News

YouTube Reveals Upfront Event Details, Including Trevor Noah and Chappell Roan

YouTube Brandcast 2026 takes place on Wednesday, May 13.

How Bayer Uses AI to Avoid Sending Customers to its Competition

As generative AI and creators take a bigger hand in producing creative work, brand managers face a crucial question: Who’s watching to ensure its all working together to build brand […]

Salesforce turns Slack into the front end for enterprise AI

New Slackbot capabilities hope to connect conversations, data and actions, making Slack the interface where AI-driven work actually gets done. The post Salesforce turns Slack into the front end for enterprise AI appeared first on MarTech.

Agentic AI discovery requires machine-readable brands

Drive better visibility and outcomes in AI search by making your brand easier for machines to interpret, connect and act on. The post Agentic AI discovery requires machine-readable brands appeared first on MarTech.

Retail media’s durability is tested as easy growth fades

Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. The post Retail media’s durability is tested as easy growth fades appeared first on MarTech.

The real impact of AI on budgets, stacks and teams

AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. The post The real impact of AI on budgets, stacks and teams appeared first on MarTech.

Optimove Announces New AI–Powered Capabilities to Improve and Accelerate the Content Lifecycle

New capabilities empower marketers with AI agents for content creation, quality assurance, and decisioning Optimove, the creator of Positionless Marketing, announced new AI agents and AI-powered capabilities that improve and accelerate the entire content lifecycle. The announcement reflects Optimove’s continued investment in empowering marketers with the tools for content creation, quality assurance, and decisioning. Marketers can now move faster from idea to execution, with the confidence that every […]

Omdia: Global Online Video and TV Revenues to Exceed $1 Trillion by 2030, Driven by Social Video Advertising

Global traditional TV and online video revenues are projected to exceed $1 trillion by 2030, according to new data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, at the FED Show in Madrid. Highlighting a major structural shift in the media and entertainment industry, total revenues are forecast to grow from […]

How Scotts Miracle-Gro evolves marketing as gardening goes year-round

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.

Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance via @sejournal, @billhunt

Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance. The post Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance appeared first on Search Engine Journal.

April Fool’s Day round-up: Heinz, Lego, Tesco, Terry’s Chocolate Orange, Dyson and more

This year's April Fool's work features edible mugs, chocolate-holding phone cases and a giant egg.

Primark debuts fake premium fashion brand for immersive social experiment

Momentum created the experience.

WPP launches AI editor for media clients’ YouTube ads

New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.

Entries open for Campaign Ad Net Zero Awards 2026

Release of new awards playbook aims to help entrants.

Apple at 50: behavioural strategy has defined its success

The brand's consistency around how people think, feel and decide has allowed it to sustain its success.

All joking aside, April Fool’s Day isn’t the only time for brand humour

Comedy isn't universal and it is not about chasing the biggest laughs. Instead, brands should be building something their audience wants to be a part of and have community buy-in.

Decoding the class of ’26: the logic and craft behind the School Reports aesthetic

The conceptual breakthrough came from a bit of mathematical fate.

Neverland hires Bill Murphy as head of strategy

Bill Murphy previously worked at Neverland on a freelance basis.

We Are Social ECD leaves to join MSQ’s Smarts

Simon Richings had spent four years at We Are Social.

WPP Media Launches AI-Driven YouTube Tool ‘YouTube 5K’

WPP Media this morning launched 'YouTube 5K' (YT5K), a new AI-powered solution which the media agency says will significantly speed up some of the most time-consuming elements of running campaigns on YouTube. The product has been co-developed with Google, will use proprietary AI-assisted technology to handle channel curation and creative versioning. It will be available Read More

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The Job That Broke Gucci Also Built Hermès

In fashion, the creative director sits alongside the CEO, occasionally as the more powerful of the two.

Why Unilever Gave Up Its Most Beloved Food Brands

Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money.

MarcomJobsList.com Launches Game-Changing Job Board for Marketing & Communications Professionals

Brian Phifer launches MarcomJobsList.com , a new job board connecting top marketing & communications talent with leading brands and agencies MarcomJobsList, a new online job board dedicated exclusively to marketing and communications roles, officially launches, connecting top-tier professionals with leading brands and agencies. With hundreds of curated openings already available, the platform addresses the shift […]