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From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role

The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward.  Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can […] The post From Trend Spotters To Strategic Translators: How AI Is Reshaping The Marketing Scientist Role appeared first on AdExchanger.

Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's recent legal woes likely won't deter creators from trying out its new Facebook Creator Track, according to marketing experts.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.

Spotify’s ad exchange grew its programmatic ad base, but buyers want more

The number of advertisers using the music and podcast streamer’s programmatic marketplace has risen 222% since last year.

How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.

Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop. The post Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads appeared first on AdExchanger.

Microsoft moves its global media account to Publicis from Dentsu

Dentsu, led by its Carat media agency, had retained the mammoth Microsoft media account in 2018.

The Feeding Frenzy Fueling Food Media M&A

Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.

On May 13, YouTube will use its Brandcast presentation to explain why it’s “the future of media”

Last year, YouTube used its annual Brandcast presentation to share big stats and promote big stars. This May, Brandcast attendees can expect more of the same. On May 13, YouTube will bring its pitch to advertisers back to Lincoln Center. As in previous years, the 2026 edition of Brandcast will be a star-studded affair that will position YouTube as a viable competitor to traditional TV networks. YouTube's 2022 decision to move its Brandcast to coincide with the TV industry's upfronts season signaled the platform's attempt to take on traditional entertainment companies and their ad networks. Visit Tubefilter for more great stories.

YouTube and TikTok draw music lovers, but Meta says that Instagram is the home of superfans

Music consumption is fractured across multiple social media hubs. Streaming services like Spotify and Apple Music lead the way in terms of listening traffic, TikTok brands itself as a driver of pop music culture, and YouTube offers unbeatable reach thanks to formats like Shorts. What about Instagram? The Meta-owned app has a unique relationship with music fans, and a fresh set of data explains what that connection looks like. According to a study conducted by Meta and Luminate, Instagram is the go-to platform for so-called "superfans," whose combination of passionate consumption and disposable income makes them a powerful audience. Visit Tubefilter for more great stories.

Chalice’s Ali Manning: Brands Should Use AI for Growth, not Just Efficiency

SAN JUAN, Puerto Rico — Companies that focus artificial intelligence implementation with an eye toward business growth, rather than expense reduction, will outpace competitors. The view is that AI’s transformative power should drive real outcomes that matter to brands rather than operational efficiency alone. But getting brands to accept that remains a challenge. “Who’s going [...]

Xumo’s Marcien Jenckes: CTV Home Screen Is the Place Where ‘Engagement Moments’ Happen

In this ever-fragmented media landscape, advertisers are forced to visit numerous destinations to find audience segments, while integrated ecosystems provide unified access that functions like an “easy button for connected TV.” “Fragmentation makes buying audiences hard. You have to go to a bunch of different places to find a little piece of the audience that [...]

Video of ‘Frozen’ Olaf Robot Collapsing at Disneyland Paris Goes Viral

Mon Dieu! A free-ranging robotic Olaf, the lovable snowman character from Walt Disney Animation Studios’ “Frozen” movie franchise, evidently suffered a… brain freeze this week. In a video that has gone viral, the Olaf robot at Disneyland Paris is seen speaking to parkgoers before it freezes up — in midsentence — and then collapses backward, […]

Is the future of production aligned with media rather than creative?

Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.

GM hires Uber exec as Cadillac CMO, begins search for Buick/GMC marketing leader

David Mogensen had overseen marketing for Uber and Uber Eats across more than 70 countries.

Drive Thru Orders. And a Coke. - 30s

Evening Eats. And a Coke. - 30s

Tricky Orders. And a Coke. - 30s

Real-Time AI Video Is Nvidia’s New Pitch to Agencies—and It’s Turning Creatives Into Curators

S4 Capital's Monks has spent two years building AI-driven production workflows. Now Nvidia is using that as its pitch to the rest of Madison Avenue.

The agentic web meets the digital ad ecosystem

AI and ML have a number of uses in digital advertising, some of which fly under the radar. The post The agentic web meets the digital ad ecosystem appeared first on MarTech.

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something doesn’t work,” he said, “because then it’s like, all right, cool, now I know what I can optimize.” That’s not how […] The post Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement appeared first on AdExchanger.

UNFI names first chief digital services officer

The appointment of Alexis Josephs comes as the company focuses on growing its suite of services for retailers and suppliers.

Why Hollister made a music video instead of a traditional ad campaign

The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

Nike’s recovery taking longer than expected. Is patience running thin?

CEO Elliot Hill said the company is not satisfied on a Q3 earnings call, but he’s confident in the direction and leadership provided extra forward guidance.