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Assertive Yield announced the appointment of Yael Schuster as vice president of marketing, marking a strategic step in the company’s continued growth and market expansion. In her new role, Yael will lead Assertive Yield’s global marketing strategy, with a focus [...] The post Assertive Yield Appoints Yael Schuster as Vice President of Marketing to Lead Global Brand and Growth Strategy appeared first on ExchangeWire.com.

GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...] The post GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye appeared first on ExchangeWire.com.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, unveiled prioritised access to curated, political-approved inventory with unmatched speed, precision, and scale. Designed for the 2026 midterms, the offering enables values-based voter targeting across all screens, including CTV, with campaigns [...] The post OpenX Powers Political Reach with Preferred Access to Quality, Direct Media for the 2026 Midterm Election Season appeared first on ExchangeWire.com.

Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it... The post The Zombie Industry: How Publishers Keep Surviving Their Own Death appeared first on ExchangeWire.com.

Axeptio and Agence123 have published a white paper analysing six real-life case studies of e-commerce brands that have successfully transformed their consent management into a powerful marketing performance driver. Entitled “Six e-commerce Brands Show How Consent Can Drive marketing performance”, [...] The post E-commerce, Consent and Performance: Six E-commerce Brands Show How Consent Can Drive Marketing Performance appeared first on ExchangeWire.com.

Axeptio et Agence123 publient un livre blanc analysant six cas concrets de marques e-commerce ayant transformé leur gestion du consentement en levier de performance marketing. Intitulé “E-commerce, consentement et performance : 6 marques révèlent leurs bonnes pratiques pour transformer la CMP [...] The post E-commerce, consentement et performance : 6 marques démontrent que la CMP peut devenir un levier marketing stratégique appeared first on ExchangeWire.com.

WPP disclosed more than $9 billion in clients’ spending data as part of a legal dispute with a former executive who claims he was fired for whistleblowing.

Learn practical tactics to prove ROI, tackle creator fatigue and reach Gen Z and Gen Alpha at the Ad Age NextGen Marketing Summit on March 4–5. Get the playbook.

Younger consumers want multipurpose products and floral scents.

Reformation’s “Divorce Collection” with a celebrity divorce lawyer, TurboTax’s comedy collaboration and the far-reaching influence of the “Staples Baddie” are some of this week’s creator economy headlines.

Amid our profound loneliness of reference, only the Olympics offers the shared source material we crave.

Dove asked Redditors to review its hair repair mask honestly and built a campaign around it.

The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York

The two-sided marketplace connects AI apps with advertisers, betting that native ads–not subscriptions– will fund generative AI’s future.

The offering includes onsite and offsite advertising.

Incumbent Droga5 has held the account for 10 years.

The Campaign Podcast discusses who gets featured in the 2026 A List and their advice for the year ahead.

What advertisers are only now learning about where their money goes.

The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.

Gary Vaynerchuk has a new favorite meeting.

Filings in a recent court case detail how one of the biggest spenders in media spends with industry middlemen.

Here's what the data actually shows, broken down by what it refers to.

Hootsuite’s partnership with ICE sparked controversy earlier this year, prompting creators to re-examine their brand deals and ethics standards.

WPP airs some dirty laundry; HubSpot buys itself a media brand; and data centers are more politically unpopular than ever. The post WPP Forced Into An Awkward Disclosure; CRM Media appeared first on AdExchanger.