News

Seed created the experience.

Wonderhood Studios created the work.

Latest activity under "Bank on Lloyds" brand platform was created by bespoke agency team Publicis Go

In this week's Week in Review: AppLovin works on a social platform, WARC predicts strong growth for Netflix's ads business, and Snap's direct revenues top $1 billion. Top Stories AppLovin Plans to Build a Social Platform, Following Failed TikTok Bid Mobile advertising company AppLovin is working on building its own social media platform, Bloomberg reported Read More

Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.

An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. The post How to design a loyalty program your CFO and customers will both support appeared first on MarTech.

With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding. The post How AI eliminates marketing’s execution constraints appeared first on MarTech.

Tired of fragmented customer data? Join our panel to learn how to bridge silos and build the connected foundation your customers actually expect. The post How to build context-aware customer experiences appeared first on MarTech.

How do cleaner workflows, smarter segments and less manual cleanup sound to you? The post The HubSpot updates you don’t want to miss from January 2026 appeared first on MarTech.

A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners. The post Content marketing jobs are splitting in two appeared first on MarTech.

Follows investing and saving platform being privatised in 2025.

VSP Studios and Ad Hoc produced the eight-part series, which is sponsored by Sure.

Neverland created the OOH campaign.

In a culture of constant exposure, brands aren’t just fighting for attention – they’re fighting to matter.

Strategic advisory firm co-founded by Lord Peter Mandelson and backed at launch by WPP, has confirmed it will go into administration.

This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...] The post The Stack: Big Moves in AI and Advertising appeared first on ExchangeWire.com.

Goodby Silverstein & Partners stood out to NBA 2K for its ability to pair strategic depth with operational agility.

Marketers focus on athlete-driven storytelling for the Games—redefining success beyond medals.

An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online.

This week, Agency Brief has the exclusive on McKinney’s new division, along with a look at Dentsu’s latest earnings call.

Social media ads highlight features available on Samsung’s new Galaxy AI phone.

Generative AI use in ads is rising fast. On Ad Age Insider, hear where brands succeed, where campaigns fail and how disclosure, quality and brand fit shape consumer response.

Diversity hiring gains made in 2020 and 2021 have slowed or reversed as budgets tightened and mergers accelerated.

Majority of synergies will come from $1bn cut to staffing costs, including job losses and offshoring.