agentic Era
AIRO is a multi-agent system built into the Workato platform. Business users bring intent, AIRO brings the expertise and works with them to deliver business outcomes. Workato®, the leading Control and Execution Platform for Enterprise AI, announced the global availability of Workato AIRO™, a multi-agent system built into the Workato platform that brings agentic engineering to the enterprise. […]
8×8 Appoints Colleen Martin-Garcia As Chief Accounting Officer and Issues New Employee Inducement Grant
8×8, Inc., a leading global business communications platform provider, announced the appointment of Colleen Martin-Garcia as Senior Vice President and Chief Accounting Officer, effective immediately. In this role, Martin-Garcia will be 8×8’s Principal Accounting Officer and oversee 8×8’s global accounting organization, including financial close and reporting, revenue, payroll and equity, and treasury functions across the […]
StackAdapt Introduces In-Platform Economic Impact Measurement to Help Marketers Prove Real-World ROI
Self-Serve Solution, Powered by Affinity Solutions, Connects Media Exposure to $4T+ in Consumer Spend Data to Measure and Optimize Real-World Economic Impact While Campaigns Are Live StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimize […]
Anonymous Audience and Martech: Marketing to customers you cannot identify
One of the most important changes in the history of the digital marketing environment is taking place. For more than twenty years, marketers have relied heavily on third-party cookies, device identifiers, and broad customer profiles to track online behavior, personalize experiences and measure campaign performance. For customer acquisition and engagement, identity-based marketing became the linchpin, […]
KaiNexus Introduces Insights, Bringing Artificial Intelligence to Operational Excellence
KaiNexus Intelligence brings AI analysis to operational excellence, reasoning over a team’s own improvement data through the Lean methods they already use. KaiNexus (www.kainexus.com), a leading Operational Excellence software company, has introduced KaiNexus Insights, an innovative new AI capability that interprets a team’s own improvement data and turns it into decision-ready analysis leaders can act […]
GrayHair Solves Direct Mail Attribution Problem for OmniChannel Marketers
The company that tracks billions of mailpieces for the nation’s largest mailers launches a new platform to help marketers prove and grow the revenue direct mail generates. GrayHair Software, the leader in address and mail intelligence for enterprise mailers, today announced the availability of GH Direct Mail IQ (GH DMIQ), a comprehensive platform that gives omnichannel marketers […]
Mobile Innovation Reshapes Global Trade: Ecer.com Unveils Mobile-First Ecosystem for Seamless B2B Cross-Border Commerce
Driven by the rapid advancement of mobile internet and artificial intelligence, global trade is rapidly shifting from traditional offline communications and desktop operations toward a more agile, high-efficiency mobile-first model. Breaking through constraints of location, time zone differences, and communication lag has become a vital priority for cross-border merchants and international buyers aiming to elevate […]
Email Marketing ROI Data Signals Budget Shifts for 2026
New data showing up to $36 in revenue per $1 spent on email marketing is influencing how U.S. brands plan 2026 digital budgets. Email marketing continues to demonstrate measurable financial impact, with industry data indicating that brands generate up to $36 in revenue for every $1 spent. As U.S. companies prepare their 2026 marketing budgets, […]
Blotato Social Media API Now Reads and Answers Instagram DMs
New comments and messaging endpoints let an AI agent read and reply to Instagram comments and direct messages using the same key that publishes. Blotato has added comments and messaging endpoints to its social media API, so an AI agent can now read the comments on a published post, reply to them, pull Instagram and […]
VirtualPBX Launches New Mobile Softphone App for Business Calling on the Go
New iPhone and Android app helps teams make and receive business calls, manage voicemail, access contacts, and keep work calls separate. VirtualPBX, a leading provider of business phone solutions, today announced the launch of its new VirtualPBX mobile softphone app for iPhone and Android. The new app gives VirtualPBX users a faster, more modern way […]
The Stack: Growth, Fines & Streaming
This week, the digital economy delivered a tale of two trajectories: advertising and streaming surged ahead, while regulators intensified their crackdown on platform power. In today’s MadTech Daily, we cover ChatGPT and Roblox facing the EU’s toughest platform rules, Elon [...] The post The Stack: Growth, Fines & Streaming appeared first on ExchangeWire.com.
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup. The post Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps appeared first on AdExchanger.