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20,824 articles covering the AdTech ecosystem
Adwerx Integrates with Canva to Turn Agent Designs Into Live Ad Campaigns
New integration eliminates the download-and-reupload process, launching listing and branding campaigns in a few clicks all from one platform — at no additional cost Adwerx, the digital advertising platform built for real estate and mortgage professionals, announced a direct integration with Canva, the world’s most widely used design platform. The integration allows agents to import […]
ZoomInfo Connector Provides GTM Context Layer for Buyer Intent with Gemini Enterprise
ZoomInfo , the all-in-one GTM platform, has confirmed a native connector between Gemini Enterprise, Google Cloud’s enterprise AI platform, and ZoomInfo’s headless GTM context layer. The connector gives mutual customers verified account, contact, and buyer intent data directly inside Gemini Enterprise, in natural language. ZoomInfo has confirmed a native connector between Gemini Enterprise, Google Cloud’s […]
MassPay Builds a Measurable Demand Generation Engine with ZoomInfo
The cross-border payments startup replaced word-of-mouth growth with a repeatable demand generation program that reaches buyers before its sales team calls. ZoomInfo, the all-in-one AI GTM platform, has reported that MassPay, a fintech startup whose payout orchestration platform moves money across more than 175 countries and 70-plus currencies, has built a repeatable, measurable demand generation […]
DriveCentric Introduces Service Engagement Hub, the Industry’s Modern CRM Built for Fixed Operations, Empowering Service Advisors and Service BDC Teams
One Customer. One Platform. Every Department. DriveCentric delivers a unified engagement platform for Sales, Service, and F&I to grow retention, loyalty, and lifetime customer value. DriveCentric, the dealer industry’s leading AI Engagement Platform, introduced Service Engagement Hub, the industry’s first modern CRM purpose-built for Fixed Operations, empowering Service Advisors and Service BDC teams with a […]
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
Google Recommends Using 304 Status Code To Conserve Crawl Budget via @sejournal, @martinibuster
Google's updated crawl budget documentation recommends serving a 304 response code to Googlebot for pages that haven't changed. The post Google Recommends Using 304 Status Code To Conserve Crawl Budget appeared first on Search Engine Journal.
Free Advanced Link Training Lessons via @sejournal, @martinibuster
One of the most advanced SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons. The post Free Advanced Link Training Lessons appeared first on Search Engine Journal.
Is the agency sector ‘in a good place’?
With positive Q2 results for some holding companies, and upward adspend reports, adland commentators remark on how much the agency sector is actually thriving.
'No-one knows what next year will throw at business': adland reacts to AA/Warc report
Various ad figures give their take on AA/Warc's largely optimistic findings.
Coral puts ex-footballer Jimmy Bullard up front in campaign centred on fandom
Campaign is part of brand's "We’re here for it" platform by Wonderhood Studios.
Adland is a culture war in pieces
When adland disagreed about culture in response to Richard Huntington’s comments on overfocus on ‘little’ culture, it turns out they were all actually kind of agreeing with each other.
Saatchi & Saatchi Health names Pedro Rosa as ECD and May Leen Wong as head of strategy
The two were most recently at VML and Havas Health Network respectively.
Fifty5Blue set to invest in ISBA’s Origin
Both parties aim to reach an agreement in September.
Spark Foundry managing partner leaves after 28 years with Publicis
Duff Borer has announced his departure from Publicis.
Nuffield Health launches media review
EssenceMediacom is the incumbent on the account.
Nick Exford departs Wonderhood for Ace of Hearts
He reports to Martin Beverley.
Canary Wharf Group awards DOOH contract
Business district is home to 45 DOOH formats.
CrossCountry ad shows friendship between girl and a pigeon
The work was created by McCann Birmingham.
You can’t buy the World Cup
The stark disparity between adland's and the City's responses to Adidas' World Cup exploits highlights the chasm between the two communities when it comes to the value of marketing. Will they ever be reconciled?
The new c-word
'Culture' was advertising's last C-word. Now it's community’s turn.
Suntory’s Minus 196 keeps its cool with temperature-controlled pop-up
The Zeal Group created the experience.
DoorDash unveils CringeMart in-app storefront for embarrassing products
Loop campaign promotes the new app section that groups blush-worthy purchases.
Audible’s new global campaign shows listeners transported by audiobooks
The work, made in-house in collaboration with Special U.S., includes two spots directed by Megaforce.