News

Pfizer—ad spending, facts and profile

Marketer profile with key facts on Pfizer including advertising spending and an analysis of the drug marketer’s spending as a percent of revenue over time.

Unilever—ad spending, facts and profile

Marketer profile with key facts on Unilever, including spending on its brands and marketing and a look at businesses it has acquired and sold.

Inspire Brands—ad spending, facts and profile

Marketer profile with key facts and figures on Inspire Brands including ad spending and a look back at the chain of deals that turned Inspire into a restaurant powerhouse.

PDD Holdings—ad spending, facts and profile

Marketer profile with key facts on PDD Holdings, the big-spending operator behind e-commerce platforms Temu and Pinduoduo, including spending on advertising and incentive programs.

Lagunitas - Knitting Circle - 15s

Flutter Entertainment—ad spending, facts and profile

Marketer profile with key facts on Flutter Entertainment and its FanDuel brand including spending on U.S. and worldwide marketing.

Target—ad spending, facts and profile

Marketer profile with key facts on Target including advertising spending and an analysis of the discount retailer’s spending as a percent of sales over time.

JPMorgan Chase—ad spending, facts and profile

Marketer profile with key facts on JPMorgan Chase including marketing spending and an analysis of the financial firm’s spending as a percent of total net revenue over time.

Amazon—ad spending, facts and profile

Marketer profile with key facts on Amazon including advertising and promotion spending and an analysis of spending as a percent of net sales since the retailer’s launch in 1995.

Comcast—ad spending, facts and profile

Marketer profile with key facts on Comcast including marketing and promotion spending and an analysis of spending as a percent of revenue over time.

Procter & Gamble—ad spending, facts and profile

Marketer profile with key facts on P&G including marketing spending, largest customers and an analysis of worldwide ad spending as a percent of sales over time.

Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

OpenAI moves to automate ad creative

OpenAI wants to automate the last thing advertisers still do themselves.

WPP Media is testing synthetic audiences based on charity donations for programmatic buys

Synthetic data solutions promise time savings, but most agencies only trust them so far. WPP’s latest partnership is set to push the envelope into programmatic buying.

Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.

‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy

Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”

Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents

Le Monde is "figuring out" how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.

DOJ Divided Over Paramount’s WBD Deal; M&A Is So Back

Paramounting Concerns On Monday, the DOJ closed a months-long investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers weren’t satisfied with the process. Per the Wall Street Journal, career staffers at the DOJ hadn’t made a final recommendation, but were planning to challenge the bid over antitrust concerns.  The […] The post DOJ Divided Over Paramount’s WBD Deal; M&A Is So Back appeared first on AdExchanger.

American Express—ad spending, facts and profile

Marketer profile with key facts on American Express including marketing spending for the financial services powerhouse.

Capital One—ad spending, facts and profile

Marketer profile with key facts on Capital One including marketing spending and an analysis of spending as a percent of revenue for the credit card firm over time.

Alphabet—ad spending, facts and profile

Marketer profile with key facts on Alphabet and Google including advertising and promotion spending and an analysis of spending as a percent of revenue over time.

Walmart—ad spending, facts and profile

Marketer profile with key facts on Walmart including advertising spending and an analysis of ad spending as a percent of net sales over time for the world’s biggest retailer.

Walt Disney Co.—ad spending, facts and profile

Marketer profile with key facts on Disney including U.S. and worldwide ad spending and an analysis of ad spending as a percent of revenue over time.

Progressive—ad spending, facts and profile

Marketer profile with key facts on Progressive including advertising spending and an analysis of how the insurer’s spending has changed over time.