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20,481 articles covering the AdTech ecosystem
Mind the Gap: The Wisdomous Company’s Seth Matlins on Marketing’s Horizontal Blind Spot
Plus, how to rethink executive tenure and why a high tolerance for the unknown is the hallmark of modern leadership.
Taking A Look At Tuple, A New Entrant To The Ossified DSP Market
Doug Lauretano began his advertising career in the early noughts on the publisher side at titles such as Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net before joining data and advertising company CivicScience in 2021. It was at CivicScience while developing a deal ID […] The post Taking A Look At Tuple, A New Entrant To The Ossified DSP Market appeared first on AdExchanger.
9 key grocery executive shifts from the first half of 2026
Large chains as well as regional grocers have shuffled their top leadership as they struggle to keep pace with competition and price-sensitive shoppers.
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
Diversified Expands Global Services Strategy with New Managed Services Practice
Rob Mello to Lead the Integration of Service Delivery, AI-enabled Operations and Client Success Diversified, a global leader in audiovisual, broadcast and digital experience integration, announced its new Global Managed Services Practice, bringing together the company’s proven managed services capabilities into one organization. Rob Mello has joined Diversified as Vice President-Global Managed Services to lead […]
Whistic Launches Automation Orchestrator, Handing Vendor Assessments to a Coordinated Team of Four AI Agents
Roughly 90% of legacy TPRM effort goes to workflow administration. Full AutoAssess hands that work to the agents and keeps every risk decision human. Whistic, the Agentic Risk Operations Platform, announced the general availability of Automation Orchestrator, a unified hub for configuring and coordinating AI agents across the Whistic platform. Its first workflow, AutoAssess, assigns […]
Reign Maker Group and Launchpoint Partner to Build the Infrastructure Behind Enterprise Creator Marketing
Strategic joint venture combines RMG’s creator expertise and audience intelligence with Launchpoint’s AI-powered technology to help brands discover, manage and scale creator programs more efficiently As the creator economy enters its next phase of growth, creator management and technology company Reign Maker Group (RMG) announced a strategic joint venture with Launchpoint, the first AI infrastructure […]
IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
IAB’s AI Transparency and Disclosure Framework provides practical guidance for advertisers on when and how to label AI The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, announced the AI Transparency and Disclosure Framework Version 2, building on IAB’s original framework published with practical guidance for when and how advertisers, […]
Commvault Advances AI and Cloud Application Resilience with Expanded Cloud Rewind Coverage
Broadened Azure resource coverage helps organizations recover more complete cloud-native and AI-driven applications following cyberattacks and outages Commvault, a leader in unified resilience at enterprise scale, announced advancements to Cloud Rewind, expanding Microsoft Azure resource coverage for configuration protection and recovery. Through this expansion, Commvault is helping organizations more rapidly restore cloud applications and the […]
boost.ai Named an OpenAI Select Partner
Leader in trusted conversational AI joins OpenAI Partner Network as a Select Partner boost.ai, the trusted leader in AI-powered customer experience solutions for regulated industries, announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network. The OpenAI Partner Network is a global program for partners to build, sell, and deliver […]
Arise Launches Halo, an AI DataOps Capability for Enterprise AI
New capability connects credentialed professionals to expert human feedback and domain expertise supporting AI evaluation, RLHF, AI safety, and human-in-the-loop workflows. Arise, a technology platform company which connects enterprises to expert ecosystems at scale, announced the launch of Halo by Arise, an AI DataOps capability that connects credentialed expertise to enterprise AI programs. As generative […]
AK Operations Lifts Client Qualified Deals 600% in Six Months with ZoomInfo
The fractional sales and marketing firm replaced its clients’ years-old CRM lists with ZoomInfo data and reports triple-digit gains in meetings, deals, and closed business. ZoomInfo, the all-in-one AI GTM platform, has reported that AK Operations, a fractional sales and marketing firm based in St. Louis, Missouri, has driven a 600% lift in qualified deals […]
Featured Launches Find Creators Search With 380 Million Creators Across Instagram, TikTok, and YouTube
New natural-language creator discovery tool helps businesses find relevant creators across Instagram, TikTok, YouTube, and LinkedIn and move from discovery to outreach. Featured announced the launch of Find Creators, a new creator discovery tool that lets businesses search for creators and influencers across Instagram, TikTok, YouTube, and LinkedIn using natural language. With Find Creators, users […]
Seismic Completes Merger With Highspot to Create a New Leader in Go-to-Market Performance
Combined company brings together leading AI agents, content governance, and performance insights to serve 2,500 customers with 3.5 million sales, marketing and enablement users Seismic announced it has completed its merger with Highspot. Operating under the Seismic name and led by Seismic Chief Executive Officer Rob Tarkoff, the combination creates the leading company in go-to-market […]
How MULOs Can Win Generative Engine Optimization (GEO) at Scale
Managing local SEO across dozens or hundreds of locations was already a heavy lift before generative AI entered the picture. Keeping Google Business Profiles current, review volume steady, and NAP data consistent across a large brand footprint takes real infrastructure, not to mention time. Generative AI search experiences have added more weight on top of […] How MULOs Can Win Generative Engine Optimization (GEO) at Scale first appeared on Street Fight.
Digital Media Veteran Adam Boorstin Joins MrBeast’s WatchTime Studios as General Manager
Digital media veteran Adam Boorstin has joined Beast Industries’ WatchTime Studios as general manager overseeing the production of original content in a range of genres for various platforms. Boorstin joined the company earlier this month after a 10-year run with Studio71, a cutting-edge digital services provider that helps creators scale their content across disparate platforms. […]
Under Armour ends partnership with The Rock amid marketing reset
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.
ANA cautions marketers against overreliance on retail media data
The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains opaque and fragmented.
Liquid Death and Garage Beer take on AI data centers — with pee
The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.
What We Can Learn From Evolving ChatGPT Fan-Out Queries via @sejournal, @lilyraynyc
ChatGPT's search behavior is starting to look like E-E-A-T. Here's the data behind that theory, and what to do about it. The post What We Can Learn From Evolving ChatGPT Fan-Out Queries appeared first on Search Engine Journal.
Week in Charts: CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand
In this week's Week in Charts, CTV Decides DSP RFPs, Streaming Captures Majority of Primetime Upfront Spend, and Linear Viewing Climbs Above SVOD in New Zealand. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts Read More
Covatic Launches Smart Campaigns
Covatic, the audience solutions company for publishers and broadcasters, today (18th August, 2026) announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s [...] The post Covatic Launches Smart Campaigns appeared first on ExchangeWire.com.
Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap
Charlotte McEleny spoke to Acast, McCann Content Studios MENA, and Havas Media MENA about Arabic podcasts and the region's monetisation gap. The post Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap appeared first on ExchangeWire.com.
EXTE Continues its European Expansion with the Opening of a New Office in Germany
EXTE, the ad tech company connecting technology, creativity, and media, is strengthening its international expansion with the opening of a new office in Germany. This strategic move reinforces its presence in Europe while enabling the company to work more closely [...] The post EXTE Continues its European Expansion with the Opening of a New Office in Germany appeared first on ExchangeWire.com.