News

mc Group—profile, facts and figures

Ad Age Datacenter’s profile of mc Group with facts, figures and agency company details.

Hakuhodo—profile, facts and figures

Ad Age Datacenter’s profile of Hakuhodo with facts, figures and agency company details.

IBM iX—profile, facts and figures

Ad Age Datacenter’s profile of IBM iX with facts, figures and agency company details.

Deloitte Digital—profile, facts and figures

Ad Age Datacenter’s profile of Deloitte Digital with facts, figures and agency company details.

Agency Report 2026—Legacy ad giants made moves, but newer rivals keep gaining share

The No. 1 agency company is back in the top spot for the first time in 18 years.

Agency Report 2026—7 trends from this year’s ranking and what’s next

An overview of Ad Age’s 82nd annual report on the biggest agency companies.

Agency Report 2026—Holding companies chase growth with fewer people

Two clear camps emerged in Agency Report 2026: those cutting staff to reset costs, and the major outlier still adding thousands of people.

Publicis calls out AI hype and other bad pitch practices as the industry heads to Cannes

CEO Arthur Sadoun responds to criticism that Publicis Groupe has engaged in similar bad practices.

Pizza Hut is being sold for $2.7 billion

Pizza Hut has faced increasing competition within the pizza market and the broader restaurant industry.

La Colombe - Must Be the Coffee - 60s

Verizon - Menace Mobile - Dr Evil Returns! - 2m

Alibaba Group Holding—ad spending, facts and profile

Marketer profile with key facts on Alibaba including advertising and promotion spending and an analysis of the Chinese e-commerce firm’s spending as a percent of revenue over time.

AT&T—ad spending, facts and profile

Marketer profile with key facts on AT&T including advertising spending, an analysis of spending as a percent of sales and a look back at businesses that AT&T acquired and divested over time.

Verizon—ad spending, facts and profile

Marketer profile with key facts on Verizon including total advertising spending and an analysis of ad spending as a percent of revenue over time.

Better prompts won’t fix your workslop problem

Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization. The post Better prompts won’t fix your workslop problem appeared first on MarTech.

3 direct mail lessons for evaluating agentic commerce

Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes. The post 3 direct mail lessons for evaluating agentic commerce appeared first on MarTech.

Databricks unveils CustomerLake, its agentic CDP

After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping. The post Databricks unveils CustomerLake, its agentic CDP appeared first on MarTech.

Marketing’s most valuable influencer has zero followers

The most valuable influencer in a given category probably has no followers, no media kit and no idea they’re influencing anyone. But when they pay, their friends do too. Partner insights from PayPal Ads.

California Regulatin’

There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a closer look at the statute. CalPrivacy is the official nickname for the California Privacy Protection Agency (CPPA), the only dedicated […] The post California Regulatin’ appeared first on AdExchanger.

The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My core argument was simple. Video buying systems have become exceptionally good at scaling impressions, but far less effective at distinguishing […] The post The Industry Finally Has A Shared Language For Video Quality. Now Buyers Have To Use It appeared first on AdExchanger.

Papa Johns Can Predict When Your Fridge Is Empty

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa Johns Can Predict When Your Fridge Is Empty appeared first on AdExchanger.

Hyundai Tests Containerized Ad Tech To Drive New Efficiency

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. Using an SSP’s container means the advertiser gets to observe and bid on a far greater amount of total SSP […] The post Hyundai Tests Containerized Ad Tech To Drive New Efficiency appeared first on AdExchanger.

SoftServe Cuts AI Agent Deployment from Months to Four Weeks

New platform helps companies move AI agents out of test projects and into live operations, without building custom tools from scratch SoftServe, a digital engineering and technology services company, released the SoftServe Agent Management Platform. It gives companies a controlled, ready-to-use environment to run AI agents — software programs that carry out tasks on their […]

nowfluence Announces AI-Powered Operating System for Managing Creator Partnerships at Scale

New platform centralizes creator onboarding, campaign management, content approvals, analytics, attribution, and payments into a single influencer marketing workflow nowfluence, an AI-powered influencer marketing platform, announced its influencer marketing operating system designed to help brands manage creator partnerships at scale. The platform centralizes creator onboarding, campaign management, content approvals, deliverable tracking, analytics, attribution, and payments […]