Ro’s Will Flaherty: Healthcare Marketing Needs ‘Real Human Stories’

CANNES, France — Ro, the direct-to-patient marketing company, is trying to change the perception of healthcare advertising. The vertical has long suffered a reputation for being boring and formulaic (add your own “side effects include” litany of bizarre possibilities). On a basic level, healthcare ads often seem detached from the real human experiences that drive […]

Last updated Aug 16, 2026 by ATDb automated enrichment