News
20,533 articles covering the AdTech ecosystem
Chris Holland
Young & Laramore has named Chris Holland its first Director of Growth, a newly created senior leadership role overseeing business development and agency growth.
Neutrogena faces backlash after Hayden Panettiere’s death—how the brand should respond
The skincare brand is facing boycott calls for allegedly dropping Hayden Panettiere years ago when she went public with her postpartum depression.
The AI Conversations Leaking Into Your Search Console via @sejournal, @suganthan
Search Console records what people say to AI Mode. Here's how to pull those fragments out and sort them into seven buckets. The post The AI Conversations Leaking Into Your Search Console appeared first on Search Engine Journal.
YouTube Changes How It Counts Views On Long-Form & Live via @sejournal, @MattGSouthern
YouTube is changing how it counts views on long-form videos and live streams. The post YouTube Changes How It Counts Views On Long-Form & Live appeared first on Search Engine Journal.
Jamie Oliver partners Life360 for microdrama comedy series
Baby Teeth created the campaign.
Royal Air Force Regiment spotlights its Mondays in recruitment campaign
The work was created by Wonderhood Studios.
Let's avoid a social hierarchy
Social media success often relies on a brand having already achieved a wider impact culturally through traditional media, because all channels have value.
The cinema comeback: How modern movie marketing offers a playbook for brands
From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.
Should people accept lower salaries to work at bigger agencies?
People used to take lower salaries for a big name and exposure to bigger clients, but that's no longer the case.
Sport is marketing’s greatest opportunity — and its greatest activation challenge
In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. Partner insights from Sportradar.
Brands Must Prepare for Era of Post-Google Discovery: Future’s Mike Peralta
CANNES, France – Perhaps somewhere inside a chatbot near you, artificial intelligence is changing how consumers discover brands. The traditional shopping journey once moved neatly from awareness to consideration to purchase. It was a tidy little funnel that looked lovely in PowerPoint. Now AI platforms have wedged a new discovery stage into the process and […]
AI Has Power to Fix Adtech’s Broken Pipes: Permutive’s Joe Root
AMENIA, NY – The advertising industry has spent years building increasingly sophisticated technology to move money, data and impressions around the internet. Unfortunately, much of that technology now appears to have the plumbing efficiency of a country house built during the Coolidge administration. Joe Root, co-founder and chief executive of advertising technology company Permutive, said […]
Criteo’s Todd Parsons: Search Is Not Dead, Just Different
CANNES, France — Performance marketing has always chased consumer intent. Among the promises that artificial intelligence is making right now involves something potentially something more valuable; namely the opportunity to juice intent before the consumer discovery process even forms. “You don’t always go with the concept of asking for a comparison between the best dog […]
Under Armour ends partnership with The Rock amid marketing reset
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
Instagram Head of Product Design Explains Thinking Behind That New Logo and Responds to Critics: ‘It’s Important for Us to Embrace the Future’
Instagram rolled out a new logo last week — which instantly drew jeers from some users. One of the top criticisms was that the cursive-style “s” in the updated wordmark confusingly looks like a “z,” leading to a flood of jokes about the new “Instagzam.” Instagram director of product design Jasmine Probst, who was one […]
Google Lets You Turn Off Visible Watermarks In Gemini via @sejournal, @MattGSouthern
Google Gemini allows users to disable the visible watermark on AI-generated images, videos, and music, while SynthID and C2PA marks stay embedded. The post Google Lets You Turn Off Visible Watermarks In Gemini appeared first on Search Engine Journal.
PepsiCo is conducting an AI marketing transformation review
The food and beverage giant’s pitch has drawn the interest of agencies and consultancies alike.
Watch the newest commercials from Samsung, PayPal, Chevy and more
PayPal teams up with Foot Locker to promote its buy now, pay later (BNPL) payment option in another of a series of back-to-school spots.
Met Fresh opens first Philadelphia store
The supermarket is the chain's first store outside the New York City area.
Where SNAP participation has fallen the most
All but one state saw a year-over-year drop in the number of people enrolled in the food assistance program in April.
UNFI to sell 3 Cub stores
The company said transferring ownership of the Minneapolis-area supermarkets to Jerry’s Enterprises will support its “efforts to strengthen the business and become Minnesota’s No. 1 grocer.”
Target strengthens inventory management with digital twins
The retailer developed Proxima to simulate how decisions play out, helping identify potential problems ahead of time.
Back-to-school spending could be ‘moderate at best’
Growth is concentrated in higher-income consumers as many shoppers contemplate discretionary purchases, per new data from Circana.
To lure in shoppers, J.C. Penney takes aim at off-price stores
In a new campaign the department store touts its fashion and home assortments as affordable, but superior to the finds at discounters.