News
20,524 articles covering the AdTech ecosystem
Your Privacy Obligation Is Now As Big As Your Ad Reach
Ask most privacy teams how their opt-out program handles logged-out users, and you’ll usually hear some version of the same thing: it’s covered, but only at the browser level, a cookie or local flag tied to that one device and that one session. On the face of it, that seems like enough. And for as […]
Intozi Tech Partners with Axelera AI to Power Next-Generation Vision AI
Partnership brings high-performance, energy-efficient AI inference to government, industrial, and enterprise deployments globally. Intozi Tech Pvt. Ltd., a deep-tech Vision AI company and developer of the Ikshana AI video analytics platform, today announced a strategic partnership with Axelera AI, a Netherlands-based AI acceleration company, to deploy Vision AI solutions at the edge using Axelera’s Metis AI […]
Designkit Launches AI Video Platform that Turns Product Photos Into E-Commerce Marketing Videos
New platform turns existing product images into marketing videos for online stores, social media campaigns and digital advertising in minutes Designkit is pleased to announce the release of its AI video platform that helps online sellers turn existing product photos into ready-to-use videos for e-commerce platforms, social media channels, and digital advertising. According to the company, […]
Okara Launches The World’s First AI CMO, a Marketing Agent That Automates Growth
The AI CMO marketing agent runs SEO, GEO, LinkedIn, Reddit, X, Content, including an influencer marketing agent, from creators campaigns to auto-pay end to end. Okara today announced the launch of an AI CMO v2, an AI marketing agent built to solve a problem most founders now face: building a product has never been faster, […]
Squaretalk and TradeCore Partner to Redefine Communication for Modern Brokerages
Squaretalk, a leading AI-powered cloud contact center platform for high-velocity sales and support teams, announces a strategic partnership with TradeCore, a technology company providing comprehensive solutions to modern brokerage firms. The partnership brings Squaretalk’s communication capabilities and TradeCore’s AI-driven brokerage CRM, BrokerIQ, in one intelligent operating system, empowering teams to manage client conversations and scale […]
Digest: Apple to Overhaul App Tracking Consent Rules; France’s Court Blocks Under-15 Social Media Ban
In today’s Digest, we discuss Apple overhauling app tracking consent rules following a German antitrust probe, France’s top court blocking an under-15 social media ban in a setback to Macron, and Alibaba offloading its gaming unit Lingxi Games to Trustar [...] The post Digest: Apple to Overhaul App Tracking Consent Rules; France’s Court Blocks Under-15 Social Media Ban appeared first on ExchangeWire.com.
Edgewell’s Rob Master on Keeping People at the Center of AI-Powered Marketing
Understanding new technology is crucial, but there’s no replacement for understanding your audience.
Marketers embrace AI across workflows, but questions over guardrails and job impacts remain
As AI moves deeper into agency workflows, marketers are still figuring out the guardrails—and what it means for entry-level jobs.
How Unilever detergent brand Persil measures sports sponsorship impact
The fabric detergent brand sponsors Arsenal and F1 Academy. Brand boss Giovanna Gomes explains how it tracks the impact of those deals beyond just exposure.
How DTC startups are using AI to scale more efficiently
Brand marketers are recreating the DTC playbook for the current agentic AI landscape.
Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)
ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.
Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads
Why prebiotic soda brand Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine continues apace. The post Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads appeared first on AdExchanger.
Creators rely on brand deals, but worry about the “tension” between sponsors and viewers–and just 15% say they fully trust sponsored content from other creators
CreatorIQ‘s latest State of Creators report puts creators’ relationships with branded content in a stark light. Data from 5,095 creators showed 46% of videomakers rely on brand deals for the bulk of their income–but only 15% of respondents said they fully trust sponsored content from other creators when making a purchase for themselves. Meanwhile, 53% […] Visit Tubefilter for more great stories.
What happens when a content creator sponsors a NCAA team–and becomes its official media partner? Cullen Honohan is ready to find out.
As the digital content and sports worlds grow more and more entangled, a rare but notable phenomenon has emerged: the creator sponsor. John Green and AFC Wimbledon, KSI + Logan Paul and Arsenal, the Sidemen and Farnham Town FC, MrBeast and the Charlotte Hornets…All of these partnerships put creator brand logos on teams’ jerseys. Now […] Visit Tubefilter for more great stories.
As YouTube airs Eurovision, TikTok brings back in-house music contest
What do you get when you combine the Eurovision Song Contest, American Idol, and the SoundOn program? The answer is Music On Stage, a global event that brings emerging artists to viewers via TikTok LIVE. TikTok introduced Music On Stage last year, when the app introduced its community to an initial cohort of rising musical stars. According to a blog post, Music On Stage's first go-around generated 8.2 billion impressions while drawing 1.4 million viewers throughout the broadcast of the Grand Final. Some artists featured in Music On Stage, including winner Anyelique Solorio, have built strong followings on TikTok and beyond. Visit Tubefilter for more great stories.
Chris Holland
Young & Laramore has named Chris Holland its first Director of Growth, a newly created senior leadership role overseeing business development and agency growth.
Neutrogena faces backlash after Hayden Panettiere’s death—how the brand should respond
The skincare brand is facing boycott calls for allegedly dropping Hayden Panettiere years ago when she went public with her postpartum depression.
The AI Conversations Leaking Into Your Search Console via @sejournal, @suganthan
Search Console records what people say to AI Mode. Here's how to pull those fragments out and sort them into seven buckets. The post The AI Conversations Leaking Into Your Search Console appeared first on Search Engine Journal.
YouTube Changes How It Counts Views On Long-Form & Live via @sejournal, @MattGSouthern
YouTube is changing how it counts views on long-form videos and live streams. The post YouTube Changes How It Counts Views On Long-Form & Live appeared first on Search Engine Journal.
Jamie Oliver partners Life360 for microdrama comedy series
Baby Teeth created the campaign.
Royal Air Force Regiment spotlights its Mondays in recruitment campaign
The work was created by Wonderhood Studios.
Let's avoid a social hierarchy
Social media success often relies on a brand having already achieved a wider impact culturally through traditional media, because all channels have value.
The cinema comeback: How modern movie marketing offers a playbook for brands
From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.
Should people accept lower salaries to work at bigger agencies?
People used to take lower salaries for a big name and exposure to bigger clients, but that's no longer the case.