News
20,544 articles covering the AdTech ecosystem
Germany Antitrust Regulator Forces Changes to Apple’s App Tracking Transparency
When Apple introduced its App Tracking Transparency (ATT) framework over five years ago, forcing apps distributed on Apple technology to ask for explicit permission to use the Identifier for Advertisers (IDFA) and track user behaviour, there were a number of recurrent complaints from the advertising world. App owners have had to collect consent through Apple's Read More
Jamie Oliver sets out to find himself in Life360’s new comedy microdrama
Baby Teeth’s first work for the Jamie Oliver Group turns location sharing into the theme of a short-form comedy series.
A new community for the people modernizing complex B2B commerce
A new commerce leadership community with a bold take on B2B ecommerce.
Why retailers are making EDI compliance non-negotiable for vendors in 2026
Your vendors' EDI problems are your supply chain problems. Here's what's changing.
Why retail’s biggest AI assumption is wrong
Brand equity and marketing spend don't guarantee AI visibility. Structure does.
RAD Amplify Names Nicole Wilson Sales Director to Accelerate Enterprise Growth
Appointment deepens sales bench as demand for predictive creator marketing intelligence grows RAD Amplify, a RAD Intel portfolio company built for creator marketing, announced the appointment of Nicole Wilson as Sales Director. Wilson will help scale RAD Amplify’s business by expanding enterprise partnerships and leveraging the company’s ability to help advertisers execute higher-performing creator campaigns. […]
Unicorn Marketers Releases 2026 Buyer’s Guide to Choosing Who Should Run Your Paid Advertising
Unicorn Marketers, which brings top growth marketing talent to brands, published its 2026 Buyer’s Guide: “Who Should Actually Run Your Ads?” Unicorn Marketers, which brings top growth marketing talent to brands, published its 2026 Buyer’s Guide: “Who Should Actually Run Your Ads?” The new guide provides business owners and marketing leaders with a framework for […]
One Scales Reaches Portfolio Milestone of 50+ Tools — Built by a One-Person Studio Using AI
Latest releases Ori’s List, _done, and MBOX Viewer span SEO verification, AI agent payments, and private email archiving One Scales Inc. today announced it has passed 50 live tools across its portfolio, with the release of three new products: Ori’s List, a directory of SEO agencies verified through Google Search Console; _done, a catalog of pay-per-call […]
Hrizn Launches Content OS v6 for AI-Driven Auto Retail
New release combines authoritative vehicle data, dealership intelligence and conversational AI as car shopping expands beyond traditional dealership websites. Hrizn, the AI-native Content Operating System for automotive dealerships, announced Hrizn Content OS v6.0, launched August 1, expanding the platform’s ability to help dealers create accurate vehicle content, understand local markets, measure marketing activity and make […]
iMobie Launches FocuSee 2.4, Bringing More Post-Production Automation to Screen Recording
FocuSee 2.4 adds background audio, subtitle editing, speed-up and auto zoom for typing sequences, and webcam beauty tools for a more complete editing workflow. iMobie Inc. announced the release of FocuSee 2.4 for macOS and Windows, further extending FocuSee’s automation beyond visual enhancement to cover more of the post-recording workflow. The update introduces background audio support, […]
Marketing Architects Research Gives Humans and AI a Shared Language for Creative Quality
A study of 500 marketing and creative professionals validates a framework for creative quality, giving the TV agency confidence to build AI tools supporting creative decision making. TV advertising agency Marketing Architects has spent years building technology to predict TV performance. Now it’s expanding its suite of tools, using new research to empower creatives while helping AI […]
Instabase Becomes SuperApp, Launches the AI Collaboration Super App
AI was single-player. SuperApp makes it multiplayer Your whole team and leading AI models from Anthropic, OpenAI, Google, xAI, and others think, debate, and create together in one live thread — from the first idea to the final deliverable. SuperApp, Inc., formerly Instabase, Inc., launched SuperApp, the AI collaboration super app, available on the web, iOS, Android, and desktop. […]
What does AI transparency mean anymore?
Once the system that builds the ad and buys the media runs as one process, “was AI used” stops being a yes-or-no question.
Amazon’s AI shelf—what brands must do to compete for visibility
Amazon’s agentic shopping offers a “buy for me” option, which means brands must fight even harder for those sales.
Four ways brands are thinking differently about brick-and-mortar stores
Quiet hours, dance parties and branded bars are giving consumers reasons to show up IRL.
Why GEO Scores Aren’t the Solution To Your Brand’s AI Engine Visibility
Optimizing for visibility alone can actively hurt the on-site experience
Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise
The deal comes as M&A for commerce firms grow.
10 Gen Z Marketing Makeovers, And Whether They’re Working
From American Eagle to Gap to McDonald’s, here’s how some of marketing’s biggest Gen Z makeovers are performing.
Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads
In today’s Digest, we cover Apple training its own AI model for China with Alibaba’s help, Walmart Connect adding negative keyword controls for sponsored ads, and Audigent’s brand disappearing as Experian absorbs it into its marketing services division. The post Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads appeared first on ExchangeWire.com.
For Agentic Advertising To Work, We Must Decide What AI Can Never Touch
Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work. The reality is more complicated, and the complications matter a lot when it’s your budget on […] The post For Agentic Advertising To Work, We Must Decide What AI Can Never Touch appeared first on AdExchanger.
Open-Source MMM Is Having A Moment (And Sorry About The New Acronym)
Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new idea. It’s a very old one, actually – which makes its current reinvention over the past few years all the […] The post Open-Source MMM Is Having A Moment (And Sorry About The New Acronym) appeared first on AdExchanger.
JCPenney parodies off-price retailers with wellness-themed campaign
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.
New court filings detail how WPP’s turnaround stalled — from the inside
Inside WPP’s unravelling: what 13 former execs told lawyers in a wrongful termination suit.
Media Buying Briefing: How ‘outcomes’ has become the latest term to be overused
After throwing around transformation for the last few years, holdcos are now obsessed with delivering outcomes — but it's not as easy as they make it sound.