News

What Matters In An AI Prompt? Intent or Keywords? via @sejournal, @maltelandwehr

Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt? Intent or Keywords? appeared first on Search Engine Journal.

Microsoft Advertising Launches Product Explorer via @sejournal, @brookeosmundson

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal.

DfE ad shows teacher rapping and dancing her way to school in debut M&C Saatchi work

Campaign is M&C Saatchi Group UK’s first since winning DfE’s teacher recruitment account last year.

UK Advertising unveils new brand identity

VCCP created the campaign.

Instagram boss drops out of Cannes as Ian Russell letter calls for Meta meeting

Adam Mosseri was billed to deliver a headline session in the Palais at Cannes Lions Festival of Creativity.

Publicis Groupe - The Wrong Promises

What brands and media buyers want from a combined Fox and Roku

Buyers are interested in incrementality measurement solutions that could come from the combined entity.

Fox strikes revenue-doubling Roku deal

The media company is set to acquire streamer in $22 billion stock-and-cash purchase. But it will keep its own properties like Tubi separate.

How CMOs can make the case for creative investment

Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims.  Global brand consultancy Interbrand analyzed data from 50 businesses that won the most Cannes Lions International Festival of Creativity awards from 2020 to 2025 […]

Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why

WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The post Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why appeared first on AdExchanger.

EA rolls out advertising platform with enhanced offerings for brands

The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across its library.

Consumers are worried about a recession. How should brands respond?

Consumers are becoming choosier about how they spend their money, creating greater competition among brands.

Fox acquires Roku for $22B to accelerate streaming advertising business

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.

Dentsu brings back 360i brand as social-first solution primed for AI

Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators and social.

ANA and 4As offer guidelines to make agency pitches more bearable

The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.

Google Cloud Announces The Open Knowledge Format via @sejournal, @martinibuster

Google Open Knowledge Format turns organizational knowledge into a shared format for AI agents, tools, and teams. The post Google Cloud Announces The Open Knowledge Format appeared first on Search Engine Journal.

Your Q4 Budget Is Built On 2024 Search Data – 3 New Reports That Should Reshape It via @sejournal, @gregjarboe

Three overlooked data points reveal why Q4 campaigns built on 2024 assumptions may miss the mark entirely. The post Your Q4 Budget Is Built On 2024 Search Data – 3 New Reports That Should Reshape It appeared first on Search Engine Journal.

Google’s Unexpected Take On Site Folder Structure And SEO via @sejournal, @martinibuster

Google's John Mueller said localized URL folders for a site's primary market offer little practical SEO advantage. The post Google’s Unexpected Take On Site Folder Structure And SEO appeared first on Search Engine Journal.

Agentic Commerce And The New Rules Of Google Ads via @sejournal, @tonyadam

AI agents now shop and checkout for customers, transforming Google Ads product feeds into bidding signals and creating new advertising surfaces. The post Agentic Commerce And The New Rules Of Google Ads appeared first on Search Engine Journal.

The Review Gap: Finding Client Opportunities In Competitor Feedback

Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings. The post The Review Gap: Finding Client Opportunities In Competitor Feedback appeared first on Search Engine Journal.

Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates via @sejournal, @brookeosmundson

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates appeared first on Search Engine Journal.

DfE ad shows teacher rapping and dancing her way to work in debut M&C Saatchi work

Campaign is M&C Saatchi Group UK’s first since winning DfE’s teacher recruitment account last year.

UK government to ban social media for under-16s

Prime minister Sir Keir Starmer hopes to begin the ban by spring 2027.

Should publishers opt out of Google’s AI Overviews?

Google controls more than 90% of the online search market in the UK, but since its AI Overview tool was introduced some publishers have seen a drop in traffic.