News

What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?

Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.

Amazon is pitching its DSP to make the case.

Agentic commerce can't stop, won't stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.a The post The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Conversion Optimization appeared first on AdExchanger.

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah. The post One Chatbot’s Journey To Introducing Ads That Don’t Suck appeared first on AdExchanger.

Google has agreed to pay $1 billion to settle a Texas-led antitrust lawsuit alleging the company manipulated online advertising auctions. The settlement resolves claims that Google gave its own ad-buying tools unfair advantages in ad exchanges, marking one of the largest regulatory actions against Google's ad tech business.

The Trade Desk unveiled Kokai, a new smart TV operating system designed to challenge Roku and Amazon Fire TV while prioritizing advertiser-friendly features and privacy. Major TV manufacturers including Vizio and Sonos have committed to adopting the platform, which promises better ad targeting and measurement capabilities.

Instacart has acquired Eversight, an AI-powered pricing and promotion optimization platform, to strengthen its retail media network capabilities. The acquisition will help CPG brands better optimize their advertising spend and promotional strategies across Instacart's platform.

TikTok has launched Symphony Creative Studio, a suite of generative AI tools that help advertisers create video ads, generate scripts, and optimize creative assets specifically for TikTok's platform. The tools include AI avatars, automated video editing, and performance prediction capabilities.

Snap Inc. announced AR Enterprise Services, a new B2B offering that allows brands to integrate Snapchat's augmented reality technology into their own apps and websites. The service includes AR try-on capabilities, virtual product placement, and custom lens creation tools with measurement and attribution features.

Forrester's latest report projects the contextual advertising market will grow to $562 billion by 2028 as third-party cookie deprecation drives advertiser adoption of alternative targeting methods. The report identifies AI-powered semantic analysis and brand safety tools as key growth drivers.

Dentsu and Accenture have announced a joint venture to develop an AI-powered media buying and optimization platform that combines Dentsu's media expertise with Accenture's technology capabilities. The platform will focus on automated campaign optimization, cross-channel attribution, and predictive analytics for enterprise clients.

Reddit has launched expanded API capabilities that enable programmatic buying through real-time bidding integrations with major demand-side platforms. The update includes new targeting parameters based on subreddit engagement, conversation topics, and user intent signals beyond traditional demographic data.

Walmart reported that its advertising business, Walmart Connect, generated over $4.5 billion in revenue in Q4 2024, representing 30% year-over-year growth. The retail media network has become a significant profit driver as Walmart expands its ad tech capabilities and off-site advertising partnerships.

Google announced a revised timeline for deprecating third-party cookies in Chrome, with full phase-out scheduled for Q4 2024. The company also released updated Privacy Sandbox APIs for advertisers to test alternative targeting methods.

European Commission issued €800 million in fines to major tech platforms for failing to comply with Digital Services Act requirements around ad transparency and targeting disclosures. The enforcement action sets precedent for global ad regulation.

The Trade Desk unveiled Kokai, an AI-powered platform that automates media buying decisions and campaign optimization across channels. The platform uses machine learning to predict performance and adjust bids in real-time.

Walmart completed its acquisition of TV manufacturer Vizio to bolster its retail media network with connected TV advertising capabilities and first-party viewing data. The deal positions Walmart to compete more directly with Amazon in streaming ad inventory.

New Forrester research shows 62% of marketers plan to increase retail media network investments in 2025, with spending expected to reach $130 billion globally. The report highlights measurement challenges and fragmentation as key industry concerns.

Snap announced a strategic partnership with Microsoft Advertising to develop B2B advertising solutions on Snapchat, leveraging LinkedIn audience data for professional targeting. The collaboration aims to capture business-to-business ad budgets on social platforms.

Amazon's advertising business crossed $50 billion in annual revenue according to Q4 earnings, solidifying its position as the third-largest digital ad platform behind Google and Meta. Growth was driven by sponsored products and streaming TV ads.

TikTok launched Symphony, an AI-powered creative suite that helps advertisers generate, optimize, and test video ad content at scale. The platform includes AI avatars, script generation, and automated video editing tools.