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20,834 articles covering the AdTech ecosystem
The Weekly Closeout: Macy’s disappearing billboard and Reformation’s IPO
The department store’s iconic sign in Herald Square was taken down. Meanwhile, the apparel retailer went public on the low end of its price range.
Amazon Prime Day details elusive as AWS takes centerstage
The company’s Q2 online store net sales grew 15%, but Amazon has pared back the public release of details on how the major sales event fared.
NRF finds shoplifting stabilizing as online fraud grows
Phone and gift card scams, plus supply chain vulnerabilities like cargo theft, are top concerns for loss prevention specialists at over 60 major retailers, according to a report Thursday.
Snickers’ ice cream line seeks help telling the internet to chill out
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2
Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.
Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs via @sejournal, @slobodanmanic
Cloudflare and three rival browsers agreed on one protocol. That's rare. It still only solves half of the agentic access problem. The post Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs appeared first on Search Engine Journal.
Serviceplan hires Anna Nichols as first CFO
The appointment of Nichols follows IPG Mediabrands' integration into Omnicom Media.
ITV posts 3% growth in H1 ad revenue despite £20m hit from LHF
Broadcaster highlights impact of less healthy food regulation and gives update on acquisition deal with Sky.
Little Lion Entertainment confirms opening of London immersive gaming experience
It will combine three large-scale games in one venue.
VML UK hires former Atomic chief marketing officer
CMO role reports to chief executive Joe Petyan.
Can we talk about whether 'traditional' agencies are unsellable now?
If no-one is buying, maybe agencies can plan for the long term.
July Tech Update: X, Meta, Ofcom, Q2 results and more
Big tech companies report strong Q2 results while X and WFA settle legal dispute.
Watch the newest commercials from Xfinity Mobile, Meta, Ollie and more
A zombie helps Xfinity Mobile spread the word about its device protection and annual phone-upgrade member benefits.
Inside the Dutch Bros National Expansion Strategy
Opening more coffee shops may be the most visible part of the Dutch Bros growth strategy. Behind the scenes, however, the company is building something just as important: the marketing infrastructure needed to acquire customers more efficiently, personalize engagement, and increase customer lifetime value. As Dutch Bros expands nationally, that infrastructure may prove to be […] Inside the Dutch Bros National Expansion Strategy first appeared on Street Fight.
Suno Loses Landmark AI Lawsuit to German Performing Rights Society GEMA
German music collection society GEMA notched another major legal victory in its campaign to rein in AI companies’ use of copyrighted material on Friday, winning the case it brought against the generative music platform Suno. The Munich Regional Court has ruled that Suno is in breach of German and U.S. copyright law by training its […]
Snickers’ ice cream line seeks help with telling the internet to chill out
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse via @sejournal, @MattGSouthern
This week’s SEO Pulse covers expanded Search Console social reporting, Ahrefs’ AI-content ranking analysis, AI opt-out implications, and metadata guidance. The post Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse appeared first on Search Engine Journal.
Week in Review: LHF Rules Dent ITV Revenues, Unilever and Coca-Cola Shout Out World Cup, and AI Traffic Drops Hit UK Publisher Revenues
In this week's Week in Review: ITV reports H1 earnings, the World Cup boosts sales for Unilever and Coca-Cola, and AI traffic drops hit UK publisher revenues. Top Stories LHF Rules Knock £20 Million From ITV Revenues The new rules around Less Healthy Food (LHF) advertising knocked around £20 million from ITV's H1 revenues, according Read More
ThinkResult & PubMatic’s AgenticOS Deliver 90% Faster Campaign Setup in India
PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced that its AgenticOS platform has delivered the first end-to-end agentic CTV campaign in India in partnership with ThinkResult, a data-led digital media and ad tech company, marking [...] The post ThinkResult & PubMatic’s AgenticOS Deliver 90% Faster Campaign Setup in India appeared first on ExchangeWire.com.
Is your agency AI compliant?
Today’s agencies must build practical, adaptable frameworks that align legal, creative and account teams.
Instacart spoofs ‘male shopper’ memes in campaign with Antoni Porowski
The effort mixes comedy with customer satisfaction data and highlights tools for better order accuracy.
4 questions to ask before adding AI to an event workflow
MAICON's approach to AI offers a practical framework for deciding which tasks to automate and which should remain human. The post 4 questions to ask before adding AI to an event workflow appeared first on MarTech.
AI can simulate buyers, but it misses personality
Synthetic audiences depend on the signals they're built from. Personality may be the missing ingredient for improving accuracy. The post AI can simulate buyers, but it misses personality appeared first on MarTech.
AI speeds marketing production, but measurement lags
AI is accelerating marketing production, but most teams still measure clicks instead of business outcomes, limiting their ability to prove AI's impact. The post AI speeds marketing production, but measurement lags appeared first on MarTech.