News
20,808 articles covering the AdTech ecosystem
Spotify Notches 300 Million Premium Subscribers
Spotify’s Premium customers grew to 300 million in the second quarter of 2026, after the music streamer gained 7 million paying subscribers, exceeding its previous guidance. Total monthly active users, including those on the free, ad-supported tier, stood at 777 million as of the end of Q2. That slightly undershot previous guidance of 778 million, […]
Vote for the best campaign of July 2026
Travel, tech, food, fashion and finance all got fresh creative spins over the past month.
Conscious Minds’ Ashley Richardson-George on building better strategy
Strategists who “ask the why and hone their pattern recognition are becoming more and more valuable,” according to Conscious Minds' Head of Strategy Ashley Richardson-George.
Retail and restaurant brands winning the most repeat purchases—Ad Age Brand Loyalty Tracker
Amazon and McDonald’s headline the latest Ad Age Brand Loyalty Tracker as purchase frequency and spending shift across major restaurant and retail brands.
ADWEEK’s 2026 Media Plan of the Year: Outstanding Strategies for Changing the Conversation
Media strategies as good as the ideas they support.
ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It
The marketing technology driving proven revenue impact in advertising and media.
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.
GrubHub and 40 Other Brands Test In-App Measurement in ChatGPT Ads
Brands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyer
ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy
Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history
‘Models Built For Me’
For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models into walled gardens, DSPs and SSPs. But, actually, please don’t call Chalice a “custom algorithm” company anymore. Although Chalice helped […] The post ‘Models Built For Me’ appeared first on AdExchanger.
Drips Replaced an Outsourced Sales Agency and Grew Platform Adoption 700% with ZoomInfo
The AI-powered conversational outreach company brought lead generation back in-house and rebuilt it on AI-assisted prospecting. ZoomInfo, the all-in-one AI GTM platform, has reported that Drips, an AI-powered conversational outreach company, grew its sales team’s use of ZoomInfo’s platform by 700% after replacing an outsourced sales agency with in-house, AI-assisted prospecting, according to the company. […]
The Emerging Role of Marketing Operations in AI Governance
The conversation about AI in marketing is shifting. We are moving beyond AI adoption into the next, and likely most important, iteration, which is AI trust. As AI becomes more embedded in go-to-market systems, trust is becoming the infrastructure that determines whether intelligence can scale to drive growth. Organizations that effectively govern AI will not […]
Level AI Launches CX AI Leadership Council with Mahesh Sogal as Founding Member
An operator-led industry group focused on how AI gets deployed, measured, and governed in the contact center Level AI, the customer intelligence platform for contact centers, announced the launch of their CX Advisory Board, an operator-led group of senior technology and customer experience leaders shaping how AI is deployed in enterprise customer operations. Mahesh Sogal, […]
HCLTech completes acquisition of HPE’s Telco Solutions business
Advancing engineering-led telecom solutions for Communications Service Providers in an AI-driven world HCLTech, a leading global technology company, announced the successful completion of the purchase of HPE’s Telco Solutions business. Announced in December 2025, the acquisition further strengthens HCLTech’s industry leadership through AI- and engineering-led telecom solutions. Following the successful integration of HPE’s Communications Technology […]
ArtArch Merges All Products into Unified Platform, Elevates Positioning to “AI-Native Creative OS”
The AI video generation landscape has evolved from an exciting frontier into a collective sense of drift. Generation speeds keep breaking records, yet creators remain trapped as operators—inputting prompts, waiting for outputs, and praying for results. The industry has built faster assembly lines without building fertile ground where creativity can genuinely grow, iterate, and compound. […]
WarmySender AI Outreach Lets Marketers Run Cold-Email, LinkedIn, and Instagram Outreach on Autopilot With AI Agents Such as ChatGPT and Claude
Let ChatGPT, Claude, and other MCP-compatible assistants build, launch, and adjust cold-email, LinkedIn, and Instagram campaigns within safe sending limits — and new platform data shows the approach pays: verifying recipients before sending cuts bounce rates by more than 96.67%%. WarmySender, the all-in-one outreach platform, today detailed how marketers can run their outreach on autopilot […]
AI Bulk Listing Generator Launches to Help eCommerce Sellers Create Thousands of Product Listings in Minutes
New platform automates bulk product title, description, and SEO content generation from spreadsheets, helping merchants launch catalogs significantly faster. AI Bulk Listing Generator today announced the launch of its web-based platform designed to automate one of eCommerce’s most repetitive tasks: creating product listings at scale. Whether launching a new online store, importing supplier inventories, or expanding […]
Professional SEO Services (PSS) Marks Continued Growth Since 2019 With a Renewed Focus on AI-Powered Search
Professional SEO Services (PSS) announces continued growth and its commitment to helping businesses succeed through AI Search, Technical SEO and Local SEO. Professional SEO Services (PSS), an established Canadian search marketing agency serving businesses since 2019, today announced the next phase of its growth strategy as it continues helping organizations adapt to the rapidly evolving […]
Publishers Don’t Need More Data: They Need More Clarity
As monetisation ecosystems become more complex, the challenge is no longer collecting information. Opti Digital's Sébastien Moutte dives in... The post Publishers Don’t Need More Data: They Need More Clarity appeared first on ExchangeWire.com.
Digest: Australia to Tax Meta Over News Payments; Podcast Industry Revenue Hits $7.3bn
In today’s Digest, we cover Australia’s plan to tax Meta over news payments, podcast industry revenue reaching USD$7.3bn, far exceeding previous estimates, and India’s mobile app revenue hitting a record USD$345m, driven by AI and streaming. The post Digest: Australia to Tax Meta Over News Payments; Podcast Industry Revenue Hits $7.3bn appeared first on ExchangeWire.com.
As Hollywood studios chase creator culture, ownership gets complicated
Copyright claims and IP ownership fights show just how complicated Hollywood's creator courtship could get.
WTF is a stealth crawler?
As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.
Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus
Agencies want more control over the pipes of programmatic advertising. Stagwell’s Curate is the latest example.