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Is the future of production aligned with media rather than creative? | ATDb

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Is the future of production aligned with media rather than creative?

Is the future of production aligned with media rather than creative?

CampaignApril 1, 2026Read original

Last updated Apr 1, 2026 by RSS Ingestion

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Campaign asks adland about production's place in advertising, after reporting Heineken’s global review aligns production with media, rather than creative.