News
11,452 articles covering the AdTech ecosystem
Media Smart and AA roll out pre-local elections revamp of political ads awareness drive
Advertising Association and Media Smart seek to educate first-time voters.
Brand Marketer of the Month—Eli Lilly CMO on bringing health into cultural moments and challenging obesity stigmas
Eli Lilly CMO Lina Polimeni is broadening the pharma brand’s awareness, including by running ads during March Madness, the Olympics and the Academy Awards.
Pacvue Enters AI Agent Race With Amazon-Focused Tool
With Pacvue Agent, the company aims to provide a more specialized agentic tool for managing ad budgets. It's also aiming to catch up with competitor Skai, which launched an agent in April 2025.
AI Won’t Transform Your Business. Your Data and Systems Will.
Eighty-eight percent of organizations are now using AI in at least one business function. Only 34% are genuinely rethinking how their business operates around it. And just 20% have seen real revenue growth from their investments. That gap is not a technology problem. It’s a readiness problem. Most organizations are dropping AI onto broken data, […]
Envisionit Names Tiffany Kirby President and Chief Growth Officer
Envisionit named Tiffany Kirby President and Chief Growth Officer, expanding her mandate to lead the agency into its next phase of growth as the marketing industry reaches an inflection point. Since joining in 2022, Kirby has driven double-digit growth year over year by doing something most agencies still can’t: delivering truly integrated solutions across brand, […]
zMaticoo SDK 2.0 Officially Released: Full Technical Breakthroughs for Global Ad Monetization
Fresh off its successful offline event recently, zMaticoo has officially launched zMaticoo SDK 2.0, a comprehensively upgraded programmatic ad monetization SDK designed for global mobile developers. The event brought together industry professionals from Google, PubMatic, Tencent and other leading companies for technical exchanges and ecosystem collaboration. Backed by proprietary AI algorithms and deep learning models, SDK 2.0 has been […]
Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency
In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...] The post Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency appeared first on ExchangeWire.com.
Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices
In today’s Digest, we look at the FTC moving toward a settlement in an ad boycott investigation, the Massachusetts Supreme Judicial Court ordering Meta to face a youth addiction lawsuit, and YouTube raising Premium prices. The post Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices appeared first on ExchangeWire.com.
OpenX Repositions as The Intelligent SSP™ to Simplify Advertising
OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media [...] The post OpenX Repositions as The Intelligent SSP™ to Simplify Advertising appeared first on ExchangeWire.com.
Publicis Groupe Grows for 20th Straight Quarter, But Momentum Slows
Conflict in the Middle East weighed on the Group’s revenue growth.
How responsible are brands for online safety on social platforms?
The Campaign Podcast features a discussion on harmful social media content and urges brands to demand transparency.
Arthur Sadoun reassures Publicis that layoffs and asset sales aren’t its playbook
Publicis recently won Microsoft’s media account and signed an agentic AI partnership with the tech giant.
Nespresso’s Gen Z Glow-Up: Dua Lipa, Iced Drinks, and a Bold New Visual World
Behind Nespresso's big brand overhaul to reach Gen Z, including Dua Lipa as ambassador and a colorful redesign
JCPenney Brings Its Battle Against Fashion Elitism to Women’s Basketball
JCPenney breaks into women's sports with Inside Lane, an extension of its message that great style doesn't have to cost a fortune.
Inside The Trade Desk’s programmatic power struggle
The Trade Desk faces rising tensions with agencies over transparency — and more importantly, programmatic control.
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
So many exits, so much confusion in a buyer's market.
MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
Beast Industries CEO Jeff Housenbold tells Digiday how the company is expanding and growing the monolith that is MrBeast.
Creator content has become critical for retail media networks
Execs in the advertising businesses of retailers like Walmart, Best Buy and Albertsons see value in incorporating more creator-led content.
Digiday+ Research: Publishers favor generative AI over predictive AI
Publishers have worked to find the right fit for AI tools, and found that generative AI lends itself better to journalism than predictive AI.
When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method
Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish channels playing in the background at the supermarket. Discount retailer Dollar General has outfitted 6,000 of its 21,000 locations with […] The post When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method appeared first on AdExchanger.
Agentic AI and Tentpole Events Drive 2026 Ad Spend Growth
A confluence of major sporting events, election spending, and rapid artificial intelligence adoption is set to make the U.S. advertising market grow faster than many anticipated this year. The IAB expectation shared with Beet.TV suggests a nearly double-digit expansion, suggesting robust health despite lingering economic uncertainty. Underpinning this growth are three distinct drivers: A slate [...]
Top 5 Branded Videos of the Week: “Can you hear me now?”
'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising their glasses. MrBeast led the way with an assortment of hot drinks on offer, while a handful of other sponsored videos depicted boozier methods for keeping warm. Each family is different, but if your folks like sharing cozy meals with each other during December, read on. Millions have already used these videos as inspiration for their seasonal recipes. Will you join the club? Visit Tubefilter for more great stories.
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 04/12/2026
When did BabyBillion become the most dominant channel on YouTube? Though the kid-friendly hub has been a factor in our charts for years, it had never reached the #1 spot in the Global Top 50 until the first week of March. Since then, BabyBillion has led each week's ranking of the most-watched YouTube channels in the world. This week, the channel with the most #1 finishes in our viewership chart came close to knocking BabyBillion off its perch. T-Series got 919.5 million weekly views to vault up to second place in the ranking, but BabyBillion remained undefeated in May thanks to its 1.15 billion weekly views. Visit Tubefilter for more great stories.