News
20,842 articles covering the AdTech ecosystem
Snapchat shores up lead gen ads with new HubSpot integration
The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan.
Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers via @sejournal, @TaylorDanRW
Eight weeks of AI Overviews data in Search Console reveals impressions without clicks, inflated position-one rankings, and misleading averages that can mask real traffic losses. The post Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers appeared first on Search Engine Journal.
Movers & Shakers: Publicis Groupe, McCann, Lucky Generals, Quiet Storm, ISBA, Sky Media, Havas and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Omnicom trade marks new agency name after Hearts & Science/Mediahub merger
Details revealed of Omnicom's trade mark application to the UK’s Intellectual Property Office.
British Podcast Awards unveils Listener’s Choice top 20 shortlist
Winner will be revealed at the ceremony on 1 October at Indigo at The O2.
Gravity Road hires Rachel Moss as global head of production
She replaces Katie Farmer, who departed last year.
Unbound appoints creative partner and head of studio
Pair start in their new roles immediately.
IPA Christmas research: increasing financial anxiety isn’t stopping spending
Consumers are increasingly focused on stretching their cash further.
Audio advertising boosts profit by 75%, landmark global study finds
“The kind of evidence you cannot unhear”: Marketing professor, Mark Ritson, reacts to new global research revealing the unfair advantage of audio
Nuii ice cream promotes conservation efforts with branded treehouse
The experience was created by brand activation agency Zeal.
Pizza Hut's summer campaign isn't kidding
Among Equals created the campaign.
Review of the Week: Monzo’s coming of age
The brand’s biggest-ever campaign has been created by BBH London.
Veritone Adds Document Redaction to Create an All-in-One, AI-Powered Redaction Suite
Reducing the need for expensive, disconnected point solutions, Veritone Redact becomes a single source for a broad range of digital redaction Veritone, Inc. , a leader in enterprise AI and data solutions, announced the addition of AI-powered document redaction to Veritone Redact, expanding the platform into a unified solution for securely redacting documents, images, audio […]
Elastic and OpenAI Collaborate to Bring Frontier Intelligence to Unstructured Enterprise Data
Collaboration combines OpenAI’s advanced reasoning models with governed enterprise context in Elasticsearch across AI applications, security operations, and observability Elastic, the Search AI Company, announced an expanded collaboration with OpenAI to help organizations build production-ready AI applications and agents using OpenAI models with Elasticsearch. By combining Elasticsearch’s retrieval, search and governance capabilities with OpenAI’s advanced […]
Monetate Acquires Simon AI, Uniting the Leader in AI-Powered Experience Optimization with the AI-First Composable CDP
Acquisition connects on-site personalization and experimentation to full omnichannel journeys, powered by a live unified customer profile, agentic AI, and a major new investment in innovation across both platforms Monetate, the leader in AI-powered digital and omnichannel personalization, experimentation, and experience optimization, announced it has acquired Simon AI, the agentic platform built on the AI-first […]
Universal Ads Brings Audience and Mobile Measurement Partners to Premium TV
New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer segments and app measurement workflows they already use across digital channels on premium TV Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, launched two […]
Grocery TV and Esri Partner to Bring Data-Driven Media Planning to In-Store Retail Media
Partnership lets brands plan against 3,500+ behavioral and psychographic audience attributes across 6,700+ grocery stores, aligning in-store buys with how national advertisers plan TV and digital Grocery TV, the leading in-store retail media platform, today announced a partnership with Esri to enhance Grocery TV’s behavioral and psychographic targeting across its national retailer-owned network of 6,700+ stores. Through […]
MediaRadar Builds Toward a More Connected Advertising Ecosystem with Expanded VideoAmp Integration
MediaRadar integrates VideoAmp viewership data into its ad intelligence platform to help brands, agencies and publishers better understand advertising value, share of voice and competitive performance MediaRadar today announced the integration of ratings from VideoAmp into its industry-leading advertising intelligence platform. This deal brings together MediaRadar’s granular TV ad occurrence and spend data with VideoAmp’s advanced national and […]
Tredence Named an OpenAI Select Partner
Combining OpenAI’s frontier AI with Tredence’s industry expertise, enterprise data modernization, and AI-native engineering to help organizations operationalize AI at scale. Tredence, the world’s leading data & AI services company, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network. The partnership places Tredence among a group of global […]
ByteBrew Brings Real-Time Mobile App Intelligence Directly Into Developers’ AI Workflows
Shift extends the platform’s intelligence into where developers already work, completing an agentic path from integration to optimization — growing users and monetization along the way ByteBrew, the leading all-in-one mobile platform to analyze, operate, and grow mobile apps, today announced the launch of Shift, a real-time app intelligence Model Context Protocol (MCP) server integrated into […]
Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important via @sejournal, @martinibuster
Anthropic's Boris Cherny, head of Claude Code, explains how to become one of the top 1% of users who get things done. The post Head Of Anthropic’s Claude Code Says Prompt Engineering Not That Important appeared first on Search Engine Journal.
Experian & AUDIENCES Partner to Turn First-Party Customer Intelligence into Smarter Media Activation
Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem. Experian is uniquely combining its consumer insight, [...] The post Experian & AUDIENCES Partner to Turn First-Party Customer Intelligence into Smarter Media Activation appeared first on ExchangeWire.com.
What neuroscience reveals about better advertising
Here’s how agencies can deliver campaigns that outperform expectations without requiring massive budgets.
New Zealand’s ‘Forbidden Pharmacy’ highlights lack of access to medicines
Experiential work from dotdotdash, McCann and FleishmanHillard calls for faster access to publicly funded treatments.