‘Models Built For Me’

For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models into walled gardens, DSPs and SSPs. But, actually, please don’t call Chalice a “custom algorithm” company anymore. Although Chalice helped […] The post ‘Models Built For Me’ appeared first on AdExchanger.

Last updated Aug 4, 2026 by ATDb automated enrichment