News
11,850 articles covering the AdTech ecosystem
BV Investment Partners Announces Sale of CallTower
BV Investment Partners (“BV”), a middle-market private equity firm focused on tech-enabled business services and solutions, announced the majority sale of CallTower, a global leader in managed cloud communications, contact center and collaboration solutions, to Court Square Capital Partners. BV and CallTower management will retain a minority stake in the business. CallTower is a leader […]
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress via @sejournal, @martinibuster
Cloudflare's WordPress competitor EmDash may be the future of CMSs, but there are six reasons why it's not that CMS today. The post 6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress appeared first on Search Engine Journal.
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC via @sejournal, @navahf
This week's Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts. The post How To Identify And Solve Click Fraud In Paid Media – Ask A PPC appeared first on Search Engine Journal.
Movers & Shakers: EssenceMediacom, Monks, Anomaly, Neverland, Dept, Born Social and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
WPP Media’s global chief strategy officer retires
Damian Blackden leaves ad industry after 37 years in media.
Loveholidays makes TV debut with £1.5m ITV sponsorship
Campaign comprises idents using puns from classic film titles.
Ofcom research finds rise in concern over online risks versus benefits
Findings published following landmark trial on the harms of Meta and YouTube.
Starling campaign spotlights small habits that make people “good with money”
The Sunshine Company created the work.
Mark Anthony Brands International reviews global social and influencer account
Creativebrief is handling the review.
Review of the Week: 1664 Blanc takes taste seriously
The campaign has been made by Fold7.
Week in Review: Disney Expands Euro Partnerships, TV and Video Revenues to Pass $1 Trillion in 2030, and UK Adults Engage Less with Social Media
In this week's Week in Review: Disney+ adds to its slate of partnerships with European broadcasters, Omdia predicts that global TV and digital video revenues will pass $1 trillion in 2030, and Ofcom finds that UK adults are changing how they interact with social media. Top Stories Disney+ Adds Italy’s Rai and Spain’s RTVE to Read More
Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026?
In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...] The post Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026? appeared first on ExchangeWire.com.
Publicis is buying 160over90 in its biggest sports marketing bet yet
Publicis is acquiring160over90, a sports marketing agency with blue-chip clients such as Coke and Marriott.
Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’
Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.
As AI does more of the work, are we building the right leaders?
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins. The post As AI does more of the work, are we building the right leaders? appeared first on MarTech.
UserTesting Appoints Neal Gottsacker as Chief Technology Officer to Accelerate AI-Powered Customer Understanding
UserTesting, the leading provider of customer insights for the enterprise, announced the appointment of Neal Gottsacker as Chief Technology Officer. Gottsacker will lead the company’s global R&D organization and advance its next phase of innovation, focused on combining AI with human insight to transform how enterprises make decisions. His appointment comes at a pivotal moment, […]
CloudWave rebrands to NeonNow as it launches partner-led AI CX platform across 170 markets
Sydney-founded technology company CloudWave has rebranded to NeonNow as it rolls out a partner-led customer experience platform across 170 countries, enabling resellers and managed service providers to deliver AI-driven communications without upfront infrastructure investment. The rebrand marks a shift from a regional cloud communications provider to a global, usage-based platform model, allowing partners to generate recurring […]
Data Intelligence with High-Performance Data Access & Orchestration for Fastest Time to Value of AI Production
New Partnership and Integration Combines Continuous Data Intelligence with High-Performance Data Access & Orchestration Secuvy, the Data Intelligence Platform for filtering appropriate data into AI pipelines, revealed a partnership with Hammerspace focused on the three challenges that determine whether an enterprise AI initiative moves into production or stalls. If you don’t fully know and understand what data […]
Aisepedia Launches the First Product Marketing Environment to Connect Strategy and Execution
A new system built to bring strategy and execution together in modern product marketing Aisepedia announced the launch of its Product Marketing Environment, introducing a new system designed to connect the entire workflow of Product Marketing Managers (PMMs). The product is now live and available to early users. Aisepedia is built on a simple but critical insight: while […]
DigiParser Launches AI-Powered Document Data Extraction and Automation Platform
Automate data extraction from PDFs, invoices, and documents with AI and seamless integrations. DigiParser, a document automation platform, announced the launch of its AI-powered solution designed to extract structured data from PDFs, invoices, and other business documents without manual effort. Businesses across industries still rely on manual data entry from documents such as invoices, purchase […]
Solita Launches AI Agent Orchestrator for Enterprise Software Development: Solita RoadCrewAO™
The AI and data transformation company Solita announced the launch of Solita RoadCrew Agentic Orchestrator (Solita RoadCrewAO™), a multi-agent tool designed for autonomous, enterprise-grade software development. It marks a significant step forward in how software is designed, built and operated in complex organisational environments. The AI and data transformation company Solita announced the launch of […]
UK creative new-business rankings: final 2025 table
VCCP, Lucky Generals and Omnicom Group featured in the top three.
UK media new-business rankings: final 2025 table
WPP Media, PHD and Publicis Groupe featured in the top three.