News
20,544 articles covering the AdTech ecosystem
Nielsen’s DoubleVerify Deal Isn’t About AI Adoption: It’s About Controlling What the Models Measure
The deals shows capital is rotating out of the application layer and into the signal layer.
Digital Brand Architects Acquires Creator Management Firm V1sion Ventures
Digital Brand Architects has snapped up creator management firm V1sion Ventures, which represents a range of digital stars including Keith Lee, Leigh Soriano, Joy Burnett, Chelsea Jordan, Rachel Wilson, Beyonce Janvier, Micah Hescott ad Zack Baun. V1sion Ventures founder and CEO Alina Benun will join DBA and work alongside senior talent managers Veronica Avalos and […]
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
Google's creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls. The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on Search Engine Journal.
Will Congress be left to define ultraprocessed foods?
As the FDA delays its proposed definition, lawmakers have stepped up to take action.
The Friday Checkout: Can Kroger’s new e-commerce chief sort out its messy online business?
Nate Faust brings a founder’s energy and an outsider’s perspective to a digital business that has become overly complex.
The Weekly Closeout: Mud Jeans files for bankruptcy and is the K-shaped economy over?
The circular denim brand was saddled with debt. Meanwhile, many analysts are turning against the letter K in describing the U.S. economy.
As Lululemon AI chief exits, analysts ‘increasingly concerned’ about turnover
Ranju Das, who held his role for less than a year, is leaving just a month before incoming chief Heidi O’Neill is set to start.
Michaels debuts new store format at 3 locations
The spaces include revamped department layouts, new personalization services and a self-checkout queue exclusive to rewards members.
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
One company measures the bot problem, frames it, and sells the fix. Cloudflare now owns both the meter and the valve. Check your own logs. The post Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years appeared first on Search Engine Journal.
What do you think about Instagram’s new logo?
Do you like the modernization, or do you hate seeing Instagzam?
13 Marketer Moves to Know About In August: Bobbie, Papa Johns, Twitch, and More
CMO hires, promotions, and exits from the first two weeks of the month
Somantra Launches Brand Engagement Score for AEO and GEO, an AI Search Metric That Measures ChatGPT, Google AI Overviews, Claude and Perplexity Engagement With a Brand
Somantra an Enterprise-Grade Answer Engine Optimization and AI Search Visibility Platform’s “Brand Engagement Score” – New ChatGPT and Google AI Search Ranking Factor for Brands. New metric scores how substantively AI search responses elaborate on a brand’s differentiators and evidence across a multi-turn buyer conversation, benchmarked against every competitor named in the same answer. Somantra, […]
NucleusLinks Launches Product Feeds to Close Affiliate Commerce Data Gap
Product Feeds provides real-time product data infrastructure, giving affiliate publishers what they need to power AI shopping tools, live pricing, and scalable commerce content. NucleusLinks, the affiliate marketing software platform built within the Affinity ecosystem, today announced the launch of Product Feeds, a product data infrastructure layer designed to help affiliate publishers standardize, enrich, and activate merchant data […]
Campaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad
Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun.
Week in Review: Netflix Doubles Upfront Commitments, Disney Agrees Deal with The Overlap, and Roku Launches an All-AI FAST Channel
In this week's Week in Review: Netflix grows its Upfronts ad commitments, Disney agrees a content deal with The Overlap, and Roku launches an all-AI FAST channel. Top Stories Sports Interest is High as Netflix Doubles Upfronts Commitments While there was plenty of excitement in the industry around Netflix's ad offering when it first came Read More
Watch the newest commercials from YouTube TV, Arena Club, Grainger and more
Derek Jeter stars in the latest from Arena Club.
This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.
The Journey Is the Destination: Reinventing Travel Marketing
Why values-driven travel is reshaping destination marketing.
The data trust crisis: Why your customer data is getting worse
Unreliable customer data threatens your personalization and ROI. On Sept. 2, we'll discuss how to navigate data decay and build a high-trust measurement framework. The post The data trust crisis: Why your customer data is getting worse appeared first on MarTech.
The 2027 CMO planning challenge is bigger than the budget
More budget won't fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest. The post The 2027 CMO planning challenge is bigger than the budget appeared first on MarTech.
How to decide what’s important when everything is urgent
Every task consumes time and resources. Here’s a system for deciding what earns a place on the agenda and what doesn’t. The post How to decide what’s important when everything is urgent appeared first on MarTech.
AppLovin’s Play To Reach Non-Gaming Advertisers
Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Play To Reach Non-Gaming Advertisers appeared first on AdExchanger.
Iyuno Details the Architecture Behind CLOE, a Multi-Agent AI System for Consistent Content Workflows
Company outlines a system designed to maintain continuity across scenes, episodes, and languages Iyuno shared new details on the architecture behind CLOE, its AI platform designed to address a key challenge in content production: maintaining consistency at scale. While AI tools can generate outputs quickly, they often struggle to preserve continuity across longer-form content—leading to […]