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20,829 articles covering the AdTech ecosystem
WPP is Placing Media Teams “Literally in Clients’ Offices” – Buy-Side View with WPP Media’s James Weinberg
As media agencies take on more of a consultative role, WPP Media is placing agency staff directly in clients' offices, in order to move closer to their commercial strategies. "I think it's feeling less like a supplier arrangement, and being more of an extension of their own marketing team," says James Weinberg, Executive Director at WPP Read More
2026 Healthcare Marketing Impact Awards—how to finalize your entry
Get your 2026 Healthcare Marketing Impact Awards entry done right with category guidance, a final checklist, fees and other details before the Aug. 10, 5 p.m. PT deadline.
8 agency reviews to know about
Mattel, Uber and Intuit are among the brands making agency changes.
How Japan Airlines will track its new ChatGPT ad strategy
The airline works with agency Jellyfish to analyze AI models and measure how advertising affects sentiment across platforms.
Martin wins Subway’s creative account after pitching one idea in the final meeting
Subway has chosen Martin as its creative agency of record following an SRI-led review process that began in May.
ADWEEK Agencies Advantage: Agencies Must Look Beyond Advertising for Growth
Those already investing in areas like influencer and agentic will leapfrog the competition
ADWEEK Creativity Advantage: Brands Must Cede Control In Their World-Building Era
Brands are embracing a new creative playbook: world building.
Agentic Marketers: Bayer, Zoom, and More Reveal Their Biggest AI Wins
Learn how the top marketers from Bayer, Zoom, and a health tech firm have implemented AI over the past month, and what they hope to accomplish over the next quarter.
Scale Social AI Secures New Financing to Scale the Enterprise Infrastructure for Authentic Content
New capital follows more than fourfold revenue growth as enterprise brands move from fragmented UGC campaigns to always-on, governed content infrastructure Scale Social AI, the AI-native content infrastructure platform for enterprise brands, announced new financing to accelerate platform development and expand its managed enterprise programs. The world’s most trusted brands don’t need more AI-generated noise. They need the infrastructure […]
iPullRank Named a Profound Agency Partner, Formalizing Enterprise AI Search Collaboration
iPullRank, the enterprise AI Search agency behind the Relevance Engineering framework, has been named a Profound Agency Partner. The designation formalizes a collaboration across enterprise programs, product development, measurement, and the Profound Agent Template Marketplace. iPullRank uses Profound’s citation, source, prompt, and visibility data to help brands understand where they appear in AI Search and […]
Zilliz Announces Milvus 3.0, Making the World’s Most Adopted Open-Source Vector Database Lake-Native
Zilliz, the company behind Milvus, the world’s most widely adopted open-source vector database, recently announced the release of Milvus 3.0, a major architectural update that brings lake-native data access and a more expressive retrieval engine to developers building production AI applications. Milvus 3.0 enables organizations to build and serve production-grade indexes over vector data that remains in […]
H2O AI Super Agent™ Ranks #2 Worldwide on FutureX Overall Leaderboard
H2O AI Super Agent™ has consistently held a top spot on FutureX, the live benchmark that scores AI agents on predicting real-world events before they happen, and H2O.ai’s research team keeps building on the work that put it there. H2O.ai, the sovereign enterprise AI platform for predictive, generative and agentic AI, with built-in observability and […]
Audience Creation in ZoomInfo’s GTM Studio Grows 7X as Go-to-Market Teams Consolidate Their Tech Stack
New adoption figures show customers building 7X more audiences quarter over quarter in GTM Studio, with 5X more customers creating their first audience, as go-to-market teams consolidate point tools into a single platform. ZoomInfo shared new adoption metrics for GTM Studio, its platform for building and launching go-to-market campaigns. The company said customers built 7X […]
SecuPi version 8.4 introduces a solution for native Database Activity Monitoring (DAM) Risk, Cost, and Context Gaps before AI Amplifies them
SecuPi introduces practical steps to reduce the need for native database log collection while reducing risk and cost, and enriching context to prevent gaps before AI amplifies them. SecuPi introduces practical steps to reduce the need for native database log collection while reducing risk and cost, and enriching context to prevent gaps before AI amplifies […]
VP DigiWeb Expands SEO Services for Businesses and Agencies Across India
VP DigiWeb, led by Vicky Patel, is expanding its SEO services for businesses, startups, ecommerce websites, and agencies across India. VP DigiWeb, a growing digital marketing and SEO brand led by Vicky Patel, is expanding its SEO services for businesses, startups, ecommerce companies, and digital marketing agencies across India. With a focus on organic search […]
SalesCloser Secures a Top-Five Global Social Media Platform as Enterprise Customer, Deploying AI-Powered Voice Qualification at Scale
Deployment applies SalesCloser’s autonomous AI sales agents to high-volume applicant qualification for one of the top-five global social media platforms, automating the manual screening burden and integrating directly into the customer’s workflow systems SalesCloser Technologies Ltd. (“SalesCloser” or the “Company”) (TSXV: SCAI) (OTCQB: SCTLF) (FSE: MJ5), a pioneer in autonomous AI sales technology, is pleased […]
The Rise of Intent-Driven Media Planning
Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning… Every media planner has hit the same wall. A brief calls for "premium EV buyers", and the keyword-based system dutifully returns pages containing the word "electric". What it [...] The post The Rise of Intent-Driven Media Planning appeared first on ExchangeWire.com.
Digest: IAB Tech Lab Releases AAMP 2.3; ByteDance Projects $4bn AI Revenue
In today’s Digest, we cover the IAB Tech Lab releasing AAMP 2.3 to bring agentic advertising into production, ByteDance projecting USD$4bn (£3.16bn) in AI revenue, and a Singapore panel rejecting social media age bans. The post Digest: IAB Tech Lab Releases AAMP 2.3; ByteDance Projects $4bn AI Revenue appeared first on ExchangeWire.com.
Do Not Fuhgeddabout New Jersey’s Data Broker Law, Because It’s Already Live
New Jersey’s new data broker law was introduced on June 28. The governor signed it on June 30. Trade groups managed to push the registration deadline back to 2027, but the rest of it took effect immediately. “This makes the Mactaggart-induced one-week passage of CCPA look downright tame,” said Charlie Simon, VP of private advertising […] The post Do Not Fuhgeddabout New Jersey’s Data Broker Law, Because It’s Already Live appeared first on AdExchanger.
AI Agents Are Giving Publishers A New Way To Monetize Their Data
End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t possible before. PubMatic and Optable are both productizing this shift with agentic tech and collaborating on a new end-to-end workflow […] The post AI Agents Are Giving Publishers A New Way To Monetize Their Data appeared first on AdExchanger.
Media Buying Briefing: The latest lures holding companies are using to grow principal media
As holdcos rush to equip themselves with AI tools and services, they still haven’t figured out how to sell them. Meantime, principal media has become a major source of profit margin.
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
Tokenizing Tokens; In OpenAI We Trust?
Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns. The post Tokenizing Tokens; In OpenAI We Trust? appeared first on AdExchanger.