News

Disinformation research group says the FTC ordered it and IAS to hand over business records.

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools. The post AI could unlock $30B for marketers, if we fix measurement first appeared first on MarTech.

55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. The post US B2B marketers have the biggest budgets and the lowest confidence appeared first on MarTech.

Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change. The post Why customer success managers are a martech power move appeared first on MarTech.

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. The post How smart B2B teams use video to win deals before they start appeared first on MarTech.

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what's their path forward? The post The Publisher Path Through AI appeared first on AdExchanger.

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its […] The post LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics appeared first on AdExchanger.

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more […] The post For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception appeared first on AdExchanger.

InMobi completed the acquisition of Quantcast's consent management platform, expanding its privacy-first advertising capabilities in the European market.

Index Exchange announced it processed over $10 billion in ad spend annually, driven by growth in CTV, mobile, and header bidding solutions.

The IAB released comprehensive guidelines for the responsible use of artificial intelligence in advertising, covering data usage, transparency, bias mitigation, and creative generation.

PubMatic launched a unified auction capability that allows publishers to sell display, video, and CTV inventory through a single integrated auction mechanism.

LiveRamp introduced an interoperability standard for data clean rooms, enabling cross-platform measurement while maintaining privacy compliance across advertising partners.

Criteo reported significant growth in its Commerce Media Platform, with retail media revenue increasing 25% year-over-year as more retailers adopted its technology.

DoubleVerify expanded its DV Authentic Attention measurement to cover retail media networks, enabling brands to evaluate ad engagement across Amazon, Walmart, and other retail platforms.

Integral Ad Science released its Total Media Quality benchmarks for connected TV, providing industry standards for viewability, brand safety, and ad fraud in CTV environments.

Amazon Ads introduced generative AI-powered creative tools that help advertisers automatically produce lifestyle imagery and video content for campaigns at scale.

Magnite became a key programmatic partner for Netflix's ad-supported tier, enabling demand-side platforms to bid on Netflix inventory through Magnite's exchange.

Google confirmed it will not deprecate third-party cookies in Chrome. Instead, users will be given a choice to manage cookie preferences via the Privacy Sandbox framework.

The Trade Desk reported Q4 2024 revenue of $628 million, a 23% increase year-over-year, driven by strong demand for connected TV and retail media advertising.