The Rise of Intent-Driven Media Planning

Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning… Every media planner has hit the same wall.  A brief calls for "premium EV buyers", and the keyword-based system dutifully returns pages containing the word "electric". What it [...] The post The Rise of Intent-Driven Media Planning appeared first on ExchangeWire.com.

Last updated Aug 3, 2026 by ATDb automated enrichment