Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too deeply into its supply chain? Apparently, that’s reason enough not to onboard them – which is odd, given how loudly […] The post Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access appeared first on AdExchanger.

Last updated Jul 23, 2026 by ATDb automated enrichment