News
16,549 articles covering the AdTech ecosystem
Go big or get forgotten
The embrace of “lots of littles” shouldn’t be at the expense of going big.
John Wren: ‘Pace of change is unlike anything we have seen before’
Ahead of Cannes Lions 2026, Campaign asks senior leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry. Omnicom’s John Wren kicks off the series.
Chris Beresford-Hill: BBDO global CCO happy to head for the fast track
BBDO's global chief creative officer says that he and Nancy Reyes, his friend and global CEO of the agency, have no desire to stop and figure it out, instead they both want to run.
Cannes Contenders: McDonald’s
McDonald’s and Leo UK leaned into fan theories regarding a Secret Menu.
Philadelphia compares its Mexican cream cheese to ‘spicy’ fiction
The work, which is fronted by influencers, was created by Ogilvy UK.
Arthur Sadoun, Ian Russell, Liz Taylor and will.i.am join Campaign House line-up at Cannes
Campaign's programme of editorial and partner events at Cannes Lions starts on 22 June.
Outd00r Brewing to open post-exercise pub in London Fields
Capture Communications created the experience.
Most brands taking 'social-first' approach to marketing, Creativebrief report finds
Creativebrief says creative shops are 'not doing a credible enough job of convincing brands of their capabilities in this space'.
Nike vs Adidas: Who won the battle of the World Cup ads?
Campaign asks adland which World Cup film they preferred out of the two sportswear retailers.
CTV Publishers Are Starting to Embrace Transparency
For years, transparency in CTV has been one of the industry's most stubborn issues, with buyers frequently complaining that they don't always know exactly where their ads are ending up. It'll undoubtedly once again be a point of discussion at next week's Cannes Lions. But something may be shifting on the sell-side. Srishti Gupta, Chief Read More
Fox to Acquire Roku in $22 Billion Deal
Fox Corporation has announced it will acquire Roku in a deal valuing the US-based smart TV and streaming company at $22 billion. The definitive agreement sees Fox pay $160 per share in a combination of cash and Fox Class A common stock. The transaction combines Fox's sports, news and entertainment content, as well as the Read More
The Creative Optimisation Gap: Why Better Creative Still Isn’t Translating Into Better Performance
Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights... The post The Creative Optimisation Gap: Why Better Creative Still Isn’t Translating Into Better Performance appeared first on ExchangeWire.com.
impact.com Announces 2026 iPX London Event, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships
impact.com, the global infrastructure for partnership-driven commerce, has announced today, 15th June 2026 the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June. The post impact.com Announces 2026 iPX London Event, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships appeared first on ExchangeWire.com.
Onetag Dynamo Delivers 25% Lower CPA with Zero Tech Fee by Optimising Outcomes Before the Bid
Onetag, the next-generation Value Exchange, curation platform, and creative intelligence company, today (15th June,2026) announces the launch of Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and [...] The post Onetag Dynamo Delivers 25% Lower CPA with Zero Tech Fee by Optimising Outcomes Before the Bid appeared first on ExchangeWire.com.
5 common mistakes to avoid before entering Ad Age 40 Under 40
Avoid the most common 40 Under 40 entry mistakes with these clear, actionable tips on eligibility, publishable details, recent impact, results and role clarity.
CMO guide to Cannes: what to do—and avoid—at the ad industry’s biggest global event
Cannes veterans share practical advice on how chief marketers can get the most out of the ad festival.
Intuit hires Mother to humanize the QuickBooks maker’s AI pitch
The maker of TurboTax and QuickBooks has named Mother New York its creative and strategy partner.
10 key agency and marketing job moves—and why they matter
Here are the executive moves you need to know this week.
McGarrah Jessee hires Jason Campbell as chief creative officer
Jason Campbell had already been consulting the agency on new business pitches.
Cannes Glass Lions—see the 14 shortlisted campaigns for 2026
These are the campaigns up for Glass Lions, including three that made the shortlist twice.
KFC debuts a new look and menu strategy
A revised KFC logo and new lineup of sauces, beverages and restaurant concepts head a global modernization effort.
Lyft’s handcrafted mock PSA spoofs a problem few riders ever think about
Practical effects transform a dollar bill into a forlorn character navigating city streets—and bad luck.
Fox is buying Roku in a streaming video push
Roku’s streaming devices helped usher in the era of digital home entertainment.
The pivot challenge wellness brands must navigate
Early success creates the opportunity to scale, but the model that built that momentum needs to evolve.