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20,504 articles covering the AdTech ecosystem
Travis Kelce Plays NIL Matchmaker Between Brands and Athletes in New Partnership
Kelce is teaming up with Publicis Sports and 3 Arts Sports to help brands land ‘authentic’ NIL deals
4 Challenges Holding Back Retailers’ Ambitious Advertising Plans, According to the ANA
New report finds lack of measurement standards is curbing incremental retail media investment
Liquid Death and Garage Beer Urge Americans to Send Their Pee to Data Centers
Jason Kelce fronts a musical plea from Liquid Death and Garage Beer to save water guzzled by AI data centers.
Bastion and BUNTIN Are Merging to Build a Global Indie Network
Two indie agencies are betting that together they can take business from the major holding companies.
Klarna CMO David Sandström Set to Depart After Nearly a Decade
CMO David Sandström and CFO Niclas Neglén will leave their roles in early 2027 as part of a planned transition.
How to stop overpaying for AI complexity
Rule-based, predictive, generative, and agentic systems come with very different costs and risks. Start with the lightest approach that can do the job. The post How to stop overpaying for AI complexity appeared first on MarTech.
How to overcome the 3 barriers to AI adoption
The biggest barriers to AI adoption may be internal: inconsistent training, bias concerns, and tactics that get ahead of strategy. The post How to overcome the 3 barriers to AI adoption appeared first on MarTech.
IAB updates standard for disclosing AI in ads
IAB’s updated framework draws the AI disclosure line around what changes consumer perceptions of authenticity, identity, and what’s real. The post IAB updates standard for disclosing AI in ads appeared first on MarTech.
AI visibility index shows which brands are disappearing
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge. The post AI visibility index shows which brands are disappearing appeared first on MarTech.
How publishers can strengthen connections with advertisers in the AI era
Today’s audiences are highly decentralized — searching, streaming, scrolling and shopping across a spectrum of platforms. To maximize yield across this complex landscape, publishers must clearly demonstrate the unique contextual value of their properties and audiences. Partner insights from Google.
Pipedrive MCP Connector is Now Available in Claude’s Official Marketplace
Pipedrive’s Model Context Protocol (MCP) Connector is now part of Claude’s official connector marketplace, making it easier for sales teams to connect Pipedrive with Claude. Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced that its Model Context Protocol (MCP) Connector is now available directly in Claude’s official connector marketplace. Sales teams […]
Brands shake up back-to-school marketing to reach ‘hyper value-seekers’
Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.
Get Your Business Found & Chosen In AI Search [Free SEJ Live Event]
Turn AI-driven local discovery into actual customers. SEJ Live on August 26 brings three hours of practical guidance and live Q&A. The post Get Your Business Found & Chosen In AI Search [Free SEJ Live Event] appeared first on Search Engine Journal.
Q2 results: Is Cindy Rose’s Elevate28 plan working?
Campaign's journalists dig into WPP's performance since it announced its three-year turnaround plan at the beginning of the year.
80% of Google searches with AI-generated summaries end without a click
Report argues that producing machine-readable content is more important for product discovery than traditional SEO.
Agency fortunes: A matter of principle
'The whole object of travel is not to set foot on foreign land; it is at last to set foot on one’s own country as a foreign land.'
Client satisfaction improves while agency satisfaction wanes
Research from Verity Relationship Intelligence finds growing satisfaction gap due to issues such as unclear direction and unrealistic timelines.
From Coca-Cola to TfL: The biggest media accounts set to close in H2 2026
Campaign's status update on the biggest media accounts still without a winner this year.
PlayStation 5 showcases gaming portfolio with action-packed spot
Adam & Eve\TBWA created the campaign.
IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
New York, NY – August 18, 2026 – The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the AI Transparency and Disclosure Framework Version 2, building on IAB’s original framework published with practical guidance for when and how advertisers, agencies, publishers, platforms and technology partners should disclose AI … Continued The post IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising appeared first on IAB.
Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics
The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. The bigger barrier is operational fragmentation. For all but the […] The post Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics appeared first on AdExchanger.
FreeCast to Relaunch the Investor News Channel as a Next-Generation Global Business and Financial FAST Network
Investor News Channel to Evolve from Former On-Demand Financial Programming Into a 24/7 Global Streaming Destination Featuring Financial Markets, CEO Stories, Corporate Documentaries, Business, Legal, Innovation and Investment Opportunities FreeCast, Inc., a streaming media technology company providing Platform-as-a-Service (PaaS), content aggregation, advertising and digital distribution solutions, announced that it has acquired full control of Investor […]
Legacy models must die to save advertising craft
The machine supplies the scale. Humans supply the taste, intuition, and strategic context.
Data Unfiltered—Epsilon’s Kate Sirkin on how human-led insights decode consumer behavior, even as AI scales
Sirkin describes AI as a tool marketers can use to understand not just the who, but the why.