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The Emerging Role of Marketing Operations in AI Governance

The Emerging Role of Marketing Operations in AI Governance

The conversation about AI in marketing is shifting. We are moving beyond AI adoption into the next, and likely most important, iteration, which is AI trust. As AI becomes more embedded in go-to-market systems, trust is becoming the infrastructure that determines whether intelligence can scale to drive growth. Organizations that effectively govern AI will not […]

Last updated Aug 23, 2026 by the ATDb Editorial Team

Source
MarTech Series
Published
Aug 4, 2026
Topic
Oversight
Mentions
1