Anonymous Audience and Martech: Marketing to customers you cannot identify

One of the most important changes in the history of the digital marketing environment is taking place. For more than twenty years, marketers have relied heavily on third-party cookies, device identifiers, and broad customer profiles to track online behavior, personalize experiences and measure campaign performance. For customer acquisition and engagement, identity-based marketing became the linchpin, […]

Last updated Aug 23, 2026 by the ATDb Editorial Team