7,703 articles covering the AdTech ecosystem
The European Commission imposed a €2.1 billion fine on Google for anticompetitive practices in its ad tech business, specifically around its dominance in publisher ad servers and ad exchanges. The ruling may force structural changes to Google's ad tech operations in Europe.
The Trade Desk's Unified ID 2.0 identity solution has been adopted by over 50% of major publishers, marking a significant milestone in the post-cookie advertising landscape. The adoption rate suggests UID2 is emerging as a leading alternative identity solution despite ongoing privacy concerns.
YouTube expanded its advertising offerings by introducing shoppable ads within YouTube Shorts, allowing brands to tag products directly in short-form videos. The move intensifies competition with TikTok and Instagram for social commerce advertising dollars.
Dentsu acquired Albert Technologies, an AI-powered advertising optimization platform, for an undisclosed sum to enhance its programmatic and performance marketing capabilities. The acquisition reflects holding companies' strategies to integrate AI-driven automation into their service offerings.
The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
Dept Studios is the agency's response to growing content demands for brands
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review. The post Google Ads Surfaces PMax Search Partner Domains In Placement Report appeared first on Search Engine Journal.
Microsoft found 31 companies hiding prompt injections inside "Summarize with AI" buttons aimed at biasing what AI assistants recommend in future conversations. The post Microsoft: ‘Summarize With AI’ Buttons Used To Poison AI Recommendations appeared first on Search Engine Journal.
Hallmark+ promotes the new romantic drama “Because of Cupid.”
Pinterest veteran Rohil Bhansali has been appointed Head of Engineering at Adora, the enterprise performance marketing platform built for the AI era. At Pinterest, Bhansali was the architect behind Pinterest Advertising’s measurement and attribution infrastructure, which processed over 10 billion daily events. In his new role, he will further expand Adora’s engineering organization to solve creative and performance marketing scale for the world’s most well-known and complex brands.
The exec is focused on retail advertising's growth.
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions. The post Gold Medal CTV appeared first on AdExchanger.
Customers want brands to recognize them as loyal customers, and they’re looking for more than discounts or rewards, according to EY’s Patricia Camden.
Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to Sensor Tower data.
Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates. The post New Meridian Tool, Performance Max Learning Path – PPC Pulse appeared first on Search Engine Journal.
The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply. The post Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse appeared first on Search Engine Journal.
A practical explanation of vector space models, transformers, and cosine similarity, and what modern information retrieval means for SEO and AI search. The post Information Retrieval Part 3: Vectorization And Transformers (Not The Film) appeared first on Search Engine Journal.
Backlash created the experience.