News

Intelligent Beauty: How Ulta Beauty Uses AI Personalization to Power Loyalty and Relevance at Scale

Plus, why wellness has become inseparable from beauty.

How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50

The celebration for Survivor's 50th season transformed the US into a real-world game.

Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out

Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era

The case for in-flight advertising for audience engagement and retargeting

Digiday

Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue to battle with ad fatigue, low recall, fraud and more. However, one environment has proved a standout: in-flight advertising. In-flight advertising offers the advantages of OOH and digital, delivering messages directly to a […]

What can we expect from WPP’s strategy review?

Campaign

Leadership team will present to investors on Thursday 26 February.

Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner

ExchangeWire

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world's biggest video game titles, today (24th February, 2026) announced that Tracker Network, the world's leading competitive [...] The post Tracker Network Joins Overwolf Ads as Premium Nitro Website Publishing Partner appeared first on ExchangeWire.com.

VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers

ExchangeWire

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...] The post VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers appeared first on ExchangeWire.com.

9 creative campaigns to know about today

Telstra builds a crazy synthesizer from e-waste, and Dutch state lottery Staatsloterij marks 300 years with a swing through history.

Liquid Death and Spotify made a Bluetooth urn so the dead can stream music

Funeral merch just got funkier with a speaker urn designed to soundtrack the afterlife.

The Estée Lauder Companies previously worked with Monks, Brainlabs and Stagwell’s Assembly.

The Adventures of the Phillyboy - Bagel - 10s

The Adventures of the Phillyboy - Eggs - 10s

The Adventures of the Phillyboy Origin Story - 1m

Bayer accuses J&J of misleading ads for its prostate cancer drug

Bayer claims prospects for its cancer drug, Nubeqa, are being hurt by J&J’s campaign for Erleada.

Liquid Death and Spotify Want to be the Soundtrack to Your Afterlife

Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.

CMOs Are More Focused On Growing Revenue Than Brand Awareness

Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX

Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops

McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.

DoorDash’s Toby Espinosa on Commerce Media That Connects National Dollars to Local Demand

Plus, how the delivery service built one of the fastest-growing media networks.