News
11,569 articles covering the AdTech ecosystem
Optimizely Recognized as a Leader for the 9th Year in a Row in Gartner® Magic Quadrant™ for Content Marketing Platforms
Optimizely recognized as a Leader for the ninth consecutive year as the CMP category shifts from AI assistance to AI execution Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms. Gartner recognized Optimizely as a Leader for the […]
Appdome’s IDAnchor™ Gets New Risk Intelligence APIs to Power Mobile Reputation & the Enterprise AI Age
New Server-to-Server Risk Intelligence APIs strengthen IDAnchor’s threat attribution and decision-ready risk intelligence across the mobile lifecycle. Appdome, the leader in protecting the mobile economy, announced that its IDAnchor™ device identity and reputation product is now powered by a suite of new, Appdome-provided, server-to-server Risk Intelligence APIs. The new APIs provide operational reputation data and […]
Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’
The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending.
Arthur Sadoun on why “pressure” from investors doesn’t matter, Publicis' “resilience” and the competition
Publicis chief executive states strategy is “polar opposite” of its peers.
FreeWheel’s AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video
FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (14th April, 2026) announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, [...] The post FreeWheel’s AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video appeared first on ExchangeWire.com.
Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation
Locala today (14th April, 2026) announced the launch of Planning Agents, a new evolution of its platform designed to bridge the gap between advanced strategy and real-world activation. By bringing together proprietary signals, strategic reasoning, and activation readiness within a [...] The post Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation appeared first on ExchangeWire.com.
Joan co-founder Jaime Robinson steps down after 10 years
Robinson said her next move will be focused on IP.
Watch the newest commercials from Chick-fil-A, Domino’s, Grown Brilliance and more
Chick-fil-A promotes its new limited-time Strawberry Hibiscus drinks.
Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveaway
ADWEEK’s Social Media Week kicked off with a bang as social media star Dhar Mann gave away a $1000 Old Navy gift certificate to a lucky participant.
Snap Pitches ‘Conversational Commerce’ as TikTok Alternative
At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market Sidharth Malhotra revealed 3 things he’s noticed help sellers overcome the totally fragmented path consumers take—at least on Snap.
B2B Cold Email Reply Rates Jump 2-3x When AI Personalization Replaces Templates, New Industry Data Reveals
LeadHaste data from 10M+ cold emails shows AI-personalized outreach hits 3.2% reply rates, 2-3x the industry average. New performance data from managed outbound firm LeadHaste, drawn from more than 10 million B2B cold emails sent across multiple industries, shows that AI-personalized cold email campaigns consistently achieve positive reply rates of 3.2% – two to three […]
Parsnipp Launches New Behavior-Driven AI Search and GEO Platform That Models Real Buyer Interactions
Seattle-based company helps marketers better understand and improve AI search visibility, and prepare for agentic commerce and LLM-based advertising The Parsnipp platform uses and builds persona-based agents that model more realistic user interactions through multi-turn LLM conversations, moving beyond early GEO best practices that rely on contextless single prompt responses. Parsnipp makes AI Search and […]
Backpack Media and Kargo Launch Exclusive Partnership Powered by Predictive Life-Stage Intelligence
Predictive Audience Insights From Backpack Media, Paired With Kargo’s High-Impact Creative, Help Brands Reach Students and Families at the Right Moment Backpack Media, a first-to-market education media network which connects brands to high-intent moments across the college student journey, announced its strategic partnership with Kargo, the leading creative optimization platform. Together, the companies will give brands […]
Qlik Extends Analytics from Answers to Agentic Action
New capabilities across Qlik Answers, Discovery Agent, MCP Server, and new agents for prediction, automation, and analytics development help teams move from inquiry to action, with Discovery Agent surfacing more than 100,000 discoveries for customers since its February GA. Key takeaways: Agentic analytics is already gaining traction: Since the February GA of Qlik’s agentic experience, […]
8×8 Brings Agentic AI Natively to the 8×8 Platform for CX
8×8 AI Studio, now in early availability, lets any team build and deploy next-gen AI agents on the 8×8 Platform for CX through natural language conversation 8×8, Inc. , a leading global business communications platform provider, introduces 8×8 AI Studio, a native AI development environment that lets any team build, test, and deploy AI agents directly […]
Uniform Appoints Industry Veterans to Accelerate Next Phase of Growth
Uniform, a leader in digital experience management, announced the appointment of Gary Roberts as Board Director and Jason Crea as VP of Growth, strengthening the company’s leadership as it executes on ambitious global growth plans. Roberts brings decades of senior-level experience advising and scaling technology-led organizations, with a proven track record of helping companies move […]
StackAdapt Launches Industry First Live Events Campaign Workflow for CTV
New capability helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control StackAdapt , the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a […]
Philo Selects Reelgood to Power Content Intelligence and Personalization Across Its Streaming Platform
Partnership integrates AI-powered metadata into Philo’s machine learning infrastructure to sharpen recommendations and deepen audience understanding Philo, the San Francisco-based live TV streaming service, has selected Reelgood to provide content metadata, catalog intelligence, and historical availability data across its U.S. programming. Reelgood, the streaming data and metadata platform tracking more than 300 streaming services across […]
Teradata Launches Analyst Agent on Microsoft Marketplace for AI-Assisted Business Decision-Making
Move from insight to action with Teradata Analyst Agent—designed for business and data analysts, with built-in telemetry for transparent, governable AI Teradata announced the availability of its enterprise-grade Analyst Agent on Microsoft Marketplace, bringing AI-assisted, conversational analytics directly into customers’ existing Azure environments. Microsoft Marketplace is the unified online destination for customers to buy trusted […]
Sprinklr Unveils Next Wave of AI‑Native Customer Experience Innovation with Spring ’26 (26.4) Release
As AI Agents autonomously resolve more customer issues and deliver measurable business outcomes, Sprinklr’s new autonomous evaluation capability provides transparent, test‑backed, explainable validation — helping teams understand, trust, and continuously improve agent performance. AI+ Studio (a centralized, no-code workspace to build, manage, and scale GenAI agents and workflows) provides simple tools to test AI in […]
Inside Modelo’s largest soccer investment to date ahead of World Cup
As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
Meta to surpass Google in digital ad revenue for first time: Emarketer
Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.
Shorter, Focused Content Wins In ChatGPT via @sejournal, @Kevin_Indig
Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data. The post Shorter, Focused Content Wins In ChatGPT appeared first on Search Engine Journal.
Nespresso pop-up brings fans into Dua Lipa’s world with pickle and cola coffee
Event is inspired by a new ad with the singer, who is a brand ambassador.