News
11,413 articles covering the AdTech ecosystem
AI-Driven Media Quality Signals Move Into Campaign Activation
Media quality and performance optimization are moving closer to the point of execution. A new integration between Basis and Protected by Mediaocean is embedding real-time, AI-driven verification, attention, and quality signals directly into campaign activation—reflecting a broader shift toward outcome-based media decisioning. Basis and Mediaocean have announced a direct integration that brings Protected by Mediaocean’s […] AI-Driven Media Quality Signals Move Into Campaign Activation first appeared on Street Fight.
Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up
The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.
Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell
5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? Is my hair ok?! But the program grew, and you all were so welcoming. Through the years we’ve tested on you all (it’s fun for us!) And I’ve learned so many tricks that I want to give back to my fellow marketers struggling to recoup […] The post Why Your Webinar Program Isn’t Working (So, Copy Ours) appeared first on Search Engine Journal.
New Video Frontiers 2026: What to Expect
New Video Frontiers starts tomorrow and doors open at Kings Place, London at 8.15am for breakfast and networking. At the time of writing there is currently just seven tickets remaining so act now if you'd like to join us. VideoWeek’s flagship conference brings together the full spectrum of the video and CTV advertising ecosystem - broadcasters, agencies, Read More
Disney CEO Sends Memo Confirming Layoffs
Disney is expected to lay off as many as 1,000 employees.
Instacart to acquire retail tech platform in international expansion
Instaleap’s partnerships with major grocers such as Cencosud in Latin America and Continente in Portugal will help Instacart scale outside of the U.S.
Dollar General’s media network rolls out AI store audio program
The discount retailer is bringing the in-store media offering to about 6,000 locations through a new partnership with QSIC.
New York City to open municipal grocery store in 2027
The store will be one of five city-owned food stores Mayor Zohran Mamdani has promised to debut before his term ends.
Albertsons records anemic comps as it faces pharmacy headwinds
The grocer saw identical sales growth of less than 1% in Q4 and recorded a $480 million net loss that reflects the cost of a deal to settle opioid-related claims.
David’s Bridal brings wedding shopping to ChatGPT, Copilot
In addition to integrating its assortment with the chatbots, the bridal retailer will audit its inventory to make it more suitable for AI shopping experiences.
Williams-Sonoma names president of Rejuvenation
In the role, longtime company veteran Aujsha Taylor will oversee the banner’s merchandising strategies, product innovation and growth initiatives.
Optimizely ‘Opal University’ Participants Build 375 AI Agents in Five Days as Demand Grows for Hands-On AI Training
First training cohort draws 1,500-plus signups as enterprise teams turn to structured AI workflows that deliver up to 95% time savings Optimizely, the leading digital experience platform (DXP) provider, today shared new data from its Opal University program, highlighting growing momentum for Optimizely Opal, its agent orchestration platform for marketing and digital teams, and signaling increased demand for […]
Optimizely Recognized as a Leader for the 9th Year in a Row in Gartner® Magic Quadrant™ for Content Marketing Platforms
Optimizely recognized as a Leader for the ninth consecutive year as the CMP category shifts from AI assistance to AI execution Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms. Gartner recognized Optimizely as a Leader for the […]
Appdome’s IDAnchor™ Gets New Risk Intelligence APIs to Power Mobile Reputation & the Enterprise AI Age
New Server-to-Server Risk Intelligence APIs strengthen IDAnchor’s threat attribution and decision-ready risk intelligence across the mobile lifecycle. Appdome, the leader in protecting the mobile economy, announced that its IDAnchor™ device identity and reputation product is now powered by a suite of new, Appdome-provided, server-to-server Risk Intelligence APIs. The new APIs provide operational reputation data and […]
Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’
The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending.
Arthur Sadoun on why “pressure” from investors doesn’t matter, Publicis' “resilience” and the competition
Publicis chief executive states strategy is “polar opposite” of its peers.
FreeWheel’s AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video
FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (14th April, 2026) announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, [...] The post FreeWheel’s AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video appeared first on ExchangeWire.com.
Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation
Locala today (14th April, 2026) announced the launch of Planning Agents, a new evolution of its platform designed to bridge the gap between advanced strategy and real-world activation. By bringing together proprietary signals, strategic reasoning, and activation readiness within a [...] The post Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation appeared first on ExchangeWire.com.
Joan co-founder Jaime Robinson steps down after 10 years
Robinson said her next move will be focused on IP.
Watch the newest commercials from Chick-fil-A, Domino’s, Grown Brilliance and more
Chick-fil-A promotes its new limited-time Strawberry Hibiscus drinks.
Dhar Mann Kicks Off Social Media Week With $1,000 Old Navy Giveaway
ADWEEK’s Social Media Week kicked off with a bang as social media star Dhar Mann gave away a $1000 Old Navy gift certificate to a lucky participant.
Snap Pitches ‘Conversational Commerce’ as TikTok Alternative
At ADWEEK’s Social Media Week, Snap’s global vp of of smb and mid-market Sidharth Malhotra revealed 3 things he’s noticed help sellers overcome the totally fragmented path consumers take—at least on Snap.
B2B Cold Email Reply Rates Jump 2-3x When AI Personalization Replaces Templates, New Industry Data Reveals
LeadHaste data from 10M+ cold emails shows AI-personalized outreach hits 3.2% reply rates, 2-3x the industry average. New performance data from managed outbound firm LeadHaste, drawn from more than 10 million B2B cold emails sent across multiple industries, shows that AI-personalized cold email campaigns consistently achieve positive reply rates of 3.2% – two to three […]
Parsnipp Launches New Behavior-Driven AI Search and GEO Platform That Models Real Buyer Interactions
Seattle-based company helps marketers better understand and improve AI search visibility, and prepare for agentic commerce and LLM-based advertising The Parsnipp platform uses and builds persona-based agents that model more realistic user interactions through multi-turn LLM conversations, moving beyond early GEO best practices that rely on contextless single prompt responses. Parsnipp makes AI Search and […]