News
20,815 articles covering the AdTech ecosystem
Amazon customers are embracing Alexa for Shopping
The number of active users for the tech nearly doubled in the second quarter, with interactions up five times year over year, CEO Andy Jassy said.
Digital Brands Group considers sale, merger
The apparel conglomerate is undergoing a strategic review and has retained financial advisers.
Amazon to add supply chain facilities in New York, Texas
The e-commerce giant is in the early stages of building a distribution center in the Lone Star State while prepping a Long Island operations site.
Private equity firm tries again to buy 100-plus J.C. Penney stores
Onyx Partners, whose previous bid fell through, is offering $934 million for the properties.
DataGroomr Expands Customer Data Verification
DataGroomr announced expanded customer data verification capabilities for its Salesforce data quality platform on Salesforce AgentExchange, Salesforce’s marketplace for the agentic era that brings together the rich ecosystems of AppExchange, Slack, and Agentforce into one experience. The new capabilities make customer data verification smarter and more efficient, helping organizations build trusted customer data across Salesforce […]
Teradata Brings Enterprise-Grade Data Analyst Agent to AWS Marketplace
Organizations can now purchase advanced conversational analytics solutions directly within Amazon Web Services (AWS), drawing on existing data without costly movement or integration complexity Teradata announced the availability of its enterprise-grade Data Analyst Agent in AWS Marketplace, bringing AI-assisted, conversational analytics directly into existing AWS environments. Teradata customers can now quickly deploy the Teradata Data Analyst Agent […]
Guidewire Introduces Qusar Release to Help Insurers Build and Control AI Agents
Qusar includes Guidewire-built claims and underwriting agents, plus Developer Assistants that help developers ship features more than 40% faster than with generic coding assistants Guidewire launched the Agentic Framework in its new Qusar release, enabling insurers to build, deploy, and manage AI agents on Guidewire Cloud Platform. The framework delivers value grounded in Guidewire’s deep insurance […]
Brand Learnings From StackAdapt’s Political Ad Platform
Political advertising has long served as an early proving ground for advertising technology. The need to identify audiences quickly, optimize campaigns in real time, and measure performance under fixed deadlines has consistently accelerated innovation that later finds its way into commercial marketing. StackAdapt’s new Political Targeting and Measurement Suite is the latest example. While designed […] Brand Learnings From StackAdapt’s Political Ad Platform first appeared on Street Fight.
‘Talking Tom & Friends: World’ Kids’ Mobile Game Launches The Smurfs Crossover (EXCLUSIVE)
“Talking Tom & Friends: World” has launched an in-game crossover with the iconic world of The Smurfs. In a partnership between “Talking Tom & Friends” owner Outfit7 (an Ekipa2 subsidiary) and Smurfs IP holder Peyo Company, the children’s mobile sandbox game “Talking Tom & Friends: World” has launched a dedicated in-game experience inspired by the […]
As AI reshapes brand visibility, IAB attempts to clean up measurement
The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.
The State Of Search In 2026: Zero Click Searches At An All-Time High
AI Mode usage has plateaued, and search hasn't been replaced. What Datos and SparkToro's Q2 data actually says about the open web. The post The State Of Search In 2026: Zero Click Searches At An All-Time High appeared first on Search Engine Journal.
Watch the newest commercials from Revlon, Chewy, Farmers Insurance and more
Teyana Taylor stars in the latest from Revlon.
IAB’s New Advice On How To Measure AI Search Visibility
Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […] The post IAB’s New Advice On How To Measure AI Search Visibility appeared first on AdExchanger.
Lidl US rolls out employee discount
The grocer has introduced a 10% discount for its workers, which it says stacks on top of loyalty program offers.
American Eagle Outfitters to open $41M North Carolina distribution center
The facility, which will service the Southeastern U.S., is expected to start operations in early 2027 and create over 200 jobs.
Adwerx Integrates with Canva to Turn Agent Designs Into Live Ad Campaigns
New integration eliminates the download-and-reupload process, launching listing and branding campaigns in a few clicks all from one platform — at no additional cost Adwerx, the digital advertising platform built for real estate and mortgage professionals, announced a direct integration with Canva, the world’s most widely used design platform. The integration allows agents to import […]
ZoomInfo Connector Provides GTM Context Layer for Buyer Intent with Gemini Enterprise
ZoomInfo , the all-in-one GTM platform, has confirmed a native connector between Gemini Enterprise, Google Cloud’s enterprise AI platform, and ZoomInfo’s headless GTM context layer. The connector gives mutual customers verified account, contact, and buyer intent data directly inside Gemini Enterprise, in natural language. ZoomInfo has confirmed a native connector between Gemini Enterprise, Google Cloud’s […]
MassPay Builds a Measurable Demand Generation Engine with ZoomInfo
The cross-border payments startup replaced word-of-mouth growth with a repeatable demand generation program that reaches buyers before its sales team calls. ZoomInfo, the all-in-one AI GTM platform, has reported that MassPay, a fintech startup whose payout orchestration platform moves money across more than 175 countries and 70-plus currencies, has built a repeatable, measurable demand generation […]
DriveCentric Introduces Service Engagement Hub, the Industry’s Modern CRM Built for Fixed Operations, Empowering Service Advisors and Service BDC Teams
One Customer. One Platform. Every Department. DriveCentric delivers a unified engagement platform for Sales, Service, and F&I to grow retention, loyalty, and lifetime customer value. DriveCentric, the dealer industry’s leading AI Engagement Platform, introduced Service Engagement Hub, the industry’s first modern CRM purpose-built for Fixed Operations, empowering Service Advisors and Service BDC teams with a […]
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
Google Recommends Using 304 Status Code To Conserve Crawl Budget via @sejournal, @martinibuster
Google's updated crawl budget documentation recommends serving a 304 response code to Googlebot for pages that haven't changed. The post Google Recommends Using 304 Status Code To Conserve Crawl Budget appeared first on Search Engine Journal.
Free Advanced Link Training Lessons via @sejournal, @martinibuster
One of the most advanced SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons. The post Free Advanced Link Training Lessons appeared first on Search Engine Journal.
Is the agency sector ‘in a good place’?
With positive Q2 results for some holding companies, and upward adspend reports, adland commentators remark on how much the agency sector is actually thriving.