Companies People Deals & Moves News Insights Compare Categories Graph Ask Submit Beta

The comprehensive database of advertising technology companies, people, and industry news.

Explore

Companies
People
Deals & Moves
News
Categories

Tools

Search
Compare
Insights
Graph

Community

Contributors
Submit
Community Guidelines
Help Center

© 2026 ATDb. All rights reserved. · Logos provided by Logo.dev

Privacy Terms Cookies

Why Hollister made a music video instead of a traditional ad campaign | ATDb

Home
News
Why Hollister made a music video instead of a traditional ad campaign

Why Hollister made a music video instead of a traditional ad campaign

Retail DiveApril 1, 2026Chris KellyRead original

Last updated Apr 1, 2026 by RSS Ingestion

Details

The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.