News

Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever

The Late Show averaged 6.7 million viewers, as Colbert took his final bow.

Fox Sports Says World Cup Is the Biggest Production It’s Ever Done

Fox Sports executive Zac Kenworthy spoke to ADWEEK about the company's upcoming World Cup plans.

Sports TV Ad Spending to Top $20 Billion in 2027, As Live Games Defy Cord-Cutting

According to exclusive eMarketer data, the market will grow nearly four times faster than TV overall and linear will keep most of the money.

If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance

How a 119-year-old insurance company wins with a contrarian creative strategy.

It’s official: Shein will acquire Everlane

The deal promises to salvage the sustainability-oriented DTC brand’s finances, but its tie-up with the Chinese fast-fashion giant comes at a cost.

E.l.f. Beauty does an about-face on price hikes

Following a “pronounced decline” in unit volume, CEO Tarang Amin said the company was testing adjustments to its tariff-driven strategy.

Why Broadcast Is Losing Ad Dollars Despite Massive Reach

The advertising industry has spent a decade solving for targeting. Most of the major platforms have gotten quite good at it. That is not where broadcast is losing. Broadcast is losing on proof. The buyers moving budgets to Netflix, Amazon, and programmatic platforms aren’t doing it because those platforms have bigger audiences. In most markets, […] Why Broadcast Is Losing Ad Dollars Despite Massive Reach first appeared on Street Fight.

Publicis and LiveRamp hit back after rivals claim M&A deal will harm ‘neutrality’

Omnicom and Stagwell have questioned the future independence of the data collaboration platform if it is acquired by the French agency giant.

Las Vegas Convention and Visitors Authority - Virtual Therapy - 15s

Wendy’s - Soviet Fashion Show - 60s

Watch the newest commercials from Hershey’s, Denny’s, One A Day and more

A boy learns how s’mores are made in a quietly comical Hershey’s spot.

OpenAI Is Hiring for a Top Marketing Exec To Promote Its Ads Business

A new job posting aims to position the company as “a leading voice on the future of advertising."

The Friday Checkout: Kroger’s CEO wants to close the gap with low-price retailers

Greg Foran told Bloomberg the supermarket chain is preparing to roll out sweeping price cuts as it takes aim at Walmart, Costco and Aldi.

Grocery trade groups praise EPA deregulation of refrigeration compliance

The agency extended compliance deadlines for the use of hydrofluorocarbons, drawing approval from FMI and the National Grocers Association.

Hasbro finds a star revenue player in Magic: The Gathering

The toy company reported $1 billion in net revenue in Q1. Revenue for the Wizards of the Coast division, which oversees Magic, was up 26%.

Estée Lauder, Puig call off merger talks

When the discussions were disclosed in March, analysts weren’t thrilled about the tie-up’s potential to interrupt Estée Lauder’s turnaround.

The Weekly Closeout: John Varvatos quietly exits Under Armour and Victoria’s Secret’s ticker gets sexier

The designer left the athletics brand last fall. Meanwhile, the lingerie company will sport a new ticker symbol, VSXY, on the NYSE.

Addepar Advances its AI Innovation across Agents, Data and Workflow Capabilities

Platform innovations unveiled at AddeConf26 extend AI across operations, analytics and client workflows to drive more intelligent investment decision-making Addepar, the foundational data and AI platform trusted by financial professionals globally, unveiled new AI, data and workflow automation capabilities at AddeConf26, its annual innovation conference. Building on the launch of Addison, the company’s native AI […]

French’s mustard goes green as part of ‘Minions & Monsters’ tie-in

A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign.

Colbert’s Late Show Transitions to the Next Dimension in Final Episode

Here's what happened in Colbert's final Late Show episode.

What Intuit’s layoffs mean for Mailchimp customers

Mailchimp is not shutting down, but Intuit’s latest comments suggest the platform is entering a very different phase. The post What Intuit’s layoffs mean for Mailchimp customers appeared first on MarTech.

The AI marketing advantage hiding in your metadata

Companies that organize and structure metadata have a major edge in AI-powered search and personalization. The post The AI marketing advantage hiding in your metadata appeared first on MarTech.

AI Is Redefining Premium Content – Which May Not Be A Good Thing

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry's understanding of "premium" content. The post AI Is Redefining Premium Content – Which May Not Be A Good Thing appeared first on AdExchanger.

Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse via @sejournal, @MattGSouthern

Google launched the May core update, redesigned Search around AI at I/O, released its first AI Mode usage data, and sent mixed signals on llms.txt. The post Google Launches Core Update Amid I/O AI Search Overhaul – SEO Pulse appeared first on Search Engine Journal.