News
20,842 articles covering the AdTech ecosystem
KaiNexus Introduces Insights, Bringing Artificial Intelligence to Operational Excellence
KaiNexus Intelligence brings AI analysis to operational excellence, reasoning over a team’s own improvement data through the Lean methods they already use. KaiNexus (www.kainexus.com), a leading Operational Excellence software company, has introduced KaiNexus Insights, an innovative new AI capability that interprets a team’s own improvement data and turns it into decision-ready analysis leaders can act […]
GrayHair Solves Direct Mail Attribution Problem for OmniChannel Marketers
The company that tracks billions of mailpieces for the nation’s largest mailers launches a new platform to help marketers prove and grow the revenue direct mail generates. GrayHair Software, the leader in address and mail intelligence for enterprise mailers, today announced the availability of GH Direct Mail IQ (GH DMIQ), a comprehensive platform that gives omnichannel marketers […]
Mobile Innovation Reshapes Global Trade: Ecer.com Unveils Mobile-First Ecosystem for Seamless B2B Cross-Border Commerce
Driven by the rapid advancement of mobile internet and artificial intelligence, global trade is rapidly shifting from traditional offline communications and desktop operations toward a more agile, high-efficiency mobile-first model. Breaking through constraints of location, time zone differences, and communication lag has become a vital priority for cross-border merchants and international buyers aiming to elevate […]
Email Marketing ROI Data Signals Budget Shifts for 2026
New data showing up to $36 in revenue per $1 spent on email marketing is influencing how U.S. brands plan 2026 digital budgets. Email marketing continues to demonstrate measurable financial impact, with industry data indicating that brands generate up to $36 in revenue for every $1 spent. As U.S. companies prepare their 2026 marketing budgets, […]
Blotato Social Media API Now Reads and Answers Instagram DMs
New comments and messaging endpoints let an AI agent read and reply to Instagram comments and direct messages using the same key that publishes. Blotato has added comments and messaging endpoints to its social media API, so an AI agent can now read the comments on a published post, reply to them, pull Instagram and […]
VirtualPBX Launches New Mobile Softphone App for Business Calling on the Go
New iPhone and Android app helps teams make and receive business calls, manage voicemail, access contacts, and keep work calls separate. VirtualPBX, a leading provider of business phone solutions, today announced the launch of its new VirtualPBX mobile softphone app for iPhone and Android. The new app gives VirtualPBX users a faster, more modern way […]
The Stack: Growth, Fines & Streaming
This week, the digital economy delivered a tale of two trajectories: advertising and streaming surged ahead, while regulators intensified their crackdown on platform power. In today’s MadTech Daily, we cover ChatGPT and Roblox facing the EU’s toughest platform rules, Elon [...] The post The Stack: Growth, Fines & Streaming appeared first on ExchangeWire.com.
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup. The post Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps appeared first on AdExchanger.
The case for and against agencies betting on tokens the way they bet on media
AI compute costs are the next frontier for the next upfront. This is the case for it.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
How a fitness creator built her own global wellness platform
Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.
Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing
Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored. Influencing agents may eventually become even more important than influencing […] The post Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing appeared first on AdExchanger.
Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate. And while those revenue numbers would be reason to celebrate for any other advertising business, they barely registered […] The post Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue appeared first on AdExchanger.
WP Engine Partners With BigCommerce To Scale WordPress Stores via @sejournal, @martinibuster
WP Engine announced Commerce Connect, a safe way for fast-growth brands to modernize and scale while preserving design, SEO, and user experience. The post WP Engine Partners With BigCommerce To Scale WordPress Stores appeared first on Search Engine Journal.
The Romans invests in new influencer agency
PR shop The Romans has invested in a creative influencer agency start-up.
Pitch Update: Euros 2028, Yorkshire Water, Macmillan, UK govt, AG Barr, White Claw, GetYourGuide, TopCashback and more
Campaign's weekly round-up of pitches, reviews and account wins.
Beefeater hires Lucky Generals as agency of record
Brand previously worked with McCann London.
ATS Tokyo 2026: What to Expect
ATS Tokyo returns for 2026 - bringing the best of Japan's advertising industry together. Here’s what you need to know… The post ATS Tokyo 2026: What to Expect appeared first on ExchangeWire.com.
Amazon’s Ad Revenue Hits $76B Over the Past 12 Months
The ad business saw strong initial results from Sponsored AI Prompts.
Reddit Had A Great Q2, But Investors Have AI Search Jitters
Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, with overall revenue up 61% year-over-year to $805 million and advertising revenue up 64% YoY to $762 million, the company’s stock cratered on Thursday, sliding nearly 13% in after-hours trading. Why? Because AI. Specifically, Wall Street is fixated on how AI is reshaping […] The post Reddit Had A Great Q2, But Investors Have AI Search Jitters appeared first on AdExchanger.
Amazon Q2 Ad Revenue Up 26% as Tech Giant’s Profit Booms to $62.6 Billion on Anthropic Investments
Amazon reported its second-quarter 2026 earnings Thursday, revealing it beat Wall Street’s estimates with more than $200 billion in revenue for the April-June period. Advertising services revenue for the quarter was up 26% year over year to $19.8 billion, while the tech giant’s overall profit jumped to $62.6 billion largely thanks to its investment in […]
Electronic Arts Set to Close $55 Billion Go-Private Deal Next Week
Electronic Arts is set to close its previously announced $55 billion go-private deal next week, according to the video game publishing giant. In a document filed with the SEC Thursday, the “Battlefield 6” and “The Sims” publisher disclosed: “As of July 30, 2026, all regulatory approvals required to complete the Merger have been obtained. Electronic […]
Apple Sales Rise 16% to Record $109 Billion for June Quarter, Services Revenue Falls Short of Forecasts
Apple turned in another solid earnings report overall for the June 2026 quarter, which marks the last earnings period for outgoing CEO Tim Cook. For the three months ended June 27, Apple’s Q3 of fiscal 2026, the tech giant reported total revenue of $109.4 billion, up 16% — a new record for the June quarter. […]