IAB Releases “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery

New York, NY – August 3, 2026 – As consumers increasingly turn to AI platforms to discover brands, products, and content, a new measurement problem has emerged: more than 20 companies now sell AI visibility measurement tools, each using different methodologies that can produce different answers for the same brand or publisher. Without a shared … Continued The post IAB Releases “Measuring Visibility in the AI Era” to Help Brands, Publishers, and Agencies Navigate AI-Powered Discovery appeared first on IAB.

Last updated Aug 3, 2026 by ATDb automated enrichment