News
11,440 articles covering the AdTech ecosystem
Anomaly Makes a Play for Paris Creative Talent With New Office
The agency’s French outpost will be led by two former BETC Paris execs
Dentsu Revamps Its AI Platform for an Agentic Future
Dentsu's AI operating system has undergone a makeover designed to connect internal and external agents—and shoulder out the competition.
The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category
Plus, the advantages of low loyalty.
Miami Mogul David Grutman on Turning Hospitality Into a Cultural Empire
Inside an entrepreneurial journey foudned on relationships and cultural relevance.
Bluefish Raises $43M to Help Brands Show Up in ChatGPT, Rufus, and Others
Series B brings total funding to $68 million as brands rethink AI visibility.
How’s your martech stack shaping up?
Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom? The post How’s your martech stack shaping up? appeared first on MarTech.
AI rewards brand meaning and punishes everything else
As AI reshapes discovery, brands built on transactions lose ground. Use this prompt to test and strengthen your brand’s visibility. The post AI rewards brand meaning and punishes everything else appeared first on MarTech.
Google simplifies enhanced conversions in Ads
Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers The post Google simplifies enhanced conversions in Ads appeared first on MarTech.
‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
Programmatic Live Sports Buying Is Starting To Get Less Complicated
Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less Complicated appeared first on AdExchanger.
Can An AI Solution Fix Misaligned Marketing Orgs?
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger.
Betterment’s ‘Anti‑Marketing’ Machine
Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s up to Rosenblum to keep them calm, hands-off and focused on the long term – which is hard to do […] The post Betterment’s ‘Anti‑Marketing’ Machine appeared first on AdExchanger.
ProGEO.ai Survey Finds 75.9% of Marketing Professionals Use GenAI for Work Daily
Three-quarters (76.8%) of survey respondents report a corporate usage policy, but only 43.8% report technical controls ProGEO.ai, a data-driven generative engine optimization (GEO) agency, today published the March 2026 “AI Marketing Maturity (AIMM) Index,” a survey of 112 marketing professionals conducted at RSAC, the world’s largest cybersecurity conference. Maturity models are common in cybersecurity. The […]
Webflow Launches Webflow AEO, A Closed-Loop Agentic Answer Engine Optimization Solution for Modern Marketing Teams
The end-to-end agentic solution enables enterprise marketing teams to measure AI search visibility, get brand-aware recommendations, and ship improvements at scale — all natively in Webflow Webflow, the agentic web marketing platform, today announced Webflow AEO, a closed-loop answer engine optimization (AEO) solution that helps enterprise marketing teams get discovered, understood, and cited by AI […]
Springbig Launches AI Audience Builder, Giving Regulated Retailers a Smarter Way to Target, Engage, and Grow
New natural language segmentation capability accelerates campaign execution, reduces marketer effort, and drives measurable revenue impact for regulated retail operators Springbig (OTCQX: SBIG), the AI-powered marketing and customer engagement platform serving regulated retailers and brands, announced the launch of AI Audience Builder, a breakthrough capability that enables retailers to create precisely targeted customer segments using […]
Wizz App, Trusted by 16 Million Users, Partners with Cinder to Power AI-Driven Content Moderation At Scale
Committed to building a platform where every user feels safe and valued, Wizz App is consolidating its Trust & Safety infrastructure into Cinder. Every month, more than 20 million videos and images move through Wizz App, a social discovery platform for Gen Z who want real connections and shared experiences. Behind every one of those […]
Google Lists 9 Scenarios That Explain How It Picks Canonical URLs via @sejournal, @martinibuster
Google's John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another. The post Google Lists 9 Scenarios That Explain How It Picks Canonical URLs appeared first on Search Engine Journal.
How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO via @sejournal, @rollerblader
Get actionable ways to break affiliate plateaus using data, audience research, and new content distribution channels. The post How To Break Through An Affiliate Site Plateau & Find New Growth – Ask An SEO appeared first on Search Engine Journal.
Sparks appoints Sebastian Dreyfus as managing director EMEA
Dreyfus will report to Melissa Levy, president of Sparks.
Why brands avoid a reset, right when they need it the most
A successful brand leans into change at the right time.
WPP appoints chief people officer as part of Elevate28 strategy
Appointments of Mark Taylor and Marie-Claire Barker feed into aim to create a collective culture at WPP.
Ad Quality is a Monetisation Problem: What Publishers Need to Do Now
In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... The post Ad Quality is a Monetisation Problem: What Publishers Need to Do Now appeared first on ExchangeWire.com.
GoWit & Numatec Forge Retail Media Partnership in Spain and Italy
GoWit, a leading omnichannel commerce and retail media provider, today (14th April, 2026) announced a strategic partnership with Numatec, a global reseller of martech and ad tech solutions, to accelerate retail media adoption across Spain and Italy, two of Europe’s [...] The post GoWit & Numatec Forge Retail Media Partnership in Spain and Italy appeared first on ExchangeWire.com.
Peloton hopes ‘Heated Rivalry’ star Hudson Williams will reignite demand
Peloton turns to Hudson Williams to reposition itself as a “complement” to fitness routines as the brand battles sales declines.