Advertisers Must Stop Treating Gaming Like a Teenage Boy’s Basement: IAB’s Michael Arzt

Gaming has become a sprawling entertainment universe with millions of U.S. players. Yet some advertisers still approach it like a mysterious arcade cabinet that might eat their quarters. Michael Arzt, director of the Experience Center at the Interactive Advertising Bureau, wants marketers to stop staring nervously at the controls and start playing. In an interview […]

Last updated Aug 16, 2026 by ATDb automated enrichment