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20,824 articles covering the AdTech ecosystem
Inside Robert Griffin III’s back-to-school Yahoo College Fantasy Football ad
The Heisman Trophy winner and Yahoo CMO Josh Line discuss the campaign for Yahoo’s new fantasy product.
Charlotte Andaloro
HEARTLENT Group has named Charlotte Andaloro Head of Client Services, its first permanent West Coast hire, based in Los Angeles.
Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
The playful campaign reintroduces “The Snack That Smiles Back” tagline.
Heineken Will Reward Serena Williams’ Superfans With a Trip to the US Open
Heineken will reward Williams' longtime fans with a shot at this year's U.S. Open.
MS NOW Completes Schedule Revamp With Peter Alexander’s Debut
Peter Alexander’s new weekday show, State of Play with Peter Alexander, debuts August 10.
Four holiday reports reveal one big divide over AI
The surveys tell a consistent story about holiday shoppers. They disagree about how quickly AI is changing the buying journey. The post Four holiday reports reveal one big divide over AI appeared first on MarTech.
Optimizing your B2B brand for autonomous AI shoppers
When B2B buyers delegate product research to AI agents, traditional SEO rules break down. Here is how to ensure your brand gets cited. The post Optimizing your B2B brand for autonomous AI shoppers appeared first on MarTech.
How to give AI the context it needs
AI is only as useful as the context it receives. A Context Memory Graph turns disconnected data into actionable intelligence. The post How to give AI the context it needs appeared first on MarTech.
The IAB’s New Advice On How To Measure AI Search Visibility
Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […] The post The IAB’s New Advice On How To Measure AI Search Visibility appeared first on AdExchanger.
RWS Reaches Agreement to Acquire Acolad
Acquisition will significantly expand RWS’s enterprise customer base and extends the reach of its AI platforms across Europe RWS, a global AI solutions company, announced it has entered a binding agreement to acquire Acogroup, the parent company of Acolad, a leading global provider of language and content services. The proposed acquisition will significantly expand RWS’s […]
Berks Technologies Highlights Strategic Use of Google People Search Help Businesses Strengthen SEO Performance
Berks Technologies, a UK-based digital marketing and SEO agency, has released new insights into businesses that can improve organic search performance by leveraging Google’s People Also Search For (PASF) feature as part of a broader search engine optimization strategy. As search algorithms continue to evolve, understanding user intent has become increasingly important for organizations seeking […]
EU Commission Article 50 AI Transparency Law Has Four Exemptions via @sejournal, @martinibuster
The European Commission's AI transparency law that has taken effect contains four exemptions from its AI labeling requirements. The post EU Commission Article 50 AI Transparency Law Has Four Exemptions appeared first on Search Engine Journal.
Reviews, Reputation & Listings: The Local Signals AI Now Reads via @sejournal, @MattGSouthern
Listing inconsistencies, review language, and third-party citations now decide whether AI assistants name your business. Fix them in this order before chasing AI visibility tactics. The post Reviews, Reputation & Listings: The Local Signals AI Now Reads appeared first on Search Engine Journal.
Google’s AI Image Generation In Google Earth Literally Became Disastrous via @sejournal, @martinibuster
Google Earth's AI image generator was rolled back after the internet used it to create realistic scenes of destruction. The post Google’s AI Image Generation In Google Earth Literally Became Disastrous appeared first on Search Engine Journal.
IAB Releases “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery
New York, NY – August 3, 2026 – As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each using different methodologies that can produce different answers for the same brand or publisher. Without a shared … Continued The post IAB Releases “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery appeared first on IAB.
The next challenge for data clean rooms
Privacy and governance are no longer the biggest questions. Determining when a data clean room is the right investment is. The post The next challenge for data clean rooms appeared first on MarTech.
The AI performance question retail isn’t asking
Engagement with your AI isn't the measure that matters. Inclusion in AI answers is.
The promise retailers keep breaking (and why the data is to blame)
Inventory distortion costs retail $1.77 trillion a year. The fix isn't more counting. It's better data.
Google’s Documentation Refresh Offers Ideas For SEO Content Updates via @sejournal, @martinibuster
Google's updated documentation refresh shows where to focus on when updating your own content for SEO. The post Google’s Documentation Refresh Offers Ideas For SEO Content Updates appeared first on Search Engine Journal.
WPP is Placing Media Teams “Literally in Clients’ Offices” – Buy-Side View with WPP Media’s James Weinberg
As media agencies take on more of a consultative role, WPP Media is placing agency staff directly in clients' offices, in order to move closer to their commercial strategies. "I think it's feeling less like a supplier arrangement, and being more of an extension of their own marketing team," says James Weinberg, Executive Director at WPP Read More
2026 Healthcare Marketing Impact Awards—how to finalize your entry
Get your 2026 Healthcare Marketing Impact Awards entry done right with category guidance, a final checklist, fees and other details before the Aug. 10, 5 p.m. PT deadline.
8 agency reviews to know about
Mattel, Uber and Intuit are among the brands making agency changes.
How Japan Airlines will track its new ChatGPT ad strategy
The airline works with agency Jellyfish to analyze AI models and measure how advertising affects sentiment across platforms.
Martin wins Subway’s creative account after pitching one idea in the final meeting
Subway has chosen Martin as its creative agency of record following an SRI-led review process that began in May.