Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP

Permutive, the leading agentic data collaboration and activation platform, today (23rd July, 2026) announced its partnership with Adform, the integrated advertising platform built for the agentic age, to enable the direct activation of publishers’ first-party data. The partnership provides a [...] The post Permutive & Adform Partner to Give Publishers Identity-Flexible Activation Across DSP & SSP appeared first on ExchangeWire.com.

Last updated Jul 23, 2026 by ATDb automated enrichment