News

Backpack Media and Kargo Launch Exclusive Partnership Powered by Predictive Life-Stage Intelligence

Predictive Audience Insights From Backpack Media, Paired With Kargo’s High-Impact Creative, Help Brands Reach Students and Families at the Right Moment Backpack Media, a first-to-market education media network which connects brands to high-intent moments across the college student journey, announced its strategic partnership with Kargo, the leading creative optimization platform. Together, the companies will give brands […]

Qlik Extends Analytics from Answers to Agentic Action

New capabilities across Qlik Answers, Discovery Agent, MCP Server, and new agents for prediction, automation, and analytics development help teams move from inquiry to action, with Discovery Agent surfacing more than 100,000 discoveries for customers since its February GA. Key takeaways: Agentic analytics is already gaining traction: Since the February GA of Qlik’s agentic experience, […]

8×8 Brings Agentic AI Natively to the 8×8 Platform for CX

8×8 AI Studio, now in early availability, lets any team build and deploy next-gen AI agents on the 8×8 Platform for CX through natural language conversation 8×8, Inc. , a leading global business communications platform provider, introduces 8×8 AI Studio, a native AI development environment that lets any team build, test, and deploy AI agents directly […]

Uniform Appoints Industry Veterans to Accelerate Next Phase of Growth

Uniform, a leader in digital experience management, announced the appointment of Gary Roberts as Board Director and Jason Crea as VP of Growth, strengthening the company’s leadership as it executes on ambitious global growth plans. Roberts brings decades of senior-level experience advising and scaling technology-led organizations, with a proven track record of helping companies move […]

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

New capability helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control StackAdapt , the leading AI advertising and orchestration platform, announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a […]

Philo Selects Reelgood to Power Content Intelligence and Personalization Across Its Streaming Platform

Partnership integrates AI-powered metadata into Philo’s machine learning infrastructure to sharpen recommendations and deepen audience understanding Philo, the San Francisco-based live TV streaming service, has selected Reelgood to provide content metadata, catalog intelligence, and historical availability data across its U.S. programming. Reelgood, the streaming data and metadata platform tracking more than 300 streaming services across […]

Teradata Launches Analyst Agent on Microsoft Marketplace for AI-Assisted Business Decision-Making

Move from insight to action with Teradata Analyst Agent—designed for business and data analysts, with built-in telemetry for transparent, governable AI Teradata announced the availability of its enterprise-grade Analyst Agent on Microsoft Marketplace, bringing AI-assisted, conversational analytics directly into customers’ existing Azure environments. Microsoft Marketplace is the unified online destination for customers to buy trusted […]

Sprinklr Unveils Next Wave of AI‑Native Customer Experience Innovation with Spring ’26 (26.4) Release

As AI Agents autonomously resolve more customer issues and deliver measurable business outcomes, Sprinklr’s new autonomous evaluation capability provides transparent, test‑backed, explainable validation — helping teams understand, trust, and continuously improve agent performance. AI+ Studio (a centralized, no-code workspace to build, manage, and scale GenAI agents and workflows) provides simple tools to test AI in […]

Inside Modelo’s largest soccer investment to date ahead of World Cup

As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

Meta to surpass Google in digital ad revenue for first time: Emarketer

Growth is accelerating for the parent company of Facebook and Instagram, with increased automation improving ad performance.

Shorter, Focused Content Wins In ChatGPT via @sejournal, @Kevin_Indig

Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data. The post Shorter, Focused Content Wins In ChatGPT appeared first on Search Engine Journal.

Nespresso pop-up brings fans into Dua Lipa’s world with pickle and cola coffee

Event is inspired by a new ad with the singer, who is a brand ambassador.

The fight for media strategy: will agencies or in-house teams win?

Recent research has found that nearly half of brands plan to bring media strategy and audience planning in-house over the next two years but some at agencies say they have yet to see a concerted switch just yet, so where does the future model lie?

IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era

New York, NY – April 14, 2026 – Today at the IAB Connected Commerce Summit, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising ecosystem, launched its latest industry guide, Building a Competitive Commerce Media Ecosystem. The guide provides timely and strategic recommendations for how commerce media networks can differentiate, scale, … Continued The post IAB Introduces Actionable Industry Guidelines as Commerce Media Enters AI-Fueled Performance Era appeared first on IAB.

Week in Charts: Tubi Integrates AI into Streaming Service, Global Streaming Subscriptions to Top $200 Billion by 2030, and OpenAI Eyes Huge Ads Growth

In this week's Week in Charts, Tubi integrates AI into streaming service, global streaming subscription revenues to top $200 billion by 2030, and OpenAI forecasts $100 billion in ad revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Read More

Huffpost UK adopts Taboola’s DeeperDive GenAI

Taboola, a global leader in delivering performance at scale for advertisers, today (14th April, 2026) announced that HuffPost UK has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content.   DeeperDive brings the power [...] The post Huffpost UK adopts Taboola’s DeeperDive GenAI appeared first on ExchangeWire.com.

Ore-Ida disses ‘imi-taters’ with a bunch of wannabe Keegan-Michael Keys

The Rethink campaign features a spot with Key in multiple roles, as well as a stunt on Monday at Yankee Stadium.

Ore-Ida - Don’t Trust the Imi-taters - 60s

Floor & Decor - Cart Call - 30s

Floor & Decor - Nightmare - 30s

Sydney Sweeney | American Eagle - 15s

Anomaly Makes a Play for Paris Creative Talent With New Office

The agency’s French outpost will be led by two former BETC Paris execs

Dentsu Revamps Its AI Platform for an Agentic Future

Dentsu's AI operating system has undergone a makeover designed to connect internal and external agents—and shoulder out the competition.

The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category

Plus, the advantages of low loyalty.