News

Inside Modelo’s largest soccer investment to date ahead of World Cup

As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

Meta to surpass Google in digital ad revenue for first time: Emarketer

Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.

Shorter, Focused Content Wins In ChatGPT via @sejournal, @Kevin_Indig

Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data. The post Shorter, Focused Content Wins In ChatGPT appeared first on Search Engine Journal.

Nespresso pop-up brings fans into Dua Lipa’s world with pickle and cola coffee

Event is inspired by a new ad with the singer, who is a brand ambassador.

The fight for media strategy: will agencies or in-house teams win?

Recent research has found that nearly half of brands plan to bring media strategy and audience planning in-house over the next two years but some at agencies say they have yet to see a concerted switch just yet, so where does the future model lie?

IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era

New York, NY – April 14, 2026 – Today at the IAB Connected Commerce Summit, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising ecosystem, launched its latest industry guide, Building a Competitive Commerce Media Ecosystem. The guide provides timely and strategic recommendations for how commerce media networks can differentiate, scale, … Continued The post IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era appeared first on IAB.

Week in Charts: Tubi Integrates AI into Streaming Service, Global Streaming Subscriptions to Top $200 Billion by 2030, and OpenAI Eyes Huge Ads Growth

In this week's Week in Charts, Tubi integrates AI into streaming service, global streaming subscription revenues to top $200 billion by 2030, and OpenAI forecasts $100 billion in ad revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Read More

Huffpost UK adopts Taboola’s DeeperDive GenAI

Taboola, a global leader in delivering performance at scale for advertisers, today (14th April, 2026) announced that HuffPost UK has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content.   DeeperDive brings the power [...] The post Huffpost UK adopts Taboola’s DeeperDive GenAI appeared first on ExchangeWire.com.

Ore-Ida disses ‘imi-taters’ with a bunch of wannabe Keegan-Michael Keys

The Rethink campaign features a spot with Key in multiple roles, as well as a stunt on Monday at Yankee Stadium.

Ore-Ida - Don’t Trust the Imi-taters - 60s

Floor & Decor - Cart Call - 30s

Floor & Decor - Nightmare - 30s

Sydney Sweeney | American Eagle - 15s

Anomaly Makes a Play for Paris Creative Talent With New Office

The agency’s French outpost will be led by two former BETC Paris execs

Dentsu Revamps Its AI Platform for an Agentic Future

Dentsu's AI operating system has undergone a makeover designed to connect internal and external agents—and shoulder out the competition.

The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category

Plus, the advantages of low loyalty.

Miami Mogul David Grutman on Turning Hospitality Into a Cultural Empire

Inside an entrepreneurial journey foudned on relationships and cultural relevance.

Bluefish Raises $43M to Help Brands Show Up in ChatGPT, Rufus, and Others

Series B brings total funding to $68 million as brands rethink AI visibility.

How’s your martech stack shaping up?

Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom? The post How’s your martech stack shaping up? appeared first on MarTech.

AI rewards brand meaning and punishes everything else

As AI reshapes discovery, brands built on transactions lose ground. Use this prompt to test and strengthen your brand’s visibility. The post AI rewards brand meaning and punishes everything else appeared first on MarTech.

Google simplifies enhanced conversions in Ads

Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post Google simplifies enhanced conversions in Ads appeared first on MarTech.

‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.

Programmatic Live Sports Buying Is Starting To Get Less Complicated

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less Complicated appeared first on AdExchanger.

Can An AI Solution Fix Misaligned Marketing Orgs?

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.