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MTV for This Generation: Track Star Is What a Media Company Looks Like Now

MTV for This Generation: Track Star Is What a Media Company Looks Like Now

Articleadweek.com

Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.

Last updated Aug 4, 2026 by ATDb automated enrichment

Source
Adweek
Published
Aug 4, 2026
Topic
Track Star
Mentions
2