News

3 Unrelated Stories About AI & Writing Tell The Same Story via @sejournal, @gregjarboe

AI now generates roughly half of all web content. Google's quality systems know. So do readers. Which side of that divide are you on? The post 3 Unrelated Stories About AI & Writing Tell The Same Story appeared first on Search Engine Journal.

Week in Review: New BBC Boss Plans to Cut Channels, Ofcom Calls Out YouTube and TikTok Over Harms to Children, and Condé Nast Prepares for Google Zero

In this week's Week in Review: Matt Brittin has his first day at the office as BBC director general, Ofcom calls out tech platforms over online safety, and Condé Nast's CEO says he's braced for 'Google Zero'. Top Stories New BBC Boss Suggests Closing TV Channels and Moving Shows to YouTube The BBC could close Read More

US Etsy - Anthem Celebrate Being Human - 60s

Disney made billboards hover in Madrid for ‘The Mandalorian and Grogu’

Havas Creative’s campaign used a magnetic levitation system developed by Andtonic.

Disney - Levitating Billboards - 42s

In agentic commerce, your brand promise must be provable

Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value. The post In agentic commerce, your brand promise must be provable appeared first on MarTech.

Consumers want AI ads with a human touch

New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow. The post Consumers want AI ads with a human touch appeared first on MarTech.

Unpacked: How loyalty programs power lifecycle marketing strategies

Discover how loyalty programs and lifecycle marketing drive growth, using verified data to personalize experiences and build lasting customer trust. Partner insights from SheerID.

AZ8 Launches Canvas-Based AI Video Creation Workspace

AZ8 Studio introduces an open canvas for organizing text, image, video, audio and 3D nodes in a controllable AI video workflow. AZ8 has recently launched AZ8 Studio, a canvas-based AI creation workspace designed to help creators plan, generate, organize, and refine multimedia projects in a more visual and controllable way. The release introduces an open canvas […]

Hazara Digitals Launches Full-Service Digital Marketing and WordPress Development for Global Businesses

Pakistan-based Hazara Digitals offers integrated WordPress development, SEO, social media marketing, and paid advertising services to businesses worldwide. Hazara Digitals, a results-driven digital marketing and web development agency headquartered in Islamabad, Pakistan, has officially announced its full-service digital offering to small and mid-size businesses across global markets. The agency delivers an integrated approach to online […]

Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies

TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.

WordPress 7.0 Faces Security Concerns Over AI API Keys via @sejournal, @martinibuster

WordPress 7.0 exposes AI API keys worth thousands of dollars. Security researcher says there "will be an absolute rush by hackers to steal" them. The post WordPress 7.0 Faces Security Concerns Over AI API Keys appeared first on Search Engine Journal.

Channel 4’s former head of streaming joins Global

Fatima Dowlet was made redundant as part of Channel 4's restructure in July of last year.

Subway brings ‘Subtopia games’ to Bournemouth 7s

Circle Agency created the activations.

Estrella Damm partners Wavey Garms for Gala activation

Gala Festival is taking place from 22 to 24 May at Peckham Rye Park.

Momentum appoints Grace Wright as head of growth for Europe

Wright joins from Imagination.

Higgidy targets pie-eyed football fans with pop-up

The activation takes place on 17 June.

Can we talk about why no-one's defending proprietary media?

Conspiracy loves a vacuum, and proponents of data-fuelled media products would benefit from coming out of the trenches.

Marketers may replace agencies over weak AI use, Ingenuity Pulse report finds

The report found 80% of marketers would consider replacing a partner that is failing to use AI effectively.

Programmatic Advertising Expands to Car LED Screens

Adtelligent, a global ad tech provider, has partnered with Uklon Ads and Advision to launch automated advertising on LED screens installed on the roofs of Uklon partner cars. The project brings car-based DOOH inventory into the programmatic ecosystem, allowing brands [...] The post Programmatic Advertising Expands to Car LED Screens appeared first on ExchangeWire.com.

Why Is Ad Intelligence Still Built For A Pre-AI World?

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not kept pace. The real problem is not data The core issue is not access to data but the ability to […] The post Why Is Ad Intelligence Still Built For A Pre-AI World? appeared first on AdExchanger.

When Marketing Leaders Can’t Explain Search Performance via @sejournal, @coreydmorris

How marketing leaders can translate search metrics into business outcomes, sharper reporting, and stronger executive confidence. The post When Marketing Leaders Can’t Explain Search Performance appeared first on Search Engine Journal.

Bauer’s Thomas Garry wins Media360 Challenge 2026

Four contestants pitched to make the case for a different medium.

PepsiCo on how a media shake-up boosted OOH

Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand’s outdoor media strategy at Media 360.