Viant’s Chris Vanderhook: Attention Metrics are Driving CTV Growth

CANNES, France — Connected TV advertising growth is accelerating beyond the simple linear-to-streaming shift as marketers who measure CTV’s true incremental sales impact redirect budgets from branded search, social, and display — a structural reallocation that is pushing Viant’s CTV growth above 40% annually for three consecutive years. “Marketers who are measuring CTV’s impact are […]

Last updated Aug 2, 2026 by ATDb automated enrichment