For Brands in an Agentic AI World, It’s Time to Choose a Role

CANNES, France – Agentic AI is collapsing what remains of the purchase funnel, and brands that haven’t decided what part they want to play risk being written out of the script entirely. That’s the core argument from Karin Timpone, veteran CMO of the MLB and Marriott. For her, the question isn’t whether AI will mediate […]

Last updated Aug 18, 2026 by ATDb automated enrichment