News
11,452 articles covering the AdTech ecosystem
ProGEO.ai Survey Finds 75.9% of Marketing Professionals Use GenAI for Work Daily
Three-quarters (76.8%) of survey respondents report a corporate usage policy, but only 43.8% report technical controls ProGEO.ai, a data-driven generative engine optimization (GEO) agency, today published the March 2026 “AI Marketing Maturity (AIMM) Index,” a survey of 112 marketing professionals conducted at RSAC, the world’s largest cybersecurity conference. Maturity models are common in cybersecurity. The […]
Webflow Launches Webflow AEO, A Closed-Loop Agentic Answer Engine Optimization Solution for Modern Marketing Teams
The end-to-end agentic solution enables enterprise marketing teams to measure AI search visibility, get brand-aware recommendations, and ship improvements at scale — all natively in Webflow Webflow, the agentic web marketing platform, today announced Webflow AEO, a closed-loop answer engine optimization (AEO) solution that helps enterprise marketing teams get discovered, understood, and cited by AI […]
Springbig Launches AI Audience Builder, Giving Regulated Retailers a Smarter Way to Target, Engage, and Grow
New natural language segmentation capability accelerates campaign execution, reduces marketer effort, and drives measurable revenue impact for regulated retail operators Springbig (OTCQX: SBIG), the AI-powered marketing and customer engagement platform serving regulated retailers and brands, announced the launch of AI Audience Builder, a breakthrough capability that enables retailers to create precisely targeted customer segments using […]
Wizz App, Trusted by 16 Million Users, Partners with Cinder to Power AI-Driven Content Moderation At Scale
Committed to building a platform where every user feels safe and valued, Wizz App is consolidating its Trust & Safety infrastructure into Cinder. Every month, more than 20 million videos and images move through Wizz App, a social discovery platform for Gen Z who want real connections and shared experiences. Behind every one of those […]
Google Lists 9 Scenarios That Explain How It Picks Canonical URLs via @sejournal, @martinibuster
Google's John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another. The post Google Lists 9 Scenarios That Explain How It Picks Canonical URLs appeared first on Search Engine Journal.
How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO via @sejournal, @rollerblader
Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels. The post How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO appeared first on Search Engine Journal.
Sparks appoints Sebastian Dreyfus as managing director EMEA
Dreyfus will report to Melissa Levy, president of Sparks.
Why brands avoid a reset, right when they need it the most
A successful brand leans into change at the right time.
WPP appoints chief people officer as part of Elevate28 strategy
Appointments of Mark Taylor and Marie-Claire Barker feed into aim to create a collective culture at WPP.
Ad Quality is a Monetisation Problem: What Publishers Need to Do Now
In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... The post Ad Quality is a Monetisation Problem: What Publishers Need to Do Now appeared first on ExchangeWire.com.
GoWit & Numatec Forge Retail Media Partnership in Spain and Italy
GoWit, a leading omnichannel commerce and retail media provider, today (14th April, 2026) announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption across Spain and Italy, two of Europe’s [...] The post GoWit & Numatec Forge Retail Media Partnership in Spain and Italy appeared first on ExchangeWire.com.
Peloton hopes ‘Heated Rivalry’ star Hudson Williams will reignite demand
Peloton turns to Hudson Williams to reposition itself as a “complement” to fitness routines as the brand battles sales declines.
Arthur Sadoun Won’t ‘Squeeze to Please Wall Street’ in the Age of AI
Publicis Groupe's CEO says growth can't come at the cost of talent or assets.
YouTube, TikTok, and Meta Are Betting Creator Talent Is Portable
Creators can expand, but the real test is whether the platforms helping them can rebuild what makes them work.
WPP Hires Ex-Burberry and Lego Exec Mark Taylor as Chief People Officer
Marie-Claire Barker will move into a performance and culture-focused role.
Dove Built a Vending Machine to Show How Algorithms Flatten Beauty
Dove's vending machine appeared to offer variety but, like social media feeds, only dispensed unreal faces.
American Express Rolls Out New Tools In Big Bet on Agentic Shopping
The financial giant’s developer kit aims to make AI-driven commerce mainstream.
How Google’s removal tools work for SEO and reputation management by Erase Technologies
A practitioner’s guide to deindexing, removal requests, and managing client search results. The post How Google’s removal tools work for SEO and reputation management appeared first on MarTech.
Marketing looks successful, but misses what matters
Marketing's drift toward optics and internal validation, leaves teams disconnected from revenue and the fundamentals that drive real growth. The post Marketing looks successful, but misses what matters appeared first on MarTech.
Curation Is Changing Programmatic — But Not Always For The Better
For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually go, and those questions increasingly come from mid-market agencies that would historically rely on DSPs to manage the complexity of […] The post Curation Is Changing Programmatic — But Not Always For The Better appeared first on AdExchanger.
Ecer.com: Redefining the Future of Cross-Border B2B with a Mobile-First Ecosystem
In the traditional foreign trade model, cross-timezone communication and physical factory inspections often resulted in grueling decision cycles and high costs. That landscape is being radically transformed by the rise of the mobile internet. The Mobile Efficiency Leap Recent data reveals that over 70% of international buyers now utilize mobile devices as their primary tool […]
Publicis grows 4.5% in Q1 as Arthur Sadoun pans “squeeze to please Wall Street”
The Publicis Groupe chief executive described Publicis' strategy as the "polar opposite" to WPP and Omnicom.
Campaign In-House Agency Awards 2026 opens for entries
The first deadline is 21 May.
Brita appoints new UK media agency
Appointment follows a competitive pitch.