News

Video of ‘Frozen’ Olaf Robot Collapsing at Disneyland Paris Goes Viral

Mon Dieu! A free-ranging robotic Olaf, the lovable snowman character from Walt Disney Animation Studios’ “Frozen” movie franchise, evidently suffered a… brain freeze this week. In a video that has gone viral, the Olaf robot at Disneyland Paris is seen speaking to parkgoers before it freezes up — in midsentence — and then collapses backward, […]

Is the future of production aligned with media rather than creative?

Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.

GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader

David Mogensen had overseen marketing for Uber and Uber Eats across more than 70 countries.

Drive Thru Orders. And a Coke. - 30s

Evening Eats. And a Coke. - 30s

Tricky Orders. And a Coke. - 30s

Real-Time AI Video Is Nvidia’s New Pitch to Agencies—and It’s Turning Creatives Into Curators

S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

The agentic web meets the digital ad ecosystem

AI and ML have a number of uses in digital advertising, some of which fly under the radar. The post The agentic web meets the digital ad ecosystem appeared first on MarTech.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […] The post Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement appeared first on AdExchanger.

UNFI names first chief digital services officer

The appointment of Alexis Josephs comes as the company focuses on growing its suite of services for retailers and suppliers.

Why Hollister made a music video instead of a traditional ad campaign

The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

Nike’s recovery taking longer than expected. Is patience running thin?

CEO Elliot Hill said the company is not satisfied on a Q3 earnings call, but he’s confident in the direction and leadership provided extra forward guidance.

PAN Expands AI Client Roster and Launches Proprietary AI Search Visibility Audit as Demand for Brand Credibility Surges

Ada CX, Qure.ai, and TensorWave join growing portfolio of AI brands; firm debuts new tool that benchmarks how brands show up across AI platforms PAN, a global, integrated, data-driven PR and marketing agency for B2B tech and healthcare brands, announced a wave of new client wins and the launch of a proprietary AI Optimization tool […]

Truelist Launches Free, Open-Source Developer Tools for Email Validation

Truelist releases 20+ free, open-source SDKs and framework integrations for email validation — Node, Python, React, Next.js, Laravel, and more. Truelist, the email verification platform known for its unlimited email validation at a fixed monthly cost, today announced the launch of a comprehensive suite of free, open-source developer tools designed to make email validation first-class […]

Why Restaurant PR Matters for Local Growth

A great PR campaign can make or break the future of a restaurant location. But in the case of multi-location restaurant brands, this requires strong collaboration between local or franchise leadership and the overall brand to ensure a consistent, coordinated effort. The unique challenges of restaurant PR Running a PR campaign for a restaurant is […] Why Restaurant PR Matters for Local Growth first appeared on Street Fight.

CreateAI CEO Cheng Lu on Why the AI Debate in Animation Is Already Settled: ‘AI-Assisted Production Is Just Going to Happen’ (EXCLUSIVE)

CreateAI CEO Cheng Lu is unequivocal about his company’s approach to AI. “We will always respect IP, copyrights and the role of human artists,” he says. “At CreateAI, we’re not developing or training underlying models. We’re more of a user of tools and models.” CreateAI, a digital interactive entertainment company with offices in China, U.S., […]

Pringles - Pringlelina - 60s

Pringles follows up Sabrina spot with another love interest made of chips

Pringlelina, a female counterpart to Carpenter’s Pringleleo, is “all that and a can of crisps.”

NFL - Smash the Glass - 30s

As programmatic faces signal degradation, agentic advertising offers a solution

Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what […]

Albertsons on its ChatGPT ads test and push for retail media transparency

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

10 top grocery executive changes in March

Ahold Delhaize USA said its CEO will leave in June, Raley’s CEO departed abruptly and Heritage Grocers brought on a chief executive after going without one since last July.

Dollar Tree makes distribution, tech upgrades

As part of its supply chain modernization efforts, the retailer is replacing its legacy systems with AI-powered platforms.

Consumers want associates to handle follow-up communication

Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.