YouTube and TikTok draw music lovers, but Meta says that Instagram is the home of superfans

Music consumption is fractured across multiple social media hubs. Streaming services like Spotify and Apple Music lead the way in terms of listening traffic, TikTok brands itself as a driver of pop music culture, and YouTube offers unbeatable reach thanks to formats like Shorts. What about Instagram? The Meta-owned app has a unique relationship with music fans, and a fresh set of data explains what that connection looks like. According to a study conducted by Meta and Luminate, Instagram is the go-to platform for so-called "superfans," whose combination of passionate consumption and disposable income makes them a powerful audience. Visit Tubefilter for more great stories.