IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising

New York, NY – August 18, 2026 – The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the AI Transparency and Disclosure Framework Version 2, building on IAB’s original framework published with practical guidance for when and how advertisers, agencies, publishers, platforms and technology partners should disclose AI … Continued The post IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising appeared first on IAB.

Last updated Aug 18, 2026 by ATDb automated enrichment