News
20,481 articles covering the AdTech ecosystem
Entries Open for ADWEEK Tech Challengers to Watch 2027
Entries are now open for ADWEEK Tech Challengers to Watch. This new award will feature rising tech companies breaking in through the top brands and agencies around the world. This […]
ABC Sues the FCC, Claiming It’s Being Targeted Because of Its Reporting and Programming
This lawsuit comes after an FCC order requiring ABC-owned and operated television stations to file early broadcast license renewals.
Croud’s Kyle Christie: TV’s Awareness Role Grows as AI Shrinks the Ad-Supported Shopping Journey
CANNES, France — Artificial intelligence has been not-so-quietly reshaping all business activities and that includes the way television advertising is created, bought, sold, and measured. Discovery is one of the areas most impacted within the context of TV campaigns. But as AI introduces new challenges, these tools also offer solutions. “People are avoiding search more […]
Measure What Actually Matters to Your Brand: Mutinex’s Mike Finnerty
CANNES, France – Marketing measurement has become very good at producing numbers. Whether those numbers explain what happened is another matter. Mike Finnerty, president of Mutinex’s U.S. region, says advertisers need to make measurement part of the planning process instead of scrambling for answers after a campaign has been “dead and buried.” In an interview […]
For Brands in an Agentic AI World, It’s Time to Choose a Role
CANNES, France – Agentic AI is collapsing what remains of the purchase funnel, and brands that haven’t decided what part they want to play risk being written out of the script entirely. That’s the core argument from Karin Timpone, veteran CMO of the MLB and Marriott. For her, the question isn’t whether AI will mediate […]
‘The Sims 4’ Sets In-Game Crossover With ‘Clueless’ and ‘Mean Girls’ (Gaming News Roundup)
Get in, losers! It’s time to take your Sim shopping. “The Sims 4” is getting two new for-purchase fashion kits for “Mean Girls” and “Clueless,” upgrading players’ online closets with ‘90s and early 2000s looks. Starting Aug. 27, the Mean Girls Capsule will bring a fetch array of miniskirts and matching sweaters and velour track […]
Google Begins Rolling Out The August 2026 Spam Update via @sejournal, @MattGSouthern
Google has begun rolling out the August 2026 spam update, applying globally and to all languages, its third one this year. The post Google Begins Rolling Out The August 2026 Spam Update appeared first on Search Engine Journal.
Everyone Is Negotiating With Google While Meta Reads The Web For Free via @sejournal, @slobodanmanic
The machine-access fight is aimed at Google. Meta reads more, returns almost nothing, and no one is asking it to stop. The post Everyone Is Negotiating With Google While Meta Reads The Web For Free appeared first on Search Engine Journal.
Watch the newest commercials from Sling, Rhoback, T-Mobile and more
Sling says it offers “the smartest way to watch football at an unbeatable price.”
CNN Defends Journalist After White House Attack
A White House social media account lashed out at Kristen Holmes.
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
The company's new EU privacy policy goes live "later this month".
Smith’s Food & Drugs names new merchandising VP
The Kroger banner made an internal hire to fill the role that Bryan Sant is vacating when he retires in August.
7 big grocery industry questions for the rest of 2026
Food retailers are juggling multiple challenges as they confront high energy prices and shopper concerns about food affordability.
Mattel Game Studios is ready to extend physical play to a virtual world
Mattel’s new organization will develop, publish and operate digital games inspired by the company’s brands.
Walmart+ adds new in-store perks
The retailer debuted benefits related to its photo and money centers for users of its paid membership service.
Nike, Foot Locker debut hyperlocal community hub store in Los Angeles
A store concept debuting in the Crenshaw neighborhood aims to be both a shopping destination and community hub.
Pros continue to outperform DIY shoppers at Home Depot
The segment is still the “clearest opportunity to drive growth” at the home improvement retailer even as it beat its own expectations in Q2.
Target finalizes divorce from Ulta, signaling shift in beauty market
The mass retailer’s new Target Beauty Studio experience will help fill the void left by its Ulta partnership ending. Experts say the change might benefit Target long term.
9 AI Search Myths, Debunked by 15 Million Data Points via @sejournal, @ahrefs
Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings. The post 9 AI Search Myths, Debunked by 15 Million Data Points appeared first on Search Engine Journal.
Why Search Volume Is Screening Out Your Best Content Opportunities
AI assistants turn contextual prompts into multiple queries, making buyer decisions and sub-questions more valuable content targets than raw keyword volume. The post Why Search Volume Is Screening Out Your Best Content Opportunities appeared first on Search Engine Journal.
Shortlist Revealed for 2026 ADWEEK Team Visionary Awards
Finalists for the 2026 ADWEEK Team Visionary Awards have been announced. The following teams and companies scored the highest in their categories, as determined by an external jury of industry […]
LiveRamp Shareholders Approve $2.2B Publicis Deal, But Reject Execs’ $82.6M Payday
Shareholders' disapproval of proposed “golden parachute” provision won't bar LiveRamp execs from a big payout
The IP Moat: How Sahara Lotti Built and Defended Lashify
Protect the innovation to own the category—and grow $300 into $8 million.
It’s Probably Too Late for Neutrogena to Save Itself From the Hayden Panettiere Uproar
Discrimination over mental illness is a serious charge, especially when the accuser has died young and tragically.