Prime Day Data Surprise: 9% More Clicks, 45% Less Consumer Spending — What Changed

Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue – a striking reversal that reveals a fundamental shift in how consumers shop during major sales events and what they want from brands. According to a new benchmark report from impact.com, which analyzed performance across 1,364 North American retail brands, […]

Last updated Jul 31, 2026 by ATDb automated enrichment