News

The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain

Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free. The post Google Offers AI Certificate Free For Eligible U.S. Small Businesses appeared first on Search Engine Journal.

Goldfish gets excited about Campbell's soup, NIOD combats the New York City facial and Rimowa does a bizarre photoshoot with "Succession" star Nicholas Braun.

Allstate is providing opportunities to help support tomorrow’s best players.

Why softness, not power, propelled a brand from malls into the digital realm.

Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.

Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform

Results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of revenue from Interpublic Group

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point. The post Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) appeared first on AdExchanger.

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […] The post Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecom Flywheel Started To Spin appeared first on AdExchanger.

The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.

The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.

Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.

This week's Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions. The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.

Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons. The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.

Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive. The post Why AI Misreads The Middle Of Your Best Pages appeared first on Search Engine Journal.

Joyful & Triumphant made the work.

The experience was located on Greek Street.

Campaign's weekly round-up of adland's latest account pitches, reviews and wins.

How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights. The post Opportunities in Audio: Where can Advertisers Find the Most Value? appeared first on ExchangeWire.com.

adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...] The post adWMG Launches a Self-Service Monetisation Platform for Web Publishers appeared first on ExchangeWire.com.

The luxury brand brings celebrity moments, cutting-edge tech and an entertaining safety video, all while staying true to its core identity.

Uber Eats shows shots of jolly ranchers to make a point about what it actually can deliver (such as Jolly Rancher candies).

Two former TBWA leaders have left Omnicom to launch JK, an AI-native strategy and creative agency debuting with Hitachi as a global founding client and built to accelerate “brand velocity” in the AI era.