News
20,544 articles covering the AdTech ecosystem
USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics
Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.
How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies
Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.
Creators build GEO strategies to get discovered by brands and agencies in AI search
With no established playbook for AI search, creators are starting to build their own.
Brand marketers are adopting fan-first social media strategies
Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?
Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data appeared first on AdExchanger.
Ro’s Will Flaherty: Healthcare Marketing Needs ‘Real Human Stories’
CANNES, France — Ro, the direct-to-patient marketing company, is trying to change the perception of healthcare advertising. The vertical has long suffered a reputation for being boring and formulaic (add your own “side effects include” litany of bizarre possibilities). On a basic level, healthcare ads often seem detached from the real human experiences that drive […]
Retail Media’s Fragmentation Problem Is Finally Getting Fixed, WunderKIND Says
The walls around retail data are starting to come down – and the timing could hardly be better. With U.S. omnichannel retail media ad spending projected to reach $71.67 billion in 2026, according to an eMarketer forecast, the pressure on the industry to make that inventory more accessible and scalable is pretty great. But recent […]
Advertisers Must Stop Treating Gaming Like a Teenage Boy’s Basement: IAB’s Michael Arzt
Gaming has become a sprawling entertainment universe with millions of U.S. players. Yet some advertisers still approach it like a mysterious arcade cabinet that might eat their quarters. Michael Arzt, director of the Experience Center at the Interactive Advertising Bureau, wants marketers to stop staring nervously at the controls and start playing. In an interview […]
Disney Leaders Talk Streaming Strategy and Growth Drivers: Sports, Local Language, Vertical Media and Emerging Formats
Amid a torrent of fan-friendly news about Disney projects across the media spectrum, Disney leadership took time on the first day of the three-day D23 fan fest weekend in Anaheim for panels that offered a behind the scenes look at the Mouse House’s business strategies and vision for driving growth in the streaming era. One […]
The World Cup put creators on the broadcast. Can KSI replicate that strategy for the club he co-owns?
When Greater London soccer club Dagenham & Redbridge FC begins its campaign for the 2026-27 season, it will have a new broadcaster for its matches: Its co-owner. KSI, the English creator who was previously a member of the Sidemen, has struck a deal to stream coverage of the team known colloquially as Dag & Red. The broadcast deal is an agreement between the National League South -- the sixth tier of English soccer and Dag & Red's current level -- KSI, and DAZN. The last of those partners, which previously broadcast KSI's boxing matches, will help the creator add new dimensions to National League coverage. KSI will broadcast a handful of Dag & Red matches while bringing fans closer to the club through behind-the-scenes content and guest spots, as well as "innovative production formats and unique storytelling." Visit Tubefilter for more great stories.
As social media lawsuits move forward, is Section 230 facing an existential threat?
In 2026, Section 230 of the Communications Decency Act of 1996 is celebrating its 30th birthday. At the same time, the status of that statute is more uncertain than ever before. In theory, Section 230 shields consumer tech platforms from legal liability for violative content they host, so long as they respond to takedown notices in a timely fashion. For decades, the "safe harbor" provided by Section 230 has helped Big Tech firms fend off numerous legal challenges. Now, that legal precedent is on the verge of significant change. Visit Tubefilter for more great stories.
Have you heard? Kurzgesagt is not AI, John Nellis goes dancing, and Baby Shark’s K-pop idol.
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. This week, an animation channel suffers from a case of mistaken identity, a soccer creator puts on his dancing shoes, and there's a new K-pop idol (doo doo doo-doo doo-doo). Creator commotion Someone has to tell YouTube that Kurzgesagt isn't AI-generated. After seeing its view counts fluctuate, the iconic educational hub learned that YouTube's automated systems had flagged Kurzgesagt as AI slop. As if animation channels didn't have it hard enough already, now they're turning up as false positives. Fortunately, YouTube has rectified the issue (at least for now). Visit Tubefilter for more great stories.
Anthropic Reveals What The Watermark Is And How It Can Be Defeated via @sejournal, @martinibuster
Anthropic offers more details about its watermark including how it can be defeated. The post Anthropic Reveals What The Watermark Is And How It Can Be Defeated appeared first on Search Engine Journal.
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern
Google Analytics adds campaign benchmarking, new data on ChatGPT's index search index, and Google refiles its SerpApi claims with new terms. The post ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse appeared first on Search Engine Journal.
‘Kingdom Hearts’ Anime Series Based on Video Game Set for Disney+ and Disney Channel
An anime TV series based on the hit video game franchise “Kingdom Hearts” has been ordered at Disney+ and Disney Channel. Developed in partnership with video game creator Tetsuya Nomura and game developer Square Enix, “Kingdom Hearts” (the working title for the anime adaptation) “reimagines the iconic adventure with a brand-new story that will expand […]
Disney Is Launching a Romantasy Webcomics Series on Webtoon Inspired by Movies Including ‘Beauty and the Beast’
Disney is putting the adult in Disney Adult. The Mouse House is famous for warm-and-fuzzy family entertainment — but it also has a stockpile of moody and magical love stories. At D23 in Anaheim, Disney Publishing announced “Disney Cursed Love,” an all-new romantasy initiative inspired by some of the Mouse House’s “most iconic love stories.” […]
Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model's initial release. The post Google Brings Gemini 3.7 Flash To AI Mode In Search appeared first on Search Engine Journal.
‘Disney Dreamlight Valley’ Reveals Details on Next Expansion, Including Oogie Boogie, Lilo, Hannah Montana and More
Oogie Boogie, Lilo from “Lilo & Stitch”, Hannah Montana and Lizzie Maguire are all headed to “Disney Dreamlight Valley.” The Hannah Montana and Lizzie McGuire collection arrives in the cozy life-sim game Aug. 19. A brand-new Premium Shop collection inspired by Hannah Montana and Lizzie McGuire launches next week, giving players the chance style their […]
RSVP for our Nov. 10 meetup at The Motion Agency in Chicago
This story is for Small Agency Network members only.
EXCLUSIVE: New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud
The ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP […]
What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn't mean the text isn't AI-generated. The post What A Claude Watermark Can & Can’t Tell You About Authorship appeared first on Search Engine Journal.
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
New data shows ChatGPT's page-fetching bot is reaching sites that have disallowed it, and OpenAI's own documentation explains why the file may not stop it. The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first on Search Engine Journal.
Vodafone serves up ace Wimbledon activation
The company built a large robot to showcase the strength and speed of its newest 5G service.
Pinterest’s Lee Brown: as platforms ‘grapple’ with safety, ‘we’ve already done it’
The platform’s first chief business officer explains why safety measures are providing growth for the company.