News
20,842 articles covering the AdTech ecosystem
Is your best creative in the wrong place?
When and how to deliver your message is just as important as the message itself.
After Viral Fame, Stanley 1913 Chooses New AOR Born Social
The Stanley cup maker hopes to move beyond the Quencher Woman with new social strategy.
‘Vampire: The Masquerade’ 6th Edition in the Works; World of Darkness Boss Unveils Franchise’s Transmedia Plans
The long-awaited 6th edition of “Vampire: The Masquerade” is in active development at publisher White Wolf amid a flurry of transmedia development for the entire World of Darkness franchise. “Vampire: The Masquerade 6th Edition” was announced Thursday at Gen Con 2026 by World of Darkness creative director Jess Lanzillo as the first project to be […]
AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data via @sejournal, @gregjarboe
New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI referral traffic. The post AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data appeared first on Search Engine Journal.
Adidas apparel outshines footwear during World Cup quarter
The brand — which also announced a CFO transition — saw apparel net sales jump 34% in the second quarter.
New Jersey bans dynamic pricing
The legislation also puts a one-year pause on the new adoption of electronic shelf labels by retailers while the state studies the tech.
Crocs tops $1B in quarterly revenue for the first time
Heydude continues to struggle, with a nearly 6% drop in revenue, and wholesale declined at both brands.
1 in 4 dollars spent on AI goes to waste
More than half of businesses lack a dedicated owner for AI costs, which can lead to overspend, according to a Harness report.
Kohl’s debuts AI shopping assistant
What started as a Mother’s Day Gift Finder has evolved into a digital shopping assistant that aids with product discovery.
Why generative engine optimization is the next competitive advantage for brands
AI search brings a huge opportunity for challenger brands and smaller agencies.
Marketing Vanguard at Cannes: Why Joy Makes Better Marketing ft. Todd Kaplan of Kraft Heinz
How Kraft Heinz turns culture into brand momentum.
X and WFA Settle, but the Brand Safety Wars Are Far From Over
The settlement closes one of advertising's highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.
How Brands Can Help Save Lives with The Trevor Project’s Jaymes Black
Positioning your brand as a defender of universal human values.
Stagwell’s Strong Q2 Anchored By Record New Business Haul
The holding company secured major accounts this quarter, including IBM, Heineken and Navy Federal Credit Union
Time has started serving ads to AI agents
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
Wakefern plans centralized pharmacy fulfillment center
The facility, expected to open in early 2027, will automate back-end operations to ease pharmacists’ workload.
What grocers need to know about the pushback against dynamic pricing
Retailers are facing uncertainty as states block them from using consumer data to set individualized prices and the FTC directs attention to the issue.
Sprouts remains focused on ‘areas we can control’ to improve performance, CEO says
Jack Sinclair said during the specialty grocer’s latest earnings call that opening stores, growing its self-distribution network and learning more about its customers through its loyalty program are priorities.
Why Nike is trying to reignite its sportswear business with a hoodie
Studio Fleece, the retailer’s latest line, aims to recreate a series of wardrobe staples for women, Nike’s Jill Gonzalez told Retail Dive.
The Backroom: How long can the consumer hang on?
Discretionary retail sales have been surprisingly strong so far this year. The team discusses the reasons why and what that might mean for the rest of 2026.
Kohl’s board chair exits
John Schlifske announced his retirement and Wendy Arlin has stepped into the role.
How Walmart uses AI to limit weather disruptions in its supply chain
The retailer uses technology to determine how to reroute or position inventory before severe weather events occur.
Jameson teams with NFL as global sponsor amid spirits market struggles
The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.
Meta touts industry-leading ad revenue growth, but AI unease rises
CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.