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Guide to the WhatsApp

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How AI Is Democratizing Content and Creating Today’s ‘Access Era’

Higgsfield AI's Mahi de Silva reveals how creativity barriers are coming down at ADWEEK's Social Media Week.

Dentsu’s Kevin Weigand: ‘Premium Is in the Eye of the Viewer’

NEW YORK – Publisher partnerships must span content, technology, and advertiser relationships rather than focusing on single capabilities, as premium content varies based on individual viewer perception and contextual relevance. “Between content, technology, and advertising relationships, I think a partner that really drives the most value is the one that can span all three,” Kevin [...]

AI Is Eating the Internet’s Lunch and Not Picking Up the Check: AJL Advisory’s Lou Paskalis

SAN JUAN, Puerto Rico – Lou Paskalis has a characteristically blunt assessment of artificial intelligence’s growing appetite for content, likening it less to innovation and more to a well-organized heist. “The reason that I think the IAB is correctly calling AI scraping an existential threat to publishers is because it is routinized theft,” the advertising [...]

Comcast’s James Rooke: Premium Video’s Top Priority is Proving Outcomes

NEW YORK – Generally speaking, “performance TV” means delivering measurable outcomes for marketers through return on ad spend demonstration, though the challenge lies in proving television’s effectiveness on a consistent, scalable basis rather than isolated campaigns. “What does performance TV mean for Comcast? It means that we deliver outcomes for a marketer. If you’re a [...]

Inside the NBA Lives on ESPN & ABC: Big Board - 30s

Matthew Stafford Walks Into a Card Shop and Everyone’s Cashing HIM In? - 55s

Inside the NBA Lives on ESPN & ABC: Pre-Show Thoughts - 30s

Nike - Raging Kirst - 45s

Small Agency Network March 2026 newsletter

The Small Agency Conference & Awards is only four months away.

BMW Digital Founder Urges Brands to Trade Moments for Commitments

At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.

Brand Ad Spend Is Moving Into Mobile Apps

Brand advertising is shifting beyond the open web—and mobile apps are emerging as a key destination. LoopMe’s launch of Chartboost Direct reflects that transition, introducing infrastructure designed to connect brand demand directly with in-app inventory at scale. LoopMe announced Chartboost Direct as a solution to help mobile app publishers access brand advertising demand more directly, […] Brand Ad Spend Is Moving Into Mobile Apps first appeared on Street Fight.

Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows via @sejournal, @MattGSouthern

Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs. The post Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows appeared first on Search Engine Journal.

California Consumer Privacy Act (CCPA) explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry on the California Consumer Privacy Act (CCPA).

Customer experience (CX) explained—Ad Age Encyclopedia

Read the Ad Age Encyclopedia entry on customer experience (CX).

Patrón Takes Shot at Sponsoring Prime Video’s NBA Nightcap Through the Playoffs

Prime Video shares advertising game plan for NBA playoffs.

J.C. Penney’s latest campaign highlights ballers on a budget

The department store’s “Inside Lane” features five college and professional women's basketball players sporting everyday looks.

Rent the Runway turns to marketplace, other sideline businesses to stoke revenue

The subscription site is also launching more than 30 new brands and expanding its “everyday” and “workwear” assortments.

AI-Driven Media Quality Signals Move Into Campaign Activation

Media quality and performance optimization are moving closer to the point of execution. A new integration between Basis and Protected by Mediaocean is embedding real-time, AI-driven verification, attention, and quality signals directly into campaign activation—reflecting a broader shift toward outcome-based media decisioning. Basis and Mediaocean have announced a direct integration that brings Protected by Mediaocean’s […] AI-Driven Media Quality Signals Move Into Campaign Activation first appeared on Street Fight.

Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up

The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.

Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell

5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? Is my hair ok?! But the program grew, and you all were so welcoming. Through the years we’ve tested on you all (it’s fun for us!) And I’ve learned so many tricks that I want to give back to my fellow marketers struggling to recoup […] The post Why Your Webinar Program Isn’t Working (So, Copy Ours) appeared first on Search Engine Journal.

New Video Frontiers 2026: What to Expect

New Video Frontiers starts tomorrow and doors open at Kings Place, London at 8.15am for breakfast and networking. At the time of writing there is currently just seven tickets remaining so act now if you'd like to join us. VideoWeek’s flagship conference brings together the full spectrum of the video and CTV advertising ecosystem - broadcasters, agencies, Read More

Disney CEO Sends Memo Confirming Layoffs

Disney is expected to lay off as many as 1,000 employees.

Instacart to acquire retail tech platform in international expansion

Instaleap’s partnerships with major grocers such as Cencosud in Latin America and Continente in Portugal will help Instacart scale outside of the U.S.