News
11,440 articles covering the AdTech ecosystem
Snap Pitches ‘Conversational Commerce’ as TikTok Alternative
At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market Sidharth Malhotra revealed 3 things he’s noticed help sellers overcome the totally fragmented path consumers take—at least on Snap.
B2B Cold Email Reply Rates Jump 2-3x When AI Personalization Replaces Templates, New Industry Data Reveals
LeadHaste data from 10M+ cold emails shows AI-personalized outreach hits 3.2% reply rates, 2-3x the industry average. New performance data from managed outbound firm LeadHaste, drawn from more than 10 million B2B cold emails sent across multiple industries, shows that AI-personalized cold email campaigns consistently achieve positive reply rates of 3.2% – two to three […]
Parsnipp Launches New Behavior-Driven AI Search and GEO Platform That Models Real Buyer Interactions
Seattle-based company helps marketers better understand and improve AI search visibility, and prepare for agentic commerce and LLM-based advertising The Parsnipp platform uses and builds persona-based agents that model more realistic user interactions through multi-turn LLM conversations, moving beyond early GEO best practices that rely on contextless single prompt responses. Parsnipp makes AI Search and […]
Backpack Media and Kargo Launch Exclusive Partnership Powered by Predictive Life-Stage Intelligence
Predictive Audience Insights From Backpack Media, Paired With Kargo’s High-Impact Creative, Help Brands Reach Students and Families at the Right Moment Backpack Media, a first-to-market education media network which connects brands to high-intent moments across the college student journey, announced its strategic partnership with Kargo, the leading creative optimization platform. Together, the companies will give brands […]
Qlik Extends Analytics from Answers to Agentic Action
New capabilities across Qlik Answers, Discovery Agent, MCP Server, and new agents for prediction, automation, and analytics development help teams move from inquiry to action, with Discovery Agent surfacing more than 100,000 discoveries for customers since its February GA. Key takeaways: Agentic analytics is already gaining traction: Since the February GA of Qlik’s agentic experience, […]
8×8 Brings Agentic AI Natively to the 8×8 Platform for CX
8×8 AI Studio, now in early availability, lets any team build and deploy next-gen AI agents on the 8×8 Platform for CX through natural language conversation 8×8, Inc. , a leading global business communications platform provider, introduces 8×8 AI Studio, a native AI development environment that lets any team build, test, and deploy AI agents directly […]
Uniform Appoints Industry Veterans to Accelerate Next Phase of Growth
Uniform, a leader in digital experience management, announced the appointment of Gary Roberts as Board Director and Jason Crea as VP of Growth, strengthening the company’s leadership as it executes on ambitious global growth plans. Roberts brings decades of senior-level experience advising and scaling technology-led organizations, with a proven track record of helping companies move […]
StackAdapt Launches Industry First Live Events Campaign Workflow for CTV
New capability helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control StackAdapt , the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a […]
Philo Selects Reelgood to Power Content Intelligence and Personalization Across Its Streaming Platform
Partnership integrates AI-powered metadata into Philo’s machine learning infrastructure to sharpen recommendations and deepen audience understanding Philo, the San Francisco-based live TV streaming service, has selected Reelgood to provide content metadata, catalog intelligence, and historical availability data across its U.S. programming. Reelgood, the streaming data and metadata platform tracking more than 300 streaming services across […]
Teradata Launches Analyst Agent on Microsoft Marketplace for AI-Assisted Business Decision-Making
Move from insight to action with Teradata Analyst Agent—designed for business and data analysts, with built-in telemetry for transparent, governable AI Teradata announced the availability of its enterprise-grade Analyst Agent on Microsoft Marketplace, bringing AI-assisted, conversational analytics directly into customers’ existing Azure environments. Microsoft Marketplace is the unified online destination for customers to buy trusted […]
Sprinklr Unveils Next Wave of AI‑Native Customer Experience Innovation with Spring ’26 (26.4) Release
As AI Agents autonomously resolve more customer issues and deliver measurable business outcomes, Sprinklr’s new autonomous evaluation capability provides transparent, test‑backed, explainable validation — helping teams understand, trust, and continuously improve agent performance. AI+ Studio (a centralized, no-code workspace to build, manage, and scale GenAI agents and workflows) provides simple tools to test AI in […]
Inside Modelo’s largest soccer investment to date ahead of World Cup
As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
Meta to surpass Google in digital ad revenue for first time: Emarketer
Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.
Shorter, Focused Content Wins In ChatGPT via @sejournal, @Kevin_Indig
Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data. The post Shorter, Focused Content Wins In ChatGPT appeared first on Search Engine Journal.
Nespresso pop-up brings fans into Dua Lipa’s world with pickle and cola coffee
Event is inspired by a new ad with the singer, who is a brand ambassador.
The fight for media strategy: will agencies or in-house teams win?
Recent research has found that nearly half of brands plan to bring media strategy and audience planning in-house over the next two years but some at agencies say they have yet to see a concerted switch just yet, so where does the future model lie?
IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era
New York, NY – April 14, 2026 – Today at the IAB Connected Commerce Summit, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising ecosystem, launched its latest industry guide, Building a Competitive Commerce Media Ecosystem. The guide provides timely and strategic recommendations for how commerce media networks can differentiate, scale, … Continued The post IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era appeared first on IAB.
Week in Charts: Tubi Integrates AI into Streaming Service, Global Streaming Subscriptions to Top $200 Billion by 2030, and OpenAI Eyes Huge Ads Growth
In this week's Week in Charts, Tubi integrates AI into streaming service, global streaming subscription revenues to top $200 billion by 2030, and OpenAI forecasts $100 billion in ad revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Read More
Huffpost UK adopts Taboola’s DeeperDive GenAI
Taboola, a global leader in delivering performance at scale for advertisers, today (14th April, 2026) announced that HuffPost UK has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content. DeeperDive brings the power [...] The post Huffpost UK adopts Taboola’s DeeperDive GenAI appeared first on ExchangeWire.com.
Ore-Ida disses ‘imi-taters’ with a bunch of wannabe Keegan-Michael Keys
The Rethink campaign features a spot with Key in multiple roles, as well as a stunt on Monday at Yankee Stadium.