The IAB’s New Advice On How To Measure AI Search Visibility

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […] The post The IAB’s New Advice On How To Measure AI Search Visibility appeared first on AdExchanger.

Last updated Aug 3, 2026 by ATDb automated enrichment