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20,829 articles covering the AdTech ecosystem
Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth
CANNES, France — Connected TV advertising growth is accelerating beyond the simple linear-to-streaming shift as marketers who measure CTV’s true incremental sales impact redirect budgets from branded search, social, and display — a structural reallocation that is pushing Viant’s CTV growth above 40% annually for three consecutive years. “Marketers who are measuring CTV’s impact are […]
Internet Needs Fewer Algorithms, More Humans: 1440’s Michelle Denhart
CANNES, France — The internet has spent the better part of two decades convincing us that an algorithm knows us better than our spouse, our dog and possibly our therapist. Michelle Denhart has another idea. The head of brand and content strategy at 1440 says the future of trusted media may actually look a lot […]
What Opting Out Of Google’s AI Search Features Means Now via @sejournal, @MattGSouthern
Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding. The post What Opting Out Of Google’s AI Search Features Means Now appeared first on Search Engine Journal.
Weeks ahead of #RushTok, brands are getting ready to Get Ready With Me
We're about to witness the return of #RushTok, and the 2026 edition of the back-to-school phenomenon might be bigger than any installment that's come before. At schools across the United States, potential new members (PNMs) of sorority houses are getting ready to rush, and American Eagle is positioning itself as a significant part of Greek life. The retailer is launching a program that will see it work alongside five sorority chapters. According to Glossy, colleges featured in the program include the University of Florida, Arizona State University, and the school that is most closely associated with #RushTok: the University of Alabama. Visit Tubefilter for more great stories.
HBO Max is doing clipping
HBO Max is doing clipping. The Warner Bros. Discovery-owned streamer today announced HBO Max Shorts: a new vertical, scrollable feed within the Max app that’s designed to pump up discovery by tantalizing subscribers with bite-sized bits from programming they haven’t watched. Per Digital Trends, the feed will include trailers, clips, and bonus content–all of which, […] Visit Tubefilter for more great stories.
A Riot Games games vet will help chess become the next big esport
With more than 250 million users worldwide, Chess.com has become the most popular destination for online chess matches. The platform's growth has breathed new life into a 1,500-year-old game, turning scores of streamers into chess aficionados. The rising profile of chess among gamers creates opportunities to develop new esports events and competitions. Chess.com wants to be at the forefront of that new era, and it has made a key hire that will invigorate its programming arm. Chris Roberts, formerly of Riot Games, has come on board as Chess.com's VP of Media and Content. Visit Tubefilter for more great stories.
Creators and YouTube execs get lots of screen time. For their kids, it’s different.
As a professional streamer, AboFlah spends much of his day in front of a screen. The Kuwaiti creator even entered the annals of Guinness World Records when he hosted a marathon charity stream that lasted for 268 hours. Even though he himself is extremely online, AboFlah doesn't want the same experience for his future children. While he has no immediate plans to become a dad, he told Wired that any sons or daughters of his would have to wait to get access to phones and social media. Visit Tubefilter for more great stories.
Katie Feeney’s reality series is Xfinity’s entry point for the creator economy
What happens when you gather six college-aged creators in a shared house and recruit an ESPN personality to pit those creators against each other? Xfinity is hoping that the answer to that question involves increased awareness. The Comcast-owned telecom company is behind Best in Class, a short-form series that turns Katie Feeney into the host of a reality competition series. Across seven episodes, Feeney -- who has parlayed her own collegiate breakout into a plethora of on-air gigs -- will ask the cohabitating creators to compete across a number of social media-related challenges. Visit Tubefilter for more great stories.
Microdramas have hit their late-night parody era–but Jimmy Fallon and The Daily Show are putting serious production behind these spoofs
Microdramas have officially hit the “late-night parody” stage of their life cycle. The Tonight Show Starring Jimmy Fallon has released its own mock microdrama starring actual microdrama leading man Kasey Esser. Called Who Billionaire? Me Billionaire, the 10-episode series taps Esser and TikToker Delaney Rowe as an upper-crust married couple who are celebrating the recent […] Visit Tubefilter for more great stories.
Sponcon spotlight: deviantART is getting YouTubers to hype its subscriptions
With our Gospel Stats Weekly Brand Reports, Tubefilter is always keeping an eye on which companies are sponsoring creators on YouTube. Each week we see businesses we’ve come to expect: mainstays like Squarespace, Shopify, NordVPN, BetterHelp, Raycon, and yes, even the (in?)famous Raid: Shadow Legends. But sometimes surprises pop up. One recent surprise was this […] Visit Tubefilter for more great stories.
RFK Jr. has a YouTube cooking show centered around healthy eats
Yes, you read that right: The head of the Department of Health and Human Services is leaving his mark on YouTube. Alongside a rotating cast of guests, Robert F. Kennedy, Jr. is hosting The Real Food Show, a cooking program he has released on his personal YouTube channel. As its name implies, The Real Food Show supports RFK Jr.'s mission to add more nutrition to the average American's diet. As part of his campaign against preservatives, empty calories, and other ultraprocessed foods, the HHS Secretary is cooking up meals that are meant to be both healthy and affordable. Visit Tubefilter for more great stories.
Gamer lifestyle brand Razer acquires streamer platform StreamElements
After months of uncertainty, StreamElements has found a buyer. The company behind a popular streamer dashboard will become part of Razer, a brand that sells hardware, accessories, and services to gamers. Razer will own and operate the StreamElements platform, which 2.6 million creators use daily. The financial terms of the deal were not disclosed. Razer is bringing StreamElements under its umbrella after acquiring the platform from its previous holding company, Live Momentum Ltd. Visit Tubefilter for more great stories.
How Shark Week Continues to Make a Big Marketing Splash Year After Year
Shark Week has evolved from just programming into a cultural event over the last four decades.
Week of July 20 Cable News Ratings: Networks Have Down Week
Fox News remained the most-watched cable news network with 96 out of the top 100 cable newscasts.
Here Are the Cable News Ratings for July 2026
Fox News and CNN registered growth in total viewers and the Adults 25-54 demo.
Stagwell Doubles New Business Team as Holdco Competition Heats Up, Says CEO Mark Penn
Defying industry-wide layoffs, Penn is focusing on 'the next 1,000 people that we're going to hire.'
As ‘Civilization’ Turns 35, Creator Sid Meier and Firaxis President Look Ahead to a New Ages for 2K Studio’s Franchises
Sid Meier’s four-year-old grandson has a new favorite song and it’s one that is near and dear to fans of the legendary video game developer’s “Civilization” franchise. “He is singing ‘Baba Yetu’ day and night. It’s like insane,” Meier tells Variety, noting the preschooler hasn’t actually played the turn-based strategy his grandfather is famous for, […]
Ahold Delhaize USA details latest omnichannel shopping capability
Through a tie-up with Pear Commerce, the grocery company is introducing another way for shoppers to add items to their digital carts from non-ADUSA websites.
King Kullen to be acquired by fellow Long Island grocery chain
Giunta’s Meat Farms, a fellow family-owned supermarket company, is buying the storied grocer for an unspecified amount.
The Weekly Closeout: Macy’s disappearing billboard and Reformation’s IPO
The department store’s iconic sign in Herald Square was taken down. Meanwhile, the apparel retailer went public on the low end of its price range.
Amazon Prime Day details elusive as AWS takes centerstage
The company’s Q2 online store net sales grew 15%, but Amazon has pared back the public release of details on how the major sales event fared.
NRF finds shoplifting stabilizing as online fraud grows
Phone and gift card scams, plus supply chain vulnerabilities like cargo theft, are top concerns for loss prevention specialists at over 60 major retailers, according to a report Thursday.
Snickers’ ice cream line seeks help telling the internet to chill out
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2
Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.