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Week in Review: Germany’s Measurement JIC Embraces Big Data, Netflix Pushes Further Into Podcasts, and Audience Acceptance for Streaming Ads Grows

VideoWeekMay 29, 2026Tim Cross-KovoorRead original

Last updated May 29, 2026 by ATDb automated enrichment

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In this week's Week in Review: the AGF extends its HbbTV trial, Netflix signs a deal with The Breakfast Club, and audience acceptance for streaming ads grows. Top Stories Germany's Measurement JIC Embraces Big Data Germany's TV and video measurement joint industry committee (JIC) is pushing ahead with integrating HbbTV (Hybrid Broadcast Broadband TV) data Read More