News
11,861 articles covering the AdTech ecosystem
Publicis is buying 160over90 in its biggest sports marketing bet yet
Publicis is acquiring160over90, a sports marketing agency with blue-chip clients such as Coke and Marriott.
Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’
Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.
As AI does more of the work, are we building the right leaders?
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. The post As AI does more of the work, are we building the right leaders? appeared first on MarTech.
UserTesting Appoints Neal Gottsacker as Chief Technology Officer to Accelerate AI-Powered Customer Understanding
UserTesting, the leading provider of customer insights for the enterprise, announced the appointment of Neal Gottsacker as Chief Technology Officer. Gottsacker will lead the company’s global R&D organization and advance its next phase of innovation, focused on combining AI with human insight to transform how enterprises make decisions. His appointment comes at a pivotal moment, […]
CloudWave rebrands to NeonNow as it launches partner-led AI CX platform across 170 markets
Sydney-founded technology company CloudWave has rebranded to NeonNow as it rolls out a partner-led customer experience platform across 170 countries, enabling resellers and managed service providers to deliver AI-driven communications without upfront infrastructure investment. The rebrand marks a shift from a regional cloud communications provider to a global, usage-based platform model, allowing partners to generate recurring […]
Data Intelligence with High-Performance Data Access & Orchestration for Fastest Time to Value of AI Production
New Partnership and Integration Combines Continuous Data Intelligence with High-Performance Data Access & Orchestration Secuvy, the Data Intelligence Platform for filtering appropriate data into AI pipelines, revealed a partnership with Hammerspace focused on the three challenges that determine whether an enterprise AI initiative moves into production or stalls. If you don’t fully know and understand what data […]
Aisepedia Launches the First Product Marketing Environment to Connect Strategy and Execution
A new system built to bring strategy and execution together in modern product marketing Aisepedia announced the launch of its Product Marketing Environment, introducing a new system designed to connect the entire workflow of Product Marketing Managers (PMMs). The product is now live and available to early users. Aisepedia is built on a simple but critical insight: while […]
DigiParser Launches AI-Powered Document Data Extraction and Automation Platform
Automate data extraction from PDFs, invoices, and documents with AI and seamless integrations. DigiParser, a document automation platform, announced the launch of its AI-powered solution designed to extract structured data from PDFs, invoices, and other business documents without manual effort. Businesses across industries still rely on manual data entry from documents such as invoices, purchase […]
Solita Launches AI Agent Orchestrator for Enterprise Software Development: Solita RoadCrewAO™
The AI and data transformation company Solita announced the launch of Solita RoadCrew Agentic Orchestrator (Solita RoadCrewAO™), a multi-agent tool designed for autonomous, enterprise-grade software development. It marks a significant step forward in how software is designed, built and operated in complex organisational environments. The AI and data transformation company Solita announced the launch of […]
UK creative new-business rankings: final 2025 table
VCCP, Lucky Generals and Omnicom Group featured in the top three.
UK media new-business rankings: final 2025 table
WPP Media, PHD and Publicis Groupe featured in the top three.
Movers & Shakers: EssenceMediacom, Monks, Dept, Born Social, Anomaly, Serviceplan and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Why agency executives are launching their own awards and conferences
These conferences focus on niches and underrepresented communities, but the financial and operational constraints persist for some.
Publicis and The Trade Desk—a primer on ad tech’s biggest fight
There is a spotlight on the digital media supply chain and what recourse brands have to fight hidden costs.
Alix Earle shares how she built her Reale Actives skincare brand launch strategy
Ad Age spoke with TikTok star turned entrepreneur Alix Earle about the marketing playbook she’s building around Reale Actives—and what brand marketers can learn from it.
Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media Planning appeared first on AdExchanger.
Broot.ai Chooses Vonage to Power its CRM Platform to Redefine Sales and Marketing Engagement
India-based Broot.ai leverages Vonage APIs to transform how sales and marketing connect with prospects and customers Vonage, a part of Ericsson , has announced that Broot.ai, an India-based, AI-powered contact management and enrichment platform designed for B2B sales, marketing, and event professionals, is leveraging Vonage APIs to transform how sales and marketing teams connect with […]
Agentic Commerce Arrives in APAC
AI agents are already making purchase decisions. Loyalty programs without real-time infrastructure won’t be part of the calculation The way we buy groceries is starting to change, and most loyalty programs aren’t ready for it. In January, Woolworths became the first Australian retailer to adopt Google’s Gemini Enterprise for Customer Experience platform, announcing it will […]
From Clicks to Conversions: How Martech Is Transforming Attribution Accuracy?
For a long time, marketers used vanity metrics like clicks, impressions, and page views a lot to figure out how well their campaigns were doing. These measurements gave a general idea of what was going on, but they didn’t always show how it really affected the firm. A lot of clicks doesn’t always mean more […]
TwelveLabs Launches Ecosystem Partner Program to Extend Video Intelligence in the Enterprise
With this formal partner program company creates tiered paths for Systems Integrators and Independent Software Vendors to build, sell, and grow alongside TwelveLabs TwelveLabs, the video understanding company, announced the launch of its Ecosystem Partner Program as an expansion of the broader TwelveLabs Partner Program. Through the new program, TwelveLabs extends the infrastructure for enterprise […]
Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI
Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...] The post Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI appeared first on ExchangeWire.com.
Digest: OpenAI Raises $3bn From Retail in $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal
In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...] The post Digest: OpenAI Raises $3bn From Retail in $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal appeared first on ExchangeWire.com.
200 experts tell YouTube to stop recommending AI slop to kids
Just a few weeks after a New York Times investigation found that YouTube’s algorithm is pushing AI-generated content targeting toddlers and preschoolers, 200 hundred organizations and experts have sent an open letter to YouTube CEO Neal Mohan and Google CEO Sundar Pichai, asking them to crack down on AI kidslop. The letter stems from children’s […] Visit Tubefilter for more great stories.
Is TikTok trying to leverage #FinTok success to become an accredited lender?
Millions of people already use TikTok to seek financial advice. Now, the app may be taking its money moves to the next level. According to a report from Reuters, TikTok applied for two interesting licenses in Brazil. The first would allow it to operate as an "electronic money issuer," a la Venmo. Users would be able to obtain prepaid accounts they could use to make and receive payments on the app. The second license would position TikTok as a "direct credit company." Visit Tubefilter for more great stories.