News

Student sampling experts Dig-In have created the ultimate 'Refresher' bag - delivered to 200,000 students across the UK. The branded totes included: Coca-Cola Zero Sugar and Coca-Cola Original Taste cans, Bazooka Candy and Juicy Drop bags, Costa Coffee RTD Latte [...] The post Dig-In Deliver A ‘Refreshing’ Start to Uni Life appeared first on ExchangeWire.com.

EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...] The post EscalaX Reinforces its Privacy & Compliance With BidSafe One appeared first on ExchangeWire.com.

In today’s Digest we discuss eBay acquiring Depop for USD$1.2bn, Amazon overtaking Walmart in annual revenue, and Scopely agreeing a $1bn deal for a Turkish game developer. The post Digest: eBay Acquires Depop; Amazon Overtakes Walmart in Annual Revenue; Scopely Agrees $1bn Deal for Turkish Game Developer appeared first on ExchangeWire.com.

Here are the executive moves you need to know this week.

More than 10 industry experts share where the highest-value opportunities lie and what separates agencies winning these searches.

Some 3,000 drones formed towering Monsterverse figures in a record-setting aerial show on Friday.

A mantra repeated during a crucial moment helped one creative get hired at BBDO.

The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.

We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I’d rather do it over quesadillas.

The IPA Census shows creative and non-media agencies suffered the greatest drop in staff numbers in 2025.

There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in some cases, letting bots chat freely in a way no privacy or marketing team would ever approve. This is exactly […] The post How Agentic AI Can Break In The Real World appeared first on AdExchanger.

A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.

Walmart customers who use the company's Sparky AI-powered shopping assistant have an order value that's about 35% higher than those who don't.

Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.

Takeshi Sano takes over as global CEO, and brings with him a more outgoing and worldly approach to running the Japanese-owned holding company.

Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.

Even in the age of Advantage+, Meta needs agencies.

What's the deal with viral apps?; Dentsu and WPP are off of OpenPath; and AI coding has its downsides. The post Can Media Buyers Learn Organic Tricks?; The New Holdco Defaults appeared first on AdExchanger.

Perplexity AI announced a new publisher program that will share ad revenue with content creators whose work appears in AI-generated answers. The program aims to address concerns about AI companies using publisher content without compensation, potentially reshaping how digital advertising revenue flows in the AI search era.

The Federal Trade Commission proposed new rules to ban surveillance pricing, where companies use personal data and algorithms to charge different prices to different consumers. The regulation would significantly impact how AdTech companies collect and use consumer data for targeting and personalization.

TikTok is significantly expanding its search advertising capabilities with new keyword-based ad placements, directly challenging Google's search dominance. The move reflects TikTok's evolution from pure social media to a search destination, particularly among Gen Z users.

The European Commission imposed a €2.1 billion fine on Google for anticompetitive practices in its ad tech business, specifically around its dominance in publisher ad servers and ad exchanges. The ruling may force structural changes to Google's ad tech operations in Europe.