7,702 articles covering the AdTech ecosystem
Wonderhood Studios and director Tom Green chart decades of U.K. change in a 60-second launch spot.
A couple’s travel memories morph into cinematic re-creations in short film for Visit Dubai.
Yves Saint Laurent promotes its original Libre and Libre Berry Crush fragrances.
As Milano Cortina 2026 ends, NBCUniversal looks ahead to the Los Angeles Summer Games.
The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
Marketing operations should be the engine of growth, not a source of burnout. We know the pressure of being caught between “move faster” demands and the reality of manual reporting and approval loops that eat your afternoon. It’s a common hurdle in this role, but it doesn’t have to be your permanent reality. At the […] The post Say goodbye to busywork: Rethinking marketing workflows for a smarter future appeared first on MarTech.
The shift from ranking to extraction is subtle but significant. Learn how to make expertise easier to use without turning it into formula. The post Writing for GEO feels like early SEO all over again appeared first on MarTech.
Unified AI across sales and marketing sounds great — until misaligned consent and governance rules stop it in its tracks. The post How to future-proof your AI stack with data governance appeared first on MarTech.
Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies. The post Email retention after Gmail’s ‘Manage Subscriptions’ rollout appeared first on MarTech.
Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX launched a new curation and targeting solution specifically for political campaigns together with data provider Givsly. Rather than traditional party affiliation data, the tool allows political advertisers […] The post This Election Season, Buyers Can Curate Deals Based On Voter Values appeared first on AdExchanger.
Google's John Mueller points to site content as the reason for Search Console sitemap error messages The post SEO Fundamental: Google Explains Why It May Not Use A Sitemap appeared first on Search Engine Journal.
4Creative, Glue Society and Biscuit Filmworks created the campaign.
Now more than ever strategists need to commit to thinking like an outsider.
Entrants now have until 5 March to apply.
Former OMD UK head of growth appointed as part of a wider leadership expansion at AAR.
Anomaly has worked with the charity for more than a decade.
Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.
The rise of AI is undermining the confidence of creatives. But human traits such as vulnerability and intuition – which can never truly be replicated by machine learning – are often what power great creative output.
The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard Read More