News
20,533 articles covering the AdTech ecosystem
The Paid ‘Search’ Email Placement: Right Place, Right Time via @sejournal, @jonkagan
Email placements work, but not as a replacement for email marketing. What Demand Gen and Audience Ads actually deliver, and how to set them up. The post The Paid ‘Search’ Email Placement: Right Place, Right Time appeared first on Search Engine Journal.
Llms.txt V2 Adds Formal Markdown Linking For AI Agents via @sejournal, @MattGSouthern
A v2 update to the llms.txt spec has shipped, adding formal link relations that help AI agents locate Markdown versions of pages. The post Llms.txt V2 Adds Formal Markdown Linking For AI Agents appeared first on Search Engine Journal.
20 creative campaigns to know about today
Uber Germany wryly questions people’s travel habits, and JCPenney cures your bad shopping habits at a retreat.
Meet The Knowing: A Glossy Editorial Universe for Black Millennials and Gen Z
The publisher will debut with a premium Saturday newsletter and plans to expand into live events and more.
Why LinkedIn doesn’t really care about AI slop
The problem is AI is perfect for producing the polished, predictable business speak the platform rewards. The post Why LinkedIn doesn’t really care about AI slop appeared first on MarTech.
Walmart proposes fulfillment warehouse in New York
The retailer filed a request to build a 1.5 million-square-foot facility in Wallkill, Orange County.
Samsung and Idomoo Partner To Launch Lucas AI Video Creation App for Samsung VXT
Lucas allows businesses to create studio-quality, on-brand videos in minutes and instantly deploy them to a range of digital displays. Idomoo’s Lucas AI Video Agent has just launched on Samsung VXT, giving businesses the ability to generate fully produced, ready-to-use videos right inside their digital signage platform. The integration brings end-to-end video creation directly to […]
Similarweb Unlocks the Black Box of AI Ad Placements Across ChatGPT, Google AI Overviews, and AI Mode
Until now, advertisers have had no visibility into AI ads for themselves and competitors Similarweb announced its newest Ad Intelligence data set, AI Ads, that fills an important gap for advertisers trying to understand the changing competitive landscape for ads in ChatGPT and Google’s AI Mode and AI Overviews. “This is the rare moment when […]
CI&T Launches Business Builders and Debuts its New Agentic Enterprise Reinvention Offering
New Unit Expands CI&T’s Work in AI Deployment and Helps Established Companies Reinvent Themselves to Compete in the Age of Artificial Intelligence CI&T, a global AI deployment partner for tech-integrated business solutions, announces the creation of CI&T Business Builders, a new unit dedicated to helping established companies address challenges of competitiveness, relevance, and perpetuity in […]
Upland Software and Carahsoft Partner to Expand Public Sector Impact
Upland Software, Inc., a provider of enterprise intelligence that turns knowledge, content, and data into actionable AI-powered outcomes, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, announced a strategic partnership. Under the agreement, Carahsoft will serve as Upland’s Master Government Aggregator®, making the company’s knowledge management and contact center solutions available to the Public Sector. […]
Zentra Oak Expands Website Development Initiative to Help Small Businesses Build Stronger Digital Foundations
Zentra Oak expands website development support for small businesses, enabling professional online growth. For many small-business owners, growth does not begin with an elaborate marketing campaign or complicated new technology. Sometimes, it begins with simply being easier to find. Zentra Oak LLC is expanding its website development services for small and service-based businesses, with a […]
BlazeHive’s AI SEO Agent Outranks Human Writers on 500+ Google Top-3 Results in 5 Months, on Autopilot
More than 150 keywords rank #1 on Google with an average position of 1.0. They held the top spot every day for 2 months straight. Behind them is BlazeHive, the AI SEO agent that does the work of a full SEO team: keyword strategy, writing, humanization, and daily publishing straight into the CMS. Agencies run […]
Rallio, Ignite Visibility’s AI-Powered Marketing Platform, Expands With New Revenue Intelligence Capabilities
Rallio brings social media, reputation management, local listings, SEO content, marketing analytics, and closed-loop revenue intelligence into one platform, using AI to turn marketing data into actionable insights and tangible work for human review. Ignite Visibility today announced the continued expansion of Rallio from a social media management platform into a comprehensive AI-powered local marketing and revenue intelligence […]
Omneky Launches Self-Service ChatGPT Advertising
Brands can now generate, launch, and optimize ads on ChatGPT alongside Meta, Google, LinkedIn, TikTok, and Reddit from one platform Omneky, the autonomous AI growth platform, today announced that customers can now launch ads on ChatGPT directly through its self-service platform. ChatGPT joins Meta, Google, LinkedIn, TikTok, and Reddit as supported channels, making Omneky one […]
Amazon, Nike reign supreme with Gen Alpha teens: report
Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media platform, creator or celebrity.”
Why StarKist chose to consolidate its marketing at one agency
The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.
Hollywood is looking to YouTube creators. Here’s why brands should too
Brands can connect with consumers through creators’ devoted communities.
How brands can grab consumer attention in this fragmented environment
The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off when everything, and everyone, comes together to celebrate.
Disney’s World Princess Week short puts a new spin on happily ever after
Alex Prager directs Fallon’s four-minute film made with physical castles, puppets, handmade costumes and a live orchestra.
Providence Swedish gives voice to women’s inner thoughts in new ads
DNA&Stone’s campaign turns private thoughts about childbirth and menopause into the focus of two executions.
JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat
JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.
Ticker: 2 Former 60 Minutes Correspondents Recipients of Edward R. Murrow Awards
Paramount Skydance is toying with the idea of an editorial board overseeing CNN.
Stop treating every customer touchpoint the same
The moments that drive growth can also drive churn. Learn how to spot them and respond when the stakes are highest. The post Stop treating every customer touchpoint the same appeared first on MarTech.
The next AI opportunity is deciding where to spend
AI is moving deeper into media buying and budget allocation, helping marketers put more of their spending into what’s working. The post The next AI opportunity is deciding where to spend appeared first on MarTech.