Weeks ahead of #RushTok, brands are getting ready to Get Ready With Me

We're about to witness the return of #RushTok, and the 2026 edition of the back-to-school phenomenon might be bigger than any installment that's come before. At schools across the United States, potential new members (PNMs) of sorority houses are getting ready to rush, and American Eagle is positioning itself as a significant part of Greek life. The retailer is launching a program that will see it work alongside five sorority chapters. According to Glossy, colleges featured in the program include the University of Florida, Arizona State University, and the school that is most closely associated with #RushTok: the University of Alabama. Visit Tubefilter for more great stories.

Last updated Jul 31, 2026 by ATDb automated enrichment